Essential Duties and Responsibilities:
- Development of SEO strategies, consulting and executing SEO tactics.
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO
Keyword research strategies (terms, head/tail, user intent, etc)
- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
- Link building strategies and execution; including viral and buzz-oriented efforts
- Should have knowledge about Social Media, App Store Optimization - Android, iTunes),
Experience : 3+ Years
Location: Gurgaon
Essential Duties and Responsibilities:
- Digital outreach - build and maintain databases for content marketing.
- Influencer outreach - develop relations with industry influencers through outreach and thought leadership programs, measure community engagement and maintain relationships with top internet marketing experts.
- Content syndication and marketing - plan and execute content marketing strategies.
- Work with content team and account managers to deliver successful internet marketing campaigns across verticals - technology, e-commerce, finance, hospitality, education, luxury, travel & lifestyle etc.
- Basic content writing skills – need not be a grammar nazi, just good with words.
- PDFs, whitepapers and infographic marketing.
- Comfortable with social media ethics and marketing patterns.
- Working knowledge of content marketing tools.
Experience : 0-3 Years
Location: Gurgaon
Essential Duties and Responsibilities:
- Own the entire sales cycle to include aggressively prospecting, developing, and closing leads using a variety of online and offline sources.
- Develops and executes sales strategies through the team which result in exceeding revenue targets in Digital Media and new product revenue.
- Qualify prospective customers by phone and close deals over the phone or in-person depending on customer engagement.
- Meet and exceed individual daily, weekly, and monthly activity and sales goals.
- Ability to thrive in autonomous working environment with minimal supervision while maintaining focus and productivity, meeting deadlines, and showing relentless persistence in a competitive marketplace
- Collaborate with Marketing Team to execute programs that foster world-class sales behaviour, values, development, and best practices.
- Identify sales growth opportunities, as well as market challenges, and work with other team members to develop and implement innovative action plans.
- Utilizes customer, market, and segment insights to bring new information and offers to clients in lieu of product selling.
Experience : 4+ Years
Location: Gurgaon & Bangalore
Essential Duties and Responsibilities:
- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO
- Keyword research strategies (terms, head/tail, user intent, etc)
- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
- Link building strategies and execution; including viral and buzz-oriented efforts
- Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics.
- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
- Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code
Experience : 6+ Years
Location: Gurgaon
Essential Duties and Responsibilities:
- To own digital marketing for AdLift as a brand. Working on SEO, PPC, Social etc. with our internal teams in driving leads for AdLift.
- Developing and managing digital marketing campaigns for lead generation via various techniques including Paid Search, SEO, and Email Marketing and LinkedIn In-mails.
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content, and conversion of the company website & collaborate with internal teams to create services landing pages and optimize user experience
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in ecommerce, SEO, PPC, Email marketing, and social media, webinars & events.
- Previous experience in a similar digital marketing role.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Collaborate with agencies and other vendor partners
Experience : 5+ Years
Location: Gurgaon
Essential Duties and Responsibilities:
- Client Relationship Management
- Account Planning & Strategy
- Generating New Business from existing clients
- Operational and client follow up
- Understanding requirements of clients, documentation of requirements, project briefing to internal teams, and tracking of project status
- Regular updates to client and internal management on project status - weekly status reports (projects, due dates, etc)
- Ensuring timely and quality delivery of project, ensuring timely escalations
- Planning digital communication strategy and how different digital collaterals – website, social media, banners, mailers, etc would fit into the larger strategy
- Strong data analysis & interpretation skills
- Knowledge in SEO, SEM & SMO.
Experience : 4+ Years
Location: Gurgaon & Bangalore
Essential Duties and Responsibilities:
- Generate clear ideas and concepts in tandem with the copywriter
- Produce sketches, storyboards, roughs to visualize ideas
- Understand marketing initiatives, strategic positioning, and target audience.
- Cooperate with the rest of the creative team across different types of media.
- Take work from concept to final execution within deadlines.
- Manage and delegate responsibilities to other designers and provide directions.
- Present completed ideas to clients/team members.
- Stay on top of all trends and maintain best practices
Experience : 5+ Years
Location: Gurgaon
Essential Duties and Responsibilities:
- Will be responsible for generating the words, slogans and Scripts that accompany advertising visuals..
- Brainstorming Visual and copy ideas with other members of the creative team.
- Interpreting briefs & Developing creative strategies that are forward-thinking and in-line with current media trends.
- Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
- Monitoring effectiveness of advertising campaigns
- Familiarizing with clients' products and services, their competitors' activities, and the target audience .
- Writing clear, persuasive, and original copy
- Using digital media innovations to strengthen concepts
- Amending, revising or redeveloping ads or campaigns in response to the feedback from clients
- Overseeing campaigns through the production stage to completion
- Manage multiple projects, with the ability to switch from one to the other seamlessly
- Leading creative presentations, production companies, photographer, typographers, designers.
- Keeping up to date with popular cultures and trends
- Meet deadlines and help team in the same, and stay within budget constraints
- Push clients towards fresh, exciting ideas
Experience : 5+ Years
Location: Gurgaon
Essential Duties and Responsibilities:
- Research ideas and facts pertinent to the type of content/topic assigned.
- Develop ideas derived from online/offline research and organize the same on paper or computer applications.
- Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference.
- Write fresh content based on research and brainstorming by following instructions provided for each type of document.
- Develop engaging content for articles, blogs, stories and social media to entice and engage audience.
- Proofread content for errors or additions and ensure that content is written per instructions.
- Ensure that web page content is edited properly to increase on-screen readability.
- Think up titles for each piece of content keeping appropriateness in check
- Copy, edit and proofread content created by other content writers to provide detailed feedback.
- Ensure that content contains sufficient keywords for search engine optimization
Experience : 3+ Years
Location: Gurgaon
Essential Duties and Responsibilities:
- This position will focus on the strategic, out-of-the-box creative thinking to produce highly impactful and engaging social media campaigns.
- Posting daily content is not part of this position's role, but will oversee the Social Media Editor in doing so thoughtfully and with the highest impact/outcome.
- The Social Media Manager will manage and oversee the social listening platforms used and closely monitor the impact of the multiple social media programs.
- This role works cross-functionally with Marketing, Communications, Product, Customer Care, Legal, and HR to support the company’s mission.
- The position involves ensuring our social effectiveness through strategic thinking and deep data analysis.
- Develop and assist with the implementation of actionable strategies for Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest.
- Create and implement tactics to establish a strong brand presence on above mentioned social media channels
- Work closely with both the marketing and communications teams to develop social marketing strategies and campaigns
- Examine, gather and present data from multiple data sources to executives on a weekly and monthly basis
- Be the thought leader in social analytics and data processing
- Possess a proven ability to use data to attract followers/fans and convert them into leads
- Monitor social media platforms, trends, tools and applications; recommend subsequent actions
- Monitor competitors and trends
- Collaborate with product, SEO and marketing teams on new technologies and potential programs for social media.
- Attend industry-related conferences and meet with key influencers and media professionals
- Champion internal discussions and strategy regarding company culture and internal social media strategy
Experience : 4+ Years
Location: Gurgaon
Essential Duties and Responsibilities:
- Experience in planning and execution of Paid Marketing Campaigns in Search, Display and Social Media. [e.g. Adwords, Bing PPC campaigns, Display Ads, Re-marketing Ads, Facebook PPC, Twitter ads, LinkedIn Ads, Other Direct Media Buys, Mobile Campaigns]
- Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis.
- Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics.
- Prepare and Analyse Keywords & Ad copy performance analysis report.
- Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals.
- Keep pace with search engine and PPC industry trends and developments.
- Deliver comprehensive campaign analytics including, but not always limited to, paid search insight.
- Should be able to Identify and execute optimization recommendations to increase campaign ROI.
- Ensure optimal campaign performance.
- Develop new and eliminate under-performing PPC ad copy & Keywords.
- Analyse clicks and conversion data, ad expenses and ROI.
- Get effective landing pages implemented and advice on possible improvements.
- Creating multiple adverts and do split testing of campaigns across multiple advert groups.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests
- Maintain day-to-day client contact for SEM Campaign execution
- Responsible for understanding client goals and agency deliverables.
- Responsible for contributing ideas to grow the clients business.
Experience : 4 to 5 Years
Location: Gurgaon
Essential Duties and Responsibilities:
- Extensive research on the prospective clients
- Reaching out to the concerned Designatory
- Experience / comfort in reaching out to the CXOs & HODs respectively
- Establishing new business
- Pitching products / services
- Negotiating contracts
- Following up on the payments & the service performance
- Aiming to achieve mo...
Experience : 2 Years
Location: Gurgaon, Bangalore
