{"id":894,"date":"2015-08-26T08:08:54","date_gmt":"2015-08-26T08:08:54","guid":{"rendered":"http:\/\/www.adlift.com\/?post_type=blog_post&#038;p=894"},"modified":"2024-07-08T09:58:16","modified_gmt":"2024-07-08T09:58:16","slug":"measure-seo-success","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/measure-seo-success\/","title":{"rendered":"How to Measure SEO Success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/measure-seo-success\/#The_Nuanced_Look title=\"The Nuanced Look\">The Nuanced Look<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/measure-seo-success\/#The_High_Level_View title=\"The High Level View\">The High Level View<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/measure-seo-success\/#The_Hard_Numbers title=\"The Hard Numbers\">The Hard Numbers<\/a><\/li><\/ul><\/nav><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-897\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/2015\/08\/shutterstock_194749637-1024x1024-1.jpg\" alt=\"SEO Success Metrics\" width=\"614\" height=\"614\" \/><\/p>\n<p>SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It\u2019s not that people and companies don\u2019t believe in SEO, rather, they can\u2019t decide if their efforts are making or costing them money. As a\u00a0SEO agency, we know proper optimization has the potential to produce not only positive, but hefty ROIs. But for many companies trying to solve the riddle on their own, the intricate wheel of off-page and\u00a0on-page factors\u00a0becomes too much. They\u2019re looking at so many areas and aren\u2019t sure how to correlate the money they\u2019ve spent back to a proper success metric.<!--more--><\/p>\n<p>So what ends up happening?<\/p>\n<p>They throw in the towel claiming SEO is bogus, or they plod on unaware if their campaign is actually worthwhile or not. They don\u2019t stop to think if they\u2019ve narrowly defined their target customer enough, or if their campaign has even been running long enough to see real results.<\/p>\n<p>There are specific areas you should look at when deciding if your SEO efforts are working, whether they need adjusting or if you\u2019ve simply knocked it out of the park.<\/p>\n<p>Let\u2019s have a peek at how to go about measuring your SEO success below.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Nuanced_Look\"><\/span><b>The Nuanced Look<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As we said above, SEO contains all kinds of factors and signs of success or failure. For the big picture to make sense, you have to know how all the littler things are going, too. Factors like keyword rankings, the amount of engagement you\u2019re seeing on pieces of content, your domain authority, as well as the number of quality sites referring back to you are all important indicators of how your campaign is faring. Pay attention to these metrics but don\u2019t get too fixated. Let\u2019s move on to the high level view of analyzing a search campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_High_Level_View\"><\/span><b>The High Level View<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Rankings<\/b><\/p>\n<p>If you\u2019ve been stuck on the fifth page for a particular keyword phrase and after three months of your organic search campaign you\u2019ve moved to page two, that\u2019s an improvement! While you shouldn\u2019t run around the office pounding your chest and proclaiming your expert SEO prowess just yet, more people will undoubtedly find you if your site appears earlier in their searching process.<\/p>\n<p><b><\/b><b>Traffic<\/b><\/p>\n<p>Searchers must first navigate to your site before they find out about you, take a look at what you offer, and ideally, convert. Since traffic can sometimes fail to tell the whole story, it\u2019s helpful to dig a bit further into the quality of the traffic you\u2019re seeing. Take a look at the amount of pages per visit, average visit duration, as well as the bounce rate. Each of these metrics will indicate if there are problems on your website keeping people from converting.<\/p>\n<p><b>Conversions<\/b><\/p>\n<p>To many people, there\u2019s only one way to measure SEO success, and that is based upon conversions. They\u2019re not wrong. High rankings and increases in traffic don\u2019t mean a whole lot if people aren\u2019t converting. However, you need to define exactly what conversions mean in your campaign to evaluate your success accurately. Does converting simply mean buying a product? Are you trying to get visitors to sign up for your email newsletter? Download a whitepaper? Or maybe you want them to fill out a contact request form? Knowing exactly what you want visitors to do will help when deciding if your SEO efforts are proving worthwhile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Hard_Numbers\"><\/span><b>The Hard Numbers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO is constantly knocked for its gray areas when it comes time to analyze investments. But the truth is, most companies don\u2019t take the time to create a definable, clear system that tracks their conversions against the amount of money they\u2019ve invested in organic search. Knowing exactly what you&#8217;ve spent and what you&#8217;ve taken in is the only way to know if your SEO campaign is working. If you want to go a step further, calculate the potential revenue worth of a customer for their lifetime, as opposed to a one-time purchase, for a more accurate breakdown of your SEO ROI.<\/p>\n<p>In the end, anything marketing is an iterative process. If your SEO efforts aren\u2019t making you money, trim the fat and tweak your campaign.<\/p>\n<p>Or you could speak to one of our SEO specialists to see what how\u00a0AdLift\u00a0can boost your presence so you can achieve your brand. Call us today at: 1-650-409-1500 or send us an email to:\u00a0<a href=mailto:info@adlift.com>info@adlift.com<\/a>\u00a0to get your online marketing efforts started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It\u2019s not that people and companies don\u2019t believe in SEO, rather, they can\u2019t decide if their efforts are making or costing them money. As a\u00a0SEO agency, we know proper optimization has the potential to produce not only positive, but hefty &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/measure-seo-success\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Measure SEO Success&#8221;<\/span><\/a><\/p>\n","protected":false},"author":24,"featured_media":2105,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[87],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Measure SEO Success - AdLift India<\/title>\n<meta name=\"description\" content=\"SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It\u2019s not that people and companies don\u2019t believe in SEO,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/measure-seo-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure SEO Success - AdLift India\" \/>\n<meta property=\"og:description\" content=\"SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. 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