Open positions

Essential Duties and Responsibilities:

• Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
• Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients
• Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO
• Keyword research strategies (terms, head/tail, user intent, etc)
• Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
• On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
• Link building strategies and execution; including viral and buzz-oriented efforts
• Should have knowledge about Social Media, App Store Optimization – Android, iTunes), advanced knowledge of Google Analytics.
• Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
• Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code

Education and/or Work Experience Requirements:

• Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
• Excellent computer proficiency (MS Office – Word, Excel and Outlook)
• Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.

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Job Description:
We are looking for a highly motivated Lead Generation Specialist with a strong focus on B2B lead generation to join our dynamic and award winning digital marketing agency- AdLift Marketing. As a Lead Generation Specialist, you will play a crucial role in driving business growth by identifying and nurturing qualified leads for us. Your primary responsibility will be to develop and implement effective lead generation strategies tailored to the B2B market.

Essential Duties and Responsibilities:

• Conduct thorough research and analysis to identify potential target audiences and industries for B2B lead generation campaigns.
• Develop and execute comprehensive lead generation strategies, including inbound and outbound marketing techniques, to generate high-quality B2B leads.
• Collaborate with the sales and marketing teams to define target personas and create compelling messaging to attract and engage potential clients.
• Utilize various channels and platforms such as email marketing, content marketing, social media, SEO, paid advertising, and networking events to generate leads.
• Create lead capture forms, and lead nurturing workflows to maximize conversion rates.
• Monitor and analyze lead generation performance metrics, including lead quality and conversion rates.
• Provide regular reports and updates on lead generation activities and campaign performance to stakeholders.
• Stay up to date with industry trends, best practices, and emerging lead generation tools and techniques.

Education and/or Work Experience Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as a Lead Generation Specialist, preferably in a B2B industry.
• In-depth knowledge of B2B lead generation strategies and best practices.
• Proficiency in using CRM systems and lead management tools.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and interpersonal skills.
• Results-oriented mindset with a track record of meeting or exceeding lead generation targets.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong organizational and time management skills.
• Join our dynamic team and make a significant impact on our success by driving B2B lead generation efforts. Apply now and be part of our growing digital marketing agency!

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Essential Duties and Responsibilities:

• Client Relationship Management
• Account Planning & Strategy
• Generating New Business from existing clients
• Operational and client follow up
• Understanding requirements of clients, documentation of requirements, project briefing to internal teams, and tracking of project status
• Regular updates to client and internal management on project status – weekly status reports (projects, due dates, etc)
• Ensuring timely and quality delivery of project, ensuring timely escalations
• Planning digital communication strategy and how different digital collaterals – website, social media, banners, mailers, etc would fit into the larger strategy
• Strong data analysis & interpretation skills

Key Skills & Competencies Required:

• Minimum 3-4 years’ experience.
• A solid background in digital marketing.
• A persuasive and creative approach to creative projects.
• Excellent oral and written communication.
• Effective Collaboration Skills
• Fair understanding of the Digital Marketing Products such as SEO/ SEM/ Social Media Optimization/ Content Marketing etc.

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