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Search Engine Marketing

2024 Google Search Trends in India: What Captured Our Curiosity This Year?

Our life is now driven by clicks, curiosity, and constant digital exploration. Google once again reflected the pulse of India in its annual ‘Year in...

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December 19, 2024
DIGITAL MARKETING

Is Wix Good for SEO? Pros, Cons, and Tips

When it comes to building a website, one big question often pops up: Which platform will help me rank on…

July 15, 2025 | Prakriti Saxena Read Article

What Is Subliminal Advertising? Meaning, Uses and Examples

Ever watched an ad and felt like it got to you without you even realizing it? Welcome to the intriguing…

July 15, 2025 | Prakriti Saxena Read Article

The Best Competitor Analysis Tools for Smart Marketers

You know what they say, your competitors are your best teachers, especially if you know where to look. And in…

June 20, 2025 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article