{"id":896,"date":"2015-08-18T08:11:14","date_gmt":"2015-08-18T08:11:14","guid":{"rendered":"http:\/\/www.adlift.com\/?post_type=blog_post&#038;p=896"},"modified":"2026-07-07T10:47:47","modified_gmt":"2026-07-07T10:47:47","slug":"twitter-roundup-august-voices-sem","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/twitter-roundup-august-voices-sem\/","title":{"rendered":"Twitter Roundup: August Voices in SEM"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adlift.com\/in\/blog\/twitter-roundup-august-voices-sem\/#Search_Engine_Land_%E2%80%93_325k_followers\" >Search Engine Land\u00a0&#8211;\u00a0325k followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adlift.com\/in\/blog\/twitter-roundup-august-voices-sem\/#Frederick_Vallaeys_%E2%80%93_54k_followers\" >Frederick Vallaeys\u00a0&#8211;\u00a05.4k followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adlift.com\/in\/blog\/twitter-roundup-august-voices-sem\/#SEMrush_%E2%80%93_263k_followers\" >SEMrush\u00a0&#8211;\u00a026.3k followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adlift.com\/in\/blog\/twitter-roundup-august-voices-sem\/#Larry_Kim_%E2%80%93_974k_followers\" >Larry Kim\u00a0&#8211;\u00a097.4k followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adlift.com\/in\/blog\/twitter-roundup-august-voices-sem\/#SearchMarketingExpo_%E2%80%93_479k_followers\" >SearchMarketingExpo\u00a0&#8211;\u00a047.9k followers<\/a><\/li><\/ul><\/nav><\/div>\n<p>Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites with the intent to increase search visibility through paid advertising. Tools like Google Adwords or Bing Ads are popular paid services offering pay per click (PPC) advertising campaigns.<!--more--><\/p>\n<p>But as a whole, the best digital marketing strategies encompass a healthy blend of both paid search engine marketing and organic search engine optimization efforts to bring a narrowly defined, relevant customer base to your site. But as a\u00a0leading SEO agency, we know firsthand finding that perfect balance isn\u2019t so simple. It can take months upon months of experimentation before you achieve even a semblance of a winning strategy. But you can help yourself by staying up-to-date on any and all things in the SEM industry. Slowly, things will start to make more and more sense.<\/p>\n<p>Here are five informative and influential SEM Twitter accounts that can help speed the learning curve along:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Land_%E2%80%93_325k_followers\"><\/span><b><a href=\"https:\/\/twitter.com\/sengineland\" rel=\"nofollow\">Search Engine Land<\/a>\u00a0&#8211;\u00a0<i>325k followers<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As the name may suggest, Search Engine Land is a daily news site covering all angles of SEM, such as SEO, PPC and any Google or Bing updates. Tweeting their own insightful content each day, they also conduct interviews and host guest blog articles from leading search experts from around the globe. In fact, our own CEO, Prashant Puri was just on earlier this year,\u00a0<a href=\"http:\/\/www.searchenginejournal.com\/marketingnerds-podcast-talking-technical-seo-prashant-puri\/122940\/\" rel=\"nofollow\">talking technical SEO on the Marketing Nerds Podcast.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-875\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/2015\/08\/Search-Engine-Land-Tweet.png\" alt=\"AdLift Voices in SEM - Search Engine Land\" width=\"584\" height=\"163\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Frederick_Vallaeys_%E2%80%93_54k_followers\"><\/span><b><a href=\"https:\/\/twitter.com\/siliconvallaeys\" rel=\"nofollow\">Frederick Vallaeys<\/a>\u00a0&#8211;\u00a0<i>5.4k followers<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Frederick Vallaeys holds the invisible shiny award of being one of Google\u2019s first 500 employees, and an even shinier, more tangible award for helping build AdWords from the ground up while teaching advertisers how to best utilize the platform. After founding the AdWords tool company Optmyzr, he taken his knowledge on the road to inspire individual marketers and organizations alike to become more innovative in their practices. Vallaeys tweets about the latest Google micro-updates, PPC ad optimization, CPC strategy, local SEO, AdWords data and whatever else is floating his boat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/Frederick-Vallaeys-Tweet.webp\" alt=\"AdLift Voices in SEM - Frederick Vallaeys \" width=\"473\" height=\"455\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEMrush_%E2%80%93_263k_followers\"><\/span><b><a href=\"https:\/\/twitter.com\/semrush\" rel=\"nofollow\">SEMrush<\/a>\u00a0&#8211;\u00a0<i>26.3k followers<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEMrush offers paid SEO tools to give marketers the information they need to make better decisions regarding their own or their clients\u2019 online marketing. Follow their Twitter account and you\u2019ll have access to the oodles of content they produce (including podcasts) and tweet out every few hours. In addition to their curated content from other notable SEM sources around the web, check out their popular #semrushchat discussions for a melting pot of expert opinions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/2015\/08\/SEM-Rush-Tweet.png\" alt=\"AdLift Voices in SEM - SEM Rush\" width=\"461\" height=\"313\" \/><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Larry_Kim_%E2%80%93_974k_followers\"><\/span><b><a href=\"https:\/\/twitter.com\/larrykim\" rel=\"nofollow\">Larry Kim<\/a>\u00a0&#8211;\u00a0<i>97.4k followers<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/2015\/08\/Larry-Kim-Tweet.png\" alt=\"AdLift Voices in SEM - Larry Kim\" width=\"474\" height=\"314\" \/><\/p>\n<p>Larry Kim &#8211; CEO of <a href=\"https:\/\/mobilemonkey.com\/\" rel=\"nofollow\">MobileMonkey<\/a> &amp; Founder and CTO of the PPC online advertising company Wordstream, Kim also contributes frequently for websites like Inc., Search Engine Land, Moz, Hubspot, Small Business Trends, Search Engine Watch and Search Engine Journal about all things PPC marketing, AdWords, content marketing, start-ups and entrepreneurship. His tweets are mostly informative, once in a while humorous, but always worthwhile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SearchMarketingExpo_%E2%80%93_479k_followers\"><\/span><b><a href=\"https:\/\/twitter.com\/smx\" rel=\"nofollow\">SearchMarketingExpo<\/a>\u00a0&#8211;\u00a0<i>47.9k followers<\/i><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search Marketing Expo is one of the marquee search marketing conferences and expos in the world with events in eight different cities worldwide. They cover all the latest trends involving Google, Yahoo, Microsoft, Amazon as well as curated search marketing statistics and surveys. As far as marketing conferences go, this is great account to follow to cover your SEM bases.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/2015\/08\/SearchMarketingExpo-Tweet.png\" alt=\"AdLift Voices in SEM - Search Marketing Expo\" width=\"475\" height=\"346\" \/><\/p>\n<p>Looking to ramp up your SEM efforts? Give us a call today at 1-650-409-1500 or visit our site to see how we can reform your company\u2019s digital landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites with the intent to increase search visibility through paid advertising. Tools like Google Adwords or Bing Ads are popular paid services offering pay per click &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/twitter-roundup-august-voices-sem\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Twitter Roundup: August Voices in SEM&#8221;<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":2106,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[86],"coauthors":[106],"class_list":["post-896","blog_post","type-blog_post","status-publish","format-standard","has-post-thumbnail","hentry","blog-category-search-engine-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Roundup: August Voices in SEM - AdLift India<\/title>\n<meta name=\"description\" content=\"Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/twitter-roundup-august-voices-sem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Roundup: August Voices in SEM - AdLift India\" \/>\n<meta property=\"og:description\" content=\"Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/twitter-roundup-august-voices-sem\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T10:47:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2015\/08\/twitter-roundup-august-voices-sem.webp?lm=644CD6DE\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@adliftindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Parth Goswami\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Twitter Roundup: August Voices in SEM - AdLift India","description":"Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). 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