{"id":921,"date":"2013-06-12T10:08:47","date_gmt":"2013-06-12T10:08:47","guid":{"rendered":"http:\/\/www.adlift.com\/?post_type=blog_post&#038;p=921"},"modified":"2022-10-18T09:27:17","modified_gmt":"2022-10-18T09:27:17","slug":"seo-tips-ppc-pro","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/seo-tips-ppc-pro\/","title":{"rendered":"SEO Tips From A PPC Pro"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/seo-tips-ppc-pro\/#Tip_1_Prioritize_SEO_Keywords_Based_On_PPC_Performance title=\"Tip 1: Prioritize SEO Keywords Based On PPC Performance\">Tip 1: Prioritize SEO Keywords Based On PPC Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/seo-tips-ppc-pro\/#Tip_2_Leverage_PPC_Landing_Page_Testing_To_Improve_SEO_Conversions title=\"Tip 2: Leverage PPC Landing Page Testing To Improve SEO Conversions\">Tip 2: Leverage PPC Landing Page Testing To Improve SEO Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/seo-tips-ppc-pro\/#Tip_3_Apply_PPC_Ad_Copy_Findings_To_Your_SEO_Program title=\"Tip 3: Apply PPC Ad Copy Findings To Your SEO Program\">Tip 3: Apply PPC Ad Copy Findings To Your SEO Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/seo-tips-ppc-pro\/#Tip_4_Leverage_Attribution_Modeling_Across_PPC_and_SEO title=\"Tip 4: Leverage Attribution Modeling Across PPC and SEO\">Tip 4: Leverage Attribution Modeling Across PPC and SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/seo-tips-ppc-pro\/#Tip_5_Raise_SEO_Conversion_Rate_With_Retargeting title=\"Tip 5: Raise SEO Conversion Rate With Retargeting\">Tip 5: Raise SEO Conversion Rate With Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/seo-tips-ppc-pro\/#Tip_6_Tap_Into_PPC_Search_Engine_Relationships_To_Gain_Insights title=\"Tip 6: Tap Into PPC Search Engine Relationships To Gain Insights\">Tip 6: Tap Into PPC Search Engine Relationships To Gain Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/seo-tips-ppc-pro\/#Tip_7_Collaborate_With_Your_PPC_Team_on_Social_Media title=\"Tip 7: Collaborate With Your PPC Team on Social Media\">Tip 7: Collaborate With Your PPC Team on Social Media<\/a><\/li><\/ul><\/nav><\/div>\n<p>Today\u2019s entry is a guest post from\u00a0<a href=http:\/\/www.ppcian.com\/ rel=\"nofollow\">Ian Lopuch<\/a>, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com.<\/p>\n<p>Digital marketing is a team sport. At the corporate level, I cannot think of too many functions that are more interdisciplinary than digital marketing. In that spirit, I wanted to share today some of my favorite SEO tips, coming from a PPC pro. Here are some amazing ways you can grow your SEO program by leveraging your PPC team.<!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_1_Prioritize_SEO_Keywords_Based_On_PPC_Performance\"><\/span>Tip 1: Prioritize SEO Keywords Based On PPC Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Paid search campaigns drive an amazing treasure trove of data, in a very fast and efficient manner (assuming you have budget to run large scale PPC campaigns). When it comes to digital marketing, many SEO professionals go after the highest volume keywords. However, the highest volume, category-defining keywords are not always the highest converters. From your company\u2019s PPC data, you can quickly identify the best keyword candidates, not only from a volume standpoint but also from a conversion rate standpoint. At the end of the day, it\u2019s not only about driving traffic, it\u2019s about driving new business.<\/p>\n<p><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_2_Leverage_PPC_Landing_Page_Testing_To_Improve_SEO_Conversions\"><\/span>Tip 2: Leverage PPC Landing Page Testing To Improve SEO Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PPC is all about efficiency. In an environment of limited positions and competitive CPCs, it\u2019s of critical importance to test and optimize landing pages. Paid search marketers work so hard not only to drive traffic, but to convert at the highest level possible. Leverage these same insights in SEO. Of course, SEO pages will be quite different than paid search landing pages. That said, there is always room to do more with the same. There is always room to increase your conversion rate!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_3_Apply_PPC_Ad_Copy_Findings_To_Your_SEO_Program\"><\/span>Tip 3: Apply PPC Ad Copy Findings To Your SEO Program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Click-through-rates (CTRs) are of critical importance in PPC. With higher CTRs, you become more competitive on search engines, rise in position, and enjoy lower CPCs as a result. Because of its importance, SEM professionals are always testing new ads. Consider leveraging PPC ad copy findings in your SEO titles and meta descriptions. Moreover, consider including winning ad copy on your SEO content pages. Ad copy is a huge influencer of conversion rate, it\u2019s all about doing more with the same.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_4_Leverage_Attribution_Modeling_Across_PPC_and_SEO\"><\/span>Tip 4: Leverage Attribution Modeling Across PPC and SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How are you measuring SEO conversions? Are you looking just at last click conversions? If so, you are probably missing quite a few conversions. I highly recommend getting a great attribution model and strategy in place. Understand how to value first, middle, and last click conversions across all channels. Are certain SEO keywords driving PPC conversions? Great data always yields optimal results. Leverage your first and middle click conversion data to prioritize future projects, don\u2019t solely rely on last click conversions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_5_Raise_SEO_Conversion_Rate_With_Retargeting\"><\/span>Tip 5: Raise SEO Conversion Rate With Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Retargeting programs are the ideal way to bring qualified customers back to your site, who were not quite ready to purchase during their last visit. PPC pros are masters of retargeting, and will typically manage retargeting programs at your company. Why not place retargeting pixels on your SEO content-heavy pages? Retarget those customers who did not convert, in partnership with your PPC team, to increase yield on your current traffic base.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_6_Tap_Into_PPC_Search_Engine_Relationships_To_Gain_Insights\"><\/span>Tip 6: Tap Into PPC Search Engine Relationships To Gain Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PPC teams typically manage relationships with search engines. If your company spends a lot of money, the level of search engine support is truly astounding. Search engines are able to provide a wealth of PPC assistance, but are unable to provide any guidance on SEO. That said, you can still gain a lot of great insights from your company\u2019s reps. Consider sitting in on the weekly calls from time-to-time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_7_Collaborate_With_Your_PPC_Team_on_Social_Media\"><\/span>Tip 7: Collaborate With Your PPC Team on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social Media is becoming increasingly important as it pertains to SEO performance, and so much more. There are so many ways to grow your social media program. One quick way is via paid campaigns. Collaborate with your PPC team. Get some paid \u201clike\u201d campaigns going. Leverage PPC to catapult your social media program to the next level. Build a super social media program and add fuel to your SEO program.<\/p>\n<p>I hope these tips help! It\u2019s all about collaboration and teamwork, and I hope these tips help you find great new ways to collaborate with your PPC team in growing your SEO program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s entry is a guest post from\u00a0Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. Digital marketing is a team sport. At the corporate level, I cannot think of too many functions that are more interdisciplinary than digital marketing. In that spirit, I wanted to share today some &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/seo-tips-ppc-pro\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SEO Tips From A PPC Pro&#8221;<\/span><\/a><\/p>\n","protected":false},"author":99,"featured_media":2130,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[86],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Tips From A PPC Pro - AdLift India<\/title>\n<meta name=\"description\" content=\"Today\u2019s entry is a guest post from\u00a0Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. 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