Search Engine Marketing

December 16, 2021

A Detailed Guide on the Types of Google Ads

You must have seen the text ad on the top of a few results page when searching for something on Google. These are known as Google Ads and are the...

December 3, 2013

Driving Google+ and Social Media Results Via Paid Campaigns – Ian Lopuch

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, I’m back, thanks AdLift team for the opportunity...

February 4, 2014

How To Create a PPC Landing Page

Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign is suffering from a low conversion rate, the first thing...

April 28, 2013

Mobile Search & Marketing – Pubcon New Orleans 2013

AdLift was at Pubcon New Orleans and we loved it! Here's our presentation on Mobile Search & Marketing - hope you enjoyed it! (more…)

March 3, 2023

Pay-Per-Click Advertising: A Beginners Guide to Getting Started

Are you looking for ways to drive more traffic to your website and increase your business's revenue? Pay-per-click advertising (PPC) might be the solution you need. In this beginner's guide,...

June 7, 2023

SEM Audit Checklist: How to Identify and Fix Common Campaign Issues

Are you struggling to get the desired results from your search engine marketing (SEM) campaigns? Are you unsure if you're making the most of your advertising budget? Performing an SEM...

December 14, 2021

SEM in Digital Marketing: A Comprehensive Guide for Beginners

What is the first thing you will do if the thought of buying a little black dress pops into your mind? If you are like most people, you will head...

June 12, 2013

SEO Tips From A PPC Pro

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, Digital marketing is a team sport. At the...

March 2, 2023

SEO vs SEM: What’s the Difference and Which Strategy Should You Use?

When concerning the realm of digital marketing, there exist two primary methodologies that commercial entities may employ in order to augment their online prominence: search engine optimization (SEO) and search...

March 31, 2023

The SEM Toolbox: Essential Tools for Managing Your Paid Search Campaigns

In the realm of digital marketing, there are two notable initialisms that tower over others: SEO and SEM. Although both are crucial to any digital marketing strategy, they are separate...

October 10, 2016

Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!

The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a...

August 18, 2015

Twitter Roundup: August Voices in SEM

Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites...

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