WORK @ ADLIFT

Work life at
ADLIFT

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seo

We take a look at advanced on-page strategies and provide you with recommendations including rel=author/publisher markup

seo

The future of digital marketing lies in content creation, and there’s nobody better suited and positioned than our content and SEO experts.

seo

We take a technical, holistic approach to identify anything that may be hurting your traffic or rankings, and show you just how to outrank.

seo

We take a look at advanced on-page strategies and provide you with recommendations including rel=author/publisher markup

seo

The future of digital marketing lies in content creation, and there’s nobody better suited and positioned than our content and SEO experts.

seo

We take a technical, holistic approach to identify anything that may be hurting your traffic or rankings, and show you just how to outrank.

Open Positions

SEO- Sr.Executive/ Asst. Manager

Essential Duties and Responsibilities:

  • Development of SEO strategies, consulting and executing SEO tactics.
  • Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO Keyword research strategies (terms, head/tail, user intent, etc)
  • Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
  • On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
  • Link building strategies and execution; including viral and buzz-oriented efforts
  • Should have knowledge about Social Media, App Store Optimization - Android, iTunes),

Experience : 3+ Years

Location: Gurgaon

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Digital Marketing Analyst/ Asst. Manager- Content Marketing

Essential Duties and Responsibilities:

  • Digital outreach - build and maintain databases for content marketing.
  • Influencer outreach - develop relations with industry influencers through outreach and thought leadership programs, measure community engagement and maintain relationships with top internet marketing experts.
  • Content syndication and marketing - plan and execute content marketing strategies.
  • Work with content team and account managers to deliver successful internet marketing campaigns across verticals - technology, e-commerce, finance, hospitality, education, luxury, travel & lifestyle etc.
  • Basic content writing skills – need not be a grammar nazi, just good with words.
  • PDFs, whitepapers and infographic marketing.
  • Comfortable with social media ethics and marketing patterns.
  • Working knowledge of content marketing tools.

Experience : 0-3 Years

Location: Gurgaon

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Manager- Sales & BD

Essential Duties and Responsibilities:

  • Own the entire sales cycle to include aggressively prospecting, developing, and closing leads using a variety of online and offline sources.
  • Develops and executes sales strategies through the team which result in exceeding revenue targets in Digital Media and new product revenue.
  • Qualify prospective customers by phone and close deals over the phone or in-person depending on customer engagement.
  • Meet and exceed individual daily, weekly, and monthly activity and sales goals.
  • Ability to thrive in autonomous working environment with minimal supervision while maintaining focus and productivity, meeting deadlines, and showing relentless persistence in a competitive marketplace
  • Collaborate with Marketing Team to execute programs that foster world-class sales behaviour, values, development, and best practices.
  • Identify sales growth opportunities, as well as market challenges, and work with other team members to develop and implement innovative action plans.
  • Utilizes customer, market, and segment insights to bring new information and offers to clients in lieu of product selling.

Experience : 4+ Years

Location: Gurgaon & Bangalore

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Sr. SEO Manager

Essential Duties and Responsibilities:

  • Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
  • Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
  • Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO
  • Keyword research strategies (terms, head/tail, user intent, etc)
  • Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
  • On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
  • Link building strategies and execution; including viral and buzz-oriented efforts
  • Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics.
  • Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
  • Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code

Experience : 6+ Years

Location: Gurgaon

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Digital marketing Head

Essential Duties and Responsibilities:

  • To own digital marketing for AdLift as a brand. Working on SEO, PPC, Social etc. with our internal teams in driving leads for AdLift.
  • Developing and managing digital marketing campaigns for lead generation via various techniques including Paid Search, SEO, and Email Marketing and LinkedIn In-mails.
  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Managing the redesign of the company website.
  • Improving the usability, design, content, and conversion of the company website & collaborate with internal teams to create services landing pages and optimize user experience
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media, webinars & events.
  • Previous experience in a similar digital marketing role.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Collaborate with agencies and other vendor partners

Experience : 5+ Years

Location: Gurgaon

Apply Now

Key Account Manager- Client Servicing Manager

Essential Duties and Responsibilities:

  • Client Relationship Management
  • Account Planning & Strategy
  • Generating New Business from existing clients
  • Operational and client follow up
  • Understanding requirements of clients, documentation of requirements, project briefing to internal teams, and tracking of project status
  • Regular updates to client and internal management on project status - weekly status reports (projects, due dates, etc)
  • Ensuring timely and quality delivery of project, ensuring timely escalations
  • Planning digital communication strategy and how different digital collaterals – website, social media, banners, mailers, etc would fit into the larger strategy
  • Strong data analysis & interpretation skills
  • Knowledge in SEO, SEM & SMO.

Experience : 4+ Years

Location: Gurgaon & Bangalore

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Creative Designer /Senior Art Director

Essential Duties and Responsibilities:

  • Generate clear ideas and concepts in tandem with the copywriter
  • Produce sketches, storyboards, roughs to visualize ideas
  • Understand marketing initiatives, strategic positioning, and target audience.
  • Cooperate with the rest of the creative team across different types of media.
  • Take work from concept to final execution within deadlines.
  • Manage and delegate responsibilities to other designers and provide directions.
  • Present completed ideas to clients/team members.
  • Stay on top of all trends and maintain best practices

Experience : 5+ Years

Location: Gurgaon

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Senior Copywriter/ Copy Head ( Creative )

Essential Duties and Responsibilities:

  • Will be responsible for generating the words, slogans and Scripts that accompany advertising visuals..
  • Brainstorming Visual and copy ideas with other members of the creative team.
  • Interpreting briefs & Developing creative strategies that are forward-thinking and in-line with current media trends.
  • Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
  • Monitoring effectiveness of advertising campaigns
  • Familiarizing with clients' products and services, their competitors' activities, and the target audience .
  • Writing clear, persuasive, and original copy
  • Using digital media innovations to strengthen concepts
  • Amending, revising or redeveloping ads or campaigns in response to the feedback from clients
  • Overseeing campaigns through the production stage to completion
  • Manage multiple projects, with the ability to switch from one to the other seamlessly
  • Leading creative presentations, production companies, photographer, typographers, designers.
  • Keeping up to date with popular cultures and trends
  • Meet deadlines and help team in the same, and stay within budget constraints
  • Push clients towards fresh, exciting ideas

Experience : 5+ Years

Location: Gurgaon

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Sr. Content Writer

Essential Duties and Responsibilities:

  • Research ideas and facts pertinent to the type of content/topic assigned.
  • Develop ideas derived from online/offline research and organize the same on paper or computer applications.
  • Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference.
  • Write fresh content based on research and brainstorming by following instructions provided for each type of document.
  • Develop engaging content for articles, blogs, stories and social media to entice and engage audience.
  • Proofread content for errors or additions and ensure that content is written per instructions.
  • Ensure that web page content is edited properly to increase on-screen readability.
  • Think up titles for each piece of content keeping appropriateness in check
  • Copy, edit and proofread content created by other content writers to provide detailed feedback.
  • Ensure that content contains sufficient keywords for search engine optimization

Experience : 3+ Years

Location: Gurgaon

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Social Media Manager

Essential Duties and Responsibilities:

  • This position will focus on the strategic, out-of-the-box creative thinking to produce highly impactful and engaging social media campaigns.
  • Posting daily content is not part of this position's role, but will oversee the Social Media Editor in doing so thoughtfully and with the highest impact/outcome.
  • The Social Media Manager will manage and oversee the social listening platforms used and closely monitor the impact of the multiple social media programs.
  • This role works cross-functionally with Marketing, Communications, Product, Customer Care, Legal, and HR to support the company’s mission.
  • The position involves ensuring our social effectiveness through strategic thinking and deep data analysis.
  • Develop and assist with the implementation of actionable strategies for Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest.
  • Create and implement tactics to establish a strong brand presence on above mentioned social media channels
  • Work closely with both the marketing and communications teams to develop social marketing strategies and campaigns
  • Examine, gather and present data from multiple data sources to executives on a weekly and monthly basis
  • Be the thought leader in social analytics and data processing
  • Possess a proven ability to use data to attract followers/fans and convert them into leads
  • Monitor social media platforms, trends, tools and applications; recommend subsequent actions
  • Monitor competitors and trends
  • Collaborate with product, SEO and marketing teams on new technologies and potential programs for social media.
  • Attend industry-related conferences and meet with key influencers and media professionals
  • Champion internal discussions and strategy regarding company culture and internal social media strategy

Experience : 4+ Years

Location: Gurgaon

Apply Now

SEM-Asst. Manager/ Manager

Essential Duties and Responsibilities:

  • Experience in planning and execution of Paid Marketing Campaigns in Search, Display and Social Media. [e.g. Adwords, Bing PPC campaigns, Display Ads, Re-marketing Ads, Facebook PPC, Twitter ads, LinkedIn Ads, Other Direct Media Buys, Mobile Campaigns]
  • Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis.
  • Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics.
  • Prepare and Analyse Keywords & Ad copy performance analysis report.
  • Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals.
  • Keep pace with search engine and PPC industry trends and developments.
  • Deliver comprehensive campaign analytics including, but not always limited to, paid search insight.
  • Should be able to Identify and execute optimization recommendations to increase campaign ROI.
  • Ensure optimal campaign performance.
  • Develop new and eliminate under-performing PPC ad copy & Keywords.
  • Analyse clicks and conversion data, ad expenses and ROI.
  • Get effective landing pages implemented and advice on possible improvements.
  • Creating multiple adverts and do split testing of campaigns across multiple advert groups.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests
  • Maintain day-to-day client contact for SEM Campaign execution
  • Responsible for understanding client goals and agency deliverables.
  • Responsible for contributing ideas to grow the clients business.

Experience : 4 to 5  Years

Location: Gurgaon

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Business Development Executive

Essential Duties and Responsibilities:

  • Extensive research on the prospective clients
  • Reaching out to the concerned Designatory
  • Experience / comfort in reaching out to the CXOs & HODs respectively
  • Establishing new business
  • Pitching products / services
  • Negotiating contracts
  • Following up on the payments & the service performance
  • Aiming to achieve mo...

Experience : 2 Years

Location: Gurgaon, Bangalore

Apply Now