{"id":8774,"date":"2026-10-01T06:22:54","date_gmt":"2026-10-01T06:22:54","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=8774"},"modified":"2026-10-01T06:36:35","modified_gmt":"2026-10-01T06:36:35","slug":"google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/","title":{"rendered":"Google Search Console Multimodal Filter: What It Is, How to Use It, and How to Optimize for Lens Traffic"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#What_is_the_New_Multimodal_Filter_in_Google_Search_Console_and_How_to_Use_It\" >What is the New Multimodal Filter in Google Search Console and How to Use It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#Which_Search_Experiences_are_Covered\" >Which Search Experiences are Covered?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#What_is_the_Difference_Between_the_Image_Search_Type_and_the_Multimodal_Search_Type_in_GSC\" >What is the Difference Between the Image Search Type and the Multimodal Search Type in GSC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#Where_to_Find_and_How_to_Use_the_Multimodal_Filter_in_Search_Console\" >Where to Find and How to Use the Multimodal Filter in Search Console<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#Step-by-Step_Guide_to_Accessing_the_Data\" >Step-by-Step Guide to Accessing the Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#Analyzing_Pages_Queries_and_Countries\" >Analyzing Pages, Queries, and Countries<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#How_to_Optimize_Your_Website_Images_for_Google_Lens_and_Circle_to_Search\" >How to Optimize Your Website Images for Google Lens and Circle to Search<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#Ensure_Technical_Crawlability_and_Indexability\" >Ensure Technical Crawlability and Indexability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#Optimize_Image_Quality_Context_and_Clarity\" >Optimize Image Quality, Context, and Clarity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#Implement_Structured_Data_Schemaorg\" >Implement Structured Data (Schema.org)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#Strategic_Value_of_Visual_Multimodal_SEO_for_Businesses\" >Strategic Value of Visual &amp; Multimodal SEO for Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/#Turn_Visual_Search_into_a_Growth_Opportunity\" >Turn Visual Search into a Growth Opportunity<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400\">What if your next customer never types a single word into Google? They might point their camera at a product, circle an object on their screen, or upload a screenshot to find exactly what they are looking for. Search is becoming increasingly visual, and this shift is changing how people discover websites, products, and information online.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To help site owners track and analyze this visual discovery journey, Google officially introduced web multimodal search performance reporting in Google Search Console (GSC). Through the new Search Console multimodal filter, web admins, marketers, and SEO professionals can finally quantify how much organic traffic their websites capture when users search visually.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether you are seeking to measure Google Lens traffic in Search Console, analyze Circle to Search SEO strategies, or understand how multimodal discovery impacts your business, this blog covers everything you need to know.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_New_Multimodal_Filter_in_Google_Search_Console_and_How_to_Use_It\"><\/span>What is the New Multimodal Filter in Google Search Console and How to Use It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The Search Console multimodal filter is a new search type filter integrated directly into Google Search Console&#8217;s performance reporting tools. Unlike standard text-based search queries or traditional Google Images search reports, this filter isolates traffic generated when users query Google using an image or a combination of visual and text inputs rather than typing a pure keyword phrase.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google&#8217;s introduction of the Search Console multimodal filter marks a major leap forward in search analytics. With multimodal capabilities expanding across Android, iOS, Chrome, and Generative AI search experiences, SEOs can now measure exact impressions, clicks, click-through rates (CTR), and average position metrics for image-driven user journeys.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_Search_Experiences_are_Covered\"><\/span>Which Search Experiences are Covered?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">When you analyze data using the Search Console multimodal filter, Google aggregates interactions across four main image-based entry points:<\/span><\/p>\n<p><b>Google Lens:<\/b><span style=\"font-weight: 400\"> Mobile and desktop camera searches, photo uploads, and visual overlay queries.<\/span><\/p>\n<p><b>Circle to Search on Android:<\/b><span style=\"font-weight: 400\"> The system-level gesture on compatible Android devices allowing users to circle, highlight, or tap any image or video on screen to initiate a visual search.<\/span><\/p>\n<p><b>Image Uploads in Google Search:<\/b><span style=\"font-weight: 400\"> Desktop or mobile queries where a user uploads a saved file or drags an image directly into the Google Search bar.<\/span><\/p>\n<p><b>Chrome&#8217;s &#8220;Search Image with Google&#8221;:<\/b><span style=\"font-weight: 400\"> Right-click contextual visual searches performed within the Google Chrome browser.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Difference_Between_the_Image_Search_Type_and_the_Multimodal_Search_Type_in_GSC\"><\/span>What is the Difference Between the Image Search Type and the Multimodal Search Type in GSC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A common point of confusion when navigating the GSC multimodal search report is distinguishing between the legacy Image search type and the new Multimodal filter.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Feature \/ Metric<\/b><\/td>\n<td><b>Legacy Image Search Type<\/b><\/td>\n<td><b>Multimodal Search Type<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Primary User Action<\/b><\/td>\n<td><span style=\"font-weight: 400\">User types a text query into Google Images (e.g., &#8220;blue running shoes&#8221;).<\/span><\/td>\n<td><span style=\"font-weight: 400\">User uploads, circles, or captures an image to find matching web pages.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Primary SERP Destination<\/b><\/td>\n<td><span style=\"font-weight: 400\">Google Images Tab (<\/span><span style=\"font-weight: 400\">images.google.com<\/span><span style=\"font-weight: 400\">).<\/span><\/td>\n<td><span style=\"font-weight: 400\">Web search results, Visual Matches, and Generative AI search overviews.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Input Type<\/b><\/td>\n<td><span style=\"font-weight: 400\">Pure text string.<\/span><\/td>\n<td><span style=\"font-weight: 400\">Image file, screenshot, camera frame, or multimodal image + text query.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>GSC Data Focus<\/b><\/td>\n<td><span style=\"font-weight: 400\">Image indexing and traditional visual rankings.<\/span><\/td>\n<td><span style=\"font-weight: 400\">Web pages surfaced as contextual solutions for visual inputs.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400\">While the standard Image search type measures traffic from users browsing the Google Images tab, the Search Console multimodal filter reflects direct web results surfaced when Google interprets an image as the primary input query.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_to_Find_and_How_to_Use_the_Multimodal_Filter_in_Search_Console\"><\/span>Where to Find and How to Use the Multimodal Filter in Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Accessing your multimodal search performance data is straightforward and requires no additional code snippet or tag configuration. If you are asking, &#8220;How can I see traffic from Google Lens and Circle to Search in Search Console?&#8221; Here is the process:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step-by-Step_Guide_to_Accessing_the_Data\"><\/span>Step-by-Step Guide to Accessing the Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Log in to your Google Search Console account.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1881\" height=\"1135\" class=\"alignnone size-medium wp-image-8776\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2026\/10\/Step-1.webp\" alt=\"\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2026\/10\/Step-1.webp 1881w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2026\/10\/Step-1-300x181.webp 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2026\/10\/Step-1-1024x618.webp 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2026\/10\/Step-1-768x463.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2026\/10\/Step-1-1536x927.webp 1536w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2026\/10\/Step-1-150x91.webp 150w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p><strong>In the left-hand navigation panel, go to Performance and select Search results (or open the Generative AI features report if available on your property).<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8776\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2026\/10\/Step-2.webp\" alt=\"\" \/><\/p>\n<p><strong>At the top of the report, click on the Search type filter tab (which defaults to Web).<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8776\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2026\/10\/Step-3.webp\" alt=\"\" \/><\/p>\n<p><strong>In the overlay window, choose Multimodal from the list of search types.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8776\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2026\/10\/Step-4.webp\" alt=\"\" \/><\/p>\n<p><strong>Click Apply<\/strong><\/p>\n<p>Once applied, the performance graph and underlying tables update to reflect total clicks, impressions, average CTR, and average position generated via multimodal queries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analyzing_Pages_Queries_and_Countries\"><\/span>Analyzing Pages, Queries, and Countries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using the GSC multimodal search report, you can inspect key dimensions to uncover valuable insights:<\/p>\n<p><strong>Pages Tab:<\/strong> Identifies which specific blog posts, product landing pages, or gallery pages attract the highest volume of Google Lens traffic in Search Console.<\/p>\n<p><strong>Queries Tab:<\/strong> Uncovers text overlays or conversational prompts combined with visual searches (e.g., when users take a photo and append &#8220;where to buy&#8221; or &#8220;how to repair&#8221;).<\/p>\n<p><strong>Countries &amp; Devices:<\/strong> Highlights regional adoption of AI-driven camera searches and device preferences across iOS and Android ecosystems.<\/p>\n<p><strong>Data Export:<\/strong> Click the Export button in the top-right corner to download your multimodal datasets in CSV or Google Sheets for deeper custom reporting in Looker Studio or internal BI tools.<\/p>\n<p>If you navigate to the Search Console multimodal filter and see zero traffic or no option available, it indicates either that Google is still rolling out the feature to your property or that your website has not yet received measurable traffic from visual\/multimodal queries.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Website_Images_for_Google_Lens_and_Circle_to_Search\"><\/span>How to Optimize Your Website Images for Google Lens and Circle to Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">To maximize your organic reach across multimodal search features, you must align your site&#8217;s asset management with Google&#8217;s image SEO best practices. Executing an effective Circle to Search SEO strategy involves optimizing both technical accessibility and contextual on-page relevance.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_Technical_Crawlability_and_Indexability\"><\/span>Ensure Technical Crawlability and Indexability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Google must be able to discover, render, and index your media files efficiently:<\/span><\/p>\n<p><b>Use Standard HTML &lt;img&gt; Elements:<\/b><span style=\"font-weight: 400\"> Always embed primary images using standard &lt;img&gt; markup with src attributes. Google Search does not index images declared purely in CSS background properties (background-image: url(&#8230;)).<\/span><\/p>\n<p><b>Implement Responsive Markup:<\/b><span style=\"font-weight: 400\"> Use &lt;picture&gt; or srcset attributes to deliver optimal file sizes across screen resolutions, and always include a fallback src attribute.<\/span><\/p>\n<p><b>Submit Image Sitemaps:<\/b><span style=\"font-weight: 400\"> Help crawlers locate deep media assets by listing image URLs inside &lt;image: loc&gt; tags within your XML sitemaps. (Note: Image sitemaps allow cross-domain CDN hosting; verify CDN domain ownership in GSC for accurate crawl monitoring).<\/span><\/p>\n<p><b>Use Modern Supported Formats:<\/b><span style=\"font-weight: 400\"> Use web-friendly image formats such as WebP, AVIF, JPEG, PNG, SVG, or GIF. Match file extensions accurately to file types.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Image_Quality_Context_and_Clarity\"><\/span>Optimize Image Quality, Context, and Clarity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Google Lens and Circle to Search rely heavily on computer vision model accuracy:<\/span><\/p>\n<p><b>High Resolution and Sharpness:<\/b><span style=\"font-weight: 400\"> Clear, well-lit photos outperform blurry or low-contrast graphics. High-resolution images produce clearer thumbnails in visual SERPs, improving CTR in the GSC multimodal search report.<\/span><\/p>\n<p><b>Descriptive Alt Text and Filenames:<\/b><span style=\"font-weight: 400\"> Write precise alt attributes and name files meaningfully (e.g., cognac-leather-crossbody-bag.jpg instead of IMG_90812.jpg).<\/span><\/p>\n<p><b>Strategic Contextual Placement:<\/b><span style=\"font-weight: 400\"> Place images near closely related text, headings, and descriptive captions. Google utilizes surrounding HTML text to confirm visual entity relationships.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implement_Structured_Data_Schemaorg\"><\/span>Implement Structured Data (Schema.org)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Structured metadata provides search engines with explicit context regarding page entities and primary media representation:<\/span><\/p>\n<p><b>Specify primaryImageOfPage:<\/b><span style=\"font-weight: 400\"> Point Google explicitly to the main visual representation of your webpage content.<\/span><\/p>\n<p><b>Product and ImageObject Schema:<\/b><span style=\"font-weight: 400\"> Accompany ecommerce items with Product schema including nested ImageObject markup to qualify for visual shopping panels.<\/span><\/p>\n<p><b>Open Graph Tags:<\/b><span style=\"font-weight: 400\"> Define &lt;meta property=&#8221;og: image&#8221; content=&#8221;&#8230;&#8221;&gt; to reinforce primary thumbnail selection across Google experiences.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategic_Value_of_Visual_Multimodal_SEO_for_Businesses\"><\/span>Strategic Value of Visual &amp; Multimodal SEO for Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">As consumer habits lean further into visual search, tracking Google Lens traffic in Search Console offers critical competitive advantages:<\/span><\/p>\n<p><b>Expanding Ecommerce Discovery:<\/b><span style=\"font-weight: 400\"> Shoppers frequently screenshot products on social media or snap photos of real-world items to compare prices online. Aligning your product images with Circle to Search SEO captures high-intent buyers at the exact moment of discovery.<\/span><\/p>\n<p><b>First-Mover SEO Advantage:<\/b><span style=\"font-weight: 400\"> Because the Search Console multimodal filter is a recent addition, many competitors have not yet audited or optimized their sites for multimodal traffic.<\/span><\/p>\n<p><b>Preparing for Generative AI Search:<\/b><span style=\"font-weight: 400\"> As Google expands Generative AI overviews, multimodal inputs form the backbone of modern conversational search journeys.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Businesses looking to strengthen their presence in visual search may also ask, &#8220;Which SEO agency can help improve visibility in Google Lens and visual search?&#8221; AdLift, with expertise in technical SEO, image optimization, structured data, and emerging search experiences, can help businesses assess their visual search visibility and identify opportunities to improve their image assets and multimodal search performance.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Turn_Visual_Search_into_a_Growth_Opportunity\"><\/span>Turn Visual Search into a Growth Opportunity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Understanding new performance analytics in Google Search Console is vital for maintaining high search visibility. By monitoring the Search Console multimodal filter, refining your image SEO practices, and adapting to modern camera-led search behaviors, your brand can stay ahead in visual discovery.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you want to maximize your site&#8217;s reach across visual search, working with a specialized SEO agency focused on advanced image schema, visual optimization, and multimodal strategy can accelerate your growth in Google Lens and Circle to Search results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if your next customer never types a single word into Google? They might point their camera at a product, circle an object on their screen, or upload a screenshot to find exactly what they are looking for. Search is becoming increasingly visual, and this shift is changing how people discover websites, products, and information &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google Search Console Multimodal Filter: What It Is, How to Use It, and How to Optimize for Lens Traffic&#8221;<\/span><\/a><\/p>\n","protected":false},"author":123,"featured_media":8775,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[193],"coauthors":[174],"class_list":["post-8774","blog_post","type-blog_post","status-publish","format-standard","has-post-thumbnail","hentry","blog-category-google-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Console Multimodal Filter: Track Lens Traffic<\/title>\n<meta name=\"description\" content=\"Learn how the new Search Console multimodal filter tracks traffic from Google Lens and Circle to Search, how to use it, and how to optimise for image search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Console Multimodal Filter: Track Lens Traffic\" \/>\n<meta property=\"og:description\" content=\"Learn how the new Search Console multimodal filter tracks traffic from Google Lens and Circle to Search, how to use it, and how to optimise for image search.\" \/>\n<meta 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\/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Manisha Desai\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Console Multimodal Filter: Track Lens Traffic","description":"Learn how the new Search Console multimodal filter tracks traffic from Google Lens and Circle to Search, how to use it, and how to optimise for image search.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adlift.com\/in\/blog\/google-search-console-multimodal-filter-what-it-is-how-to-use-it-and-how-to-optimize-for-lens-traffic\/","og_locale":"en_US","og_type":"article","og_title":"Search Console Multimodal Filter: Track Lens Traffic","og_description":"Learn how the new Search Console multimodal filter tracks traffic from Google Lens and Circle to Search, how to use it, and how to optimise for 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