AdLift successfully held the second edition of its Drive Digital Webinar Series, with an action-packed agenda. A panel of marketing experts from across industries shared their views on industry best p...

Deepak Shukla: Good afternoon everybody. You hopefully know who I am right now, Deepak, Deepak, and I've got the wonderful Prashant on my side with me today. So, welcome everybody. Hello, Ramesh, Bil...

When Chris Messina first used the hashtag back in 2007, little did he imagine the significance and power that a mere sign will acquire in the years to come. For him, the hashtag #barcamp was just a wa...

It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing strategy grew exponentially over the years. The extent of its popularity is suc...

Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site...