Our Blog

December 26, 2022

Google Search in a Year: What Indians Searched for in 2022

Google recently announced its 'Year in Search 2022' results for Indian users, offering us an insight into what people have searched on the search engine in the current year. The...

December 22, 2022

Learn How to E-A-T for Google

E-A-T is a marketing essential, but if it is the first time you have heard that term, let us help you understand what it really is and why it matters...

December 19, 2022

Google December 2022 Link Spam Update Rolling Out Now

Google is now leveraging the power of SpamBrain to neutralise the impact of unnatural links on search results. SpamBrain – Google's spam prevention AI system – is being upgraded to...

December 16, 2022

The AdLift Social Media Calendar 2023

Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’ day? (Okay, we made that one up!) Quirky days aside,...

December 7, 2022

Google Rolls Out December 2022 “Helpful Content” Update

In the works since 5th December, Google has rolled out its December 2022 “helpful content” system update. It is the first major update since the release of the August 2022...

November 23, 2022

A Creator’s Guide to Google’s Search Ranking System

Staying up to date with Google’s constantly changing systems and algorithms can become quite a task for many. And to help with that, Google has released a new centralized page...

October 28, 2022

All You Need to Know About Google Performance Max Campaigns

Although Google’s Performance Max Ad campaigns have been around for a while now — they’re now the shiniest ad campaign tool everyone wants to play around with. While Google has...

October 27, 2022

Google Search Ranking Algorithm Update October 2022

Google launched its last spam update on 19thOctober,which targeted spam content and filtered out the best search results. As per the update shared by Google, this update completed its rollout...

October 22, 2022

Grow Locally with Impactful Geotagged Advertisements

Most businesses are ultimately successful by targeting and fulfilling local needs and wants. Whether you’re a small bakery that makes delicious cakes and loaves of bread in New Delhi or...

October 20, 2022

Google Rolls Out Its Spam Update: Edition 2022

Once again, Google has swung into action and is working on bringing changes to its algorithm to make it a better search engine. What makes us claim so? A new...

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