When Chris Messina first used the hashtag back in 2007, little did he imagine the significance and power that a mere sign will acquire in the years to come. For him, the hashtag #barcamp was just a wa...
It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing strategy grew exponentially over the years. The extent of its popularity is suc...
Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site...
When you're running a private company, time is a valuable product, and marketing your brand can take up a lot of your time. However, that certainly doesn’t mean you should ignore it. Today, business...
Your job as a content marketer doesn't end after producing a carefully thought out content piece and distributing it to the audience through different channels. In fact, the most essential part of the...