In today’s internet era, merely developing the website will not suffice in achieving the digital goals, until the performance is measured. The beauty of digital marketing lies in measuring t...
Category: Google Analytics
We have spent much time in comprehending the bounce rate metric, and its impact on web pages and a website as a whole. However, Google Analytics has another critical metric called ‘Exit Rate’, tha...
Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler to understand while others are confusing. Bounce rate is one of the most essentia...
According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results.As per Marketing Land report...
Just like everything else, Google Analytics data too has a dark side that every online marketer needs to be aware of! The data flaw, known as “dark traffic”, is hard to identify as it lies deep un...