{"id":929,"date":"2013-03-29T10:31:29","date_gmt":"2013-03-29T10:31:29","guid":{"rendered":"http:\/\/www.adlift.com\/?post_type=blog_post&#038;p=929"},"modified":"2022-10-18T06:33:30","modified_gmt":"2022-10-18T06:33:30","slug":"rich-snippets-can-add-value-site","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/rich-snippets-can-add-value-site\/","title":{"rendered":"How Rich Snippets can add Value to your Site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/rich-snippets-can-add-value-site\/#Benefits_of_Rich_Snippets title=\"Benefits of Rich Snippets\">Benefits of Rich Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/rich-snippets-can-add-value-site\/#Deciding_what_to_mark_up title=\"Deciding what to mark up\">Deciding what to mark up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/rich-snippets-can-add-value-site\/#Implementing_Rich_Snippets title=\"Implementing Rich Snippets\">Implementing Rich Snippets<\/a><\/li><\/ul><\/nav><\/div>\n<p align=\"left\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-931\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/2013\/03\/star-rating.png\" alt=\"\" width=\"498\" height=\"162\" \/><br \/>\nSearching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the dark as often times descriptions can be misleading. Enter rich snippets. Rich snippets were introduced by Google way back in 2009 as a way to display as much information about a site to a user before they even click on a link. Surprisingly many sites are still not taking advantage of their benefits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Rich_Snippets\"><\/span>Benefits of Rich Snippets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"left\"><strong>Enhanced User Experience\u00a0<\/strong><b>\u2013\u00a0<\/b>Marking up structured data<b>\u00a0<\/b>provides the user with more relevant information in SERPS letting them know the site is relevant to their query.<br \/>\n<strong>Increased CTR<\/strong>\u00a0\u2013 When your search result shows up with pretty markups such as review stars, it can really stand out among the competition. Because of this, your site is more likely to get that click when you have structured data marked up. In fact, studies show that websites using rich snippets can see up to a 30% increase in CTR.<br \/>\n<strong>Decreased Bounce Rate<\/strong>\u00a0\u2013 Because the marked up result provides additional information, it is more likely to bring in more relevant traffic, and users will enter your site further down the conversion funnel which in turn will result in a decreased bounce rate.<br \/>\n<!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Deciding_what_to_mark_up\"><\/span>Deciding what to mark up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"left\">If you are already convinced that you would like to implement rich snippets on your site, you&#8217;ll have to decide few more things. First and possibly most importantly, what do you want to mark up on your site? This all depends on what type of site you are running. For example, if your site showcases recipes, you may want to mark up a photo of the completed dish as well as reviews given to the recipe:<\/p>\n<p align=\"left\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-932\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/2013\/03\/google-1.png\" alt=\"\" width=\"488\" height=\"123\" \/><br \/>\nIf you run an ecommerce site, marking up starting price of an item as well as reviews will be a good choice. If you have a blog, you will want to mark up the author by linking their Google+ profile to the blog post they have authored which will result in their profile picture displaying in SERPs.<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-930\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/2013\/03\/google-2.png\" alt=\"\" width=\"564\" height=\"123\" \/><\/p>\n<p align=\"left\">Other items that can currently be marked up are business contact details, music, video content, breadcrumbs &amp; events.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Implementing_Rich_Snippets\"><\/span>Implementing Rich Snippets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"left\">Once you have identified your key markup opportunities, you will need to decide on a format. Currently, there are three different formats supported, microdata, microformats and RDFa. Google has publicly stated that it prefers microdata, so we would strongly suggest moving forward with this format. For more information on this format, including markup details, visit\u00a0<a href=http:\/\/www.schema.org rel=\"nofollow\">http:\/\/www.schema.org<\/a>. Once you have implemented markups, you can test them using this\u00a0<a href=http:\/\/www.google.com\/webmasters\/tools\/richsnippets rel=\"nofollow\">structured data testing tool<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the dark as often times descriptions can be misleading. Enter rich snippets. Rich snippets were introduced by Google way back in 2009 as a way to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/rich-snippets-can-add-value-site\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Rich Snippets can add Value to your Site&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2135,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[87],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Rich Snippets can add Value to your Site - AdLift India<\/title>\n<meta name=\"description\" content=\"Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/rich-snippets-can-add-value-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Rich Snippets can add Value to your Site - AdLift India\" \/>\n<meta property=\"og:description\" content=\"Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. 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