In the news
The consent pivot: Why Meta’s data “surveillance” loss is Google and YouTube’s gain
Not anti-advertising, but anti-surveillance capitalism
DPDP Act is here: New rules to rewire how brands and ad agencies collect, use, and prove data consent
Inside AdLift-Liqvd Asia’s high-stakes bet on a unified digital agency model
ChatGPT traffic is small, but high-intent: AdLift
Is ChatGPT Traffic a Threat or an Opportunity? New Data Reveals the Surprising Answer
India’s first AI-driven OTT show redefines epic storytelling – JioHotstar’s Mahabharat crosses 26.5 mn views
ChatGPT users spend more time on site than Google visitors
