- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO
- Keyword research strategies (terms, head/tail, user intent, etc)
- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
Lead Generation Specialist
- Conduct thorough research and analysis to identify potential target audiences and industries for B2B lead generation campaigns.
- Develop and execute comprehensive lead generation strategies, including inbound and outbound marketing techniques, to generate high-quality B2B leads.
- Collaborate with the sales and marketing teams to define target personas and create compelling messaging to attract and engage potential clients.
- Utilize various channels and platforms such as email marketing, content marketing, social media, SEO, paid advertising, and networking events to generate leads.
- Create lead capture forms, and lead nurturing workflows to maximize conversion rates.
- Monitor and analyze lead generation performance metrics, including lead quality and conversion rates.
Account Manager- Client Servicing
- Client Relationship Management
- Account Planning & Strategy
- Generating New Business from existing clients
- Operational and client follow up
- Understanding requirements of clients, documentation of requirements, project briefing to internal teams, and tracking of project status
- Regular updates to client and internal management on project status – weekly status reports (projects, due dates, etc)
Contact AdLift for a 360-degree marketing plan