Digital Marketing Agency, why it Matters?
If you are not using digital marketing services for your business yet, you might as well be advertising via a carrier pigeon! Jokes aside, partnering with a digital marketing agency today is no longer optional, it’s a necessity. If you want to reach a specific demographic, if you want to rank higher in search engine results, if you want to generate those much-needed leads and if you want to be seen and heard on world wide web – working with a digital marketing agency is your only bet!
SEO that works
Are you flitting from one digital marketing agency to another in search of that tailor-made Search Engine Optimization (SEO) plan that delivers your business goals? Look no further. Your search for the best digital marketing agency ends here - with AdLift.
At AdLift, we don’t just focus on keywords. We focus on the big picture: bettering your page authority on search engines. This means directing more of the right kind of traffic to your site. In a nutshell? Not just more visits but visits that convert. Here’s what we offer:
Content marketing - Telling great Stories at Scale
We, as a digital marketing company, plan and conceptualize to create, strategize, distribute and promote result driven content that converts through our proprietary ContentLift platform.
Paid Media - Performance marketing that’s profitable
As a specialized digital marketing agency, our goal is to assist you in reaching your target audience and driving conversions through highly targeted advertising across various platforms. With a team of experienced experts, we will work closely with you to create and optimize your campaigns, ensuring you achieve the best possible return on investment (ROI).
Influencer Marketing – Data-driven influencer marketing
Our digital marketing company offers data-driven influencer marketing services. Collaborate with influencers who resonate with your brand to boost awareness, reach new audiences, and drive sales. Achieve remarkable results with our tailored approach.
AdLift’s award-winning case studies
Increase in # of Keywords Ranking in Top 10
Y/Y Increase in SEO traffic
So, how do we do it all?
AdLift is a digital marketing agency in India that can give you a makeover. A facelift you didn’t know you needed. Our stellar team curates the finest tools and techniques to drive organic traffic to your website. Along with the best ROI, we give you a range of digital marketing services in India that will lift your brand to its true potential. We are a full-service digital marketing company led by a team of marketers who are laser focused to curate customized plans that lead to quantified results and assured ROI. Whew! That’s a mouthful! Simply put, with AdLift, you get:
Digital competitive audit for a market analysis of your website
SEO services for qualified leads
Local SEO services to connect with customers in your vicinity
PPC advertising to position your brand at the top of search engine results
Social media marketing to grow leads
Relevant Content creation to increase your audience engagement
Influencer marketing to drive your brand's message to your target audience
We deliver all this and then some more! Don’t want to take our word for it? We’ll let our clients do the talking.
Vice President & Head
eCommerce & Digital Marketing, Max Life Insurance
SEO and content marketing are not a performance matrix but pride at Max Life Insurance. We put a lot of effort into keeping ourselves on top. With a partner like AdLift who helped us immensely in both strategic thinking as well as execution support.
Head of Brand Ecommerce at Titan's Watches Division
The validation we receive from our clients fuels us and drives us to create campaigns that deliver results. Thank you, Subish Sudhakaran, (Head of Brand Ecommerce at Titan's Watches Division), for placing your trust in AdLift to take your brand to new digital heights it deserves.
Chief Marketing Officer
There are numerous award winning campaigns that we have worked together. I would like to thank AdLift for strategizing these campaigns flawlessly and helped Luminous India in positioning its product the way we wanted.
Mia by Tanishq
AdLift is like an extension of the in-house marketing team,” – says Sampurna Rakshit, Marketing Head, Mia by Tanishq. There can be no higher praise than when your client feels you are part of their team! Thank you, Sampurna, here’s to disrupting the digital space with some knockout campaigns!
Global Head – SEO
Implementing typical SEO and content strategy at multi - regional Schneider Electric platform is a bit challenging when we have many websites across multiple countries. Consistency and translation plays a prominent role here to give the best local user experience keeping our global essence integral. This is where AdLift came into picture and helped Schneider Electric not only in increase our SEO visibility but they successfully up our ranking and traffic overall which is a big positive for the company upped our ranking.
Startegy & Retail Assurance Future Generali India Life Insurance
We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization.
Chief Information Officer
Kent RO Systems Ltd.
AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad SEO/SEM agencies. Their data driven approach to Social just downright works
EChannel at ICICI Lombard
This is a quick, effective team that really cares for their client’s success. AdLift always comes up with solutions keeping in mind our business objectives. They have been an integral part of transforming our Google Local Business listings into a vital part of our sales efforts.
Bharti AXA Life
AdLift has empowered us to experiment with new ideas, opening us up to more business. They are a bunch of enthusiastic, diligent, and highly responsive people, so we never had to micromanage. Their results are spectacular! They helped us scale up content creation from 24 to 200+ blog posts in 3 months and introduced interactive content through infographics that have been working exceptionally well for us.
From dependable plans and regular check-ins to keeping everyone accountable, AdLift has done tremendous work with results to show. Since April'21, our year-to-date organic traffic has increased by 400%, organic new users by 303%, and overall sessions by 56% since April'21. They earn my recommendation on all fronts."
Genesis Global School
Great experience working with AdLift. The results speak for themselves. In 2021, we achieved 8M impressions with CTR 2.69% and 0.24M clicks with CPC of INR 16.36. In the same year, we achieved 4894 conversions with approximate 50% quality leads. That’s phenomenal.
Manager - Marketing and Omnichannel
Working with AdLift has proved to be a significant growth driver for us. Their team is result-oriented and has worked efficiently in increasing our non-branded impressions by a huge 196% and non-branded clicks by 128% compared to 2020! This sky-rocketed our organic traffic on the website from 45% to 65%. We are confident in our partnership and AdLift’s commitment towards our brand’s business goals. It clearly turned out to be one of the best decisions we made for our digital business and we are excited to continue to grow with them.
Contact AdLift for a 360-degree marketing plan
CEO and Co-founder
Prashant Puri, CEO and Co-founder, is a veteran speaker invited to international and national conferences. He has been wowing audiences with keen industry insights and killer case studies since before digital marketing was cool! Here’s a glimpse into some of his speaking engagements spanning over a decade.
The AdLift Amplifier
Digital marketing or online marketing is a strategic approach to promote brands on digital platforms and connect with potential buyers. These platforms include web-based advertising, social media, email, and text and multimedia messages.
Digital marketing services can be broken into the 8 types: Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay-per-Click (PPC), Email Marketing, Influencer Marketing, Marketing Analytics and Affiliate Marketing. A top digital marketing company will cover all this (and then some more!)
Pretty simple really, choose us. But if you really want to know how to pick the best digital marketing services agency, read on.
- Aligned with your Goals and Outcomes - Different businesses have different needs. Before you lay your hands on a digital marketing services agency, you need to figure out your goals. Do you want increased traffic, a loyal audience or improved brand awareness or all of the above? Does the agency align with these goals?
- Services Offered - The digital marketing company should offer a bouquet of marketing services such as SEO, Paid Media Marketing, Social Media Marketing, Influencer Marketing, Content Writing to Content Marketing and everything in between.
- Team - The best digital marketing agency has a team of skilled professionals who understand the client's requirements, strategize and then and deliver results. Have you seen the digital wizards at AdLift?
- Proof is in the pudding - Taking a look at the testimonials gives you deep insight into what working with that digital marketing is like. What an agency’s clients have to say about their work will go a long way in helping you decide if they fit the bill. This coupled with reviews and ratings on various portals as well as awards/recognition received by the digital marketing agency lends to their credibility.
- No Tall claims - The promises that the digital marketing company makes is a strong sign of whether it is genuine or not. Trustworthy and reputable agencies won't make improbable promises.
- Easy to Get in Touch - Were you able to find the digital marketing company easily and connect with them at the click of a button? That’s a great sign. An agency that has an easy to traverse website with a clear call to action is your best bet.
At the end of it remember, it’s your brand on the line, so don’t forget to question every step of the way.
A digital marketing agency offers a wide range of services to help businesses establish and grow their online presence. Some of the most common digital marketing services include:
- Search engine optimization (SEO) - to improve website ranking and visibility on search engines.
- Content marketing - to create high-quality, valuable content that drives engagement and conversions. We not only specialize in creating and writing a niche content, but we also predict the future of content marketing. Because we understand how content has changed.
- Social media marketing - to build and engage with audiences on social media platforms. From startup to big brands, everyone is using Facebook, Twitter, Instagram, YouTube and several other primary channels to reach their audience and customers for leads and branding.
- Pay-per-click (PPC) - advertising to create targeted ads that appear on search engines and other platforms.
- Paid media marketing - to create and distribute targeted ads across various channels, such as social media, display ads, and video ads.
- Search engine marketing (SEM) - to improve visibility and drive traffic to a website through paid and organic search engine results.
- Influencer marketing - To collaborate with influencers who are an ideal fit for your brand, to assist you in creating brand awareness, expanding your audience reach, and generating sales.
- Digital marketing - to create and execute digital marketing strategies, such as email marketing, video marketing, and mobile marketing.
As of 2022, 69% of the world's population, or 4.9 billion people, actively use the internet, with the average internet user spending at least 145 mins online every day. That’s a lot of people spending a lot of time online, but if you still need to be convinced, here are 6 great reasons you should invest in digital marketing:
- Promote organic growth with SEO: Search Engine Optimization (SEO) is a crucial component of any digital marketing strategy. An SEO strategy can help your website rank higher on search engine results pages (SERPs) and drive organic traffic to your site. By investing in an SEO strategy with a top digital marketing agency, you can increase your visibility on search engines, reach potential customers, grow your business, and get those conversions.
- Tell your story: Your website is often the first point of contact between your business and potential customers. So apart from it looking great, it needs to be a user-friendly website that accurately reflects your brand and tells your story – there’s no better way to connect with your audience. A digital marketing company can help you create a website that effectively communicates your brand values, products/services, and unique selling proposition (USP) to your target audience.
- Boost other marketing efforts: A top digital marketing strategy can complement and boost your traditional marketing efforts. For example, social media marketing can support your email marketing campaigns by promoting your content and driving traffic to your website. A digital marketing agency can help you create an integrated marketing plan that feeds all your channels for maximum impact.
- Brand awareness: Having a solid digital presence is essential for creating brand awareness and reaching new audiences. By investing in a digital marketing agency, you can build a strong online presence through SEO, content marketing, social media marketing, and other digital marketing tactics. This can not only help you reach a wider audience and increase brand awareness but ultimately leading to more business opportunities too.
- Get social! Social media is a powerful marketing channel that can help you reach and engage with your target audience. By investing in social media marketing with a digital marketing agency, you can create targeted ads, promote your content, and engage with your audience on social media platforms. This can help you win the social search game and drive more traffic to your website.
- Increase customer engagement: Customer engagement is crucial for building brand loyalty and driving repeat business. A digital marketing agency can help you engage with your customers through email marketing, social media marketing, and other digital channels. By creating valuable content, responding to customer feedback, and providing excellent customer service, you can build strong relationships with your customers and increase their loyalty to your brand.
Apart from the fact that we are the best, you should choose AdLift for the following reasons:
- Our Digital Wizards - We have a team of professionals who can take your brand a notch higher in the digital space.
- Our Gamut of Services -We provide 360-degree digital marketing solutions for your brand.
- Experts in Each Domain -Our client portfolio spans varied sectors, we have planned and executed award winning campaigns and have a thorough knowledge of the industry.
- Transparent and Measurable Services -We share real-time progress reports with our clients. This allows them to track performance and make timely decisions to enhance marketing efforts.
B2B digital marketing refers to a market where businesses are the purchasers of goods and services from other businesses. As digital platforms become the most important means of conducting business, digital marketing gives you roadmap for increasing online visibility and expanding market share. B2B digital marketing has several key components that aim to grow your business online and get those much-needed leads. A good B2B digital marketing strategy will include:
- Building a website that is optimized for mobile devices.
- Market segmentation
- Creating customer profiles for each segment
- Competitor analysis
- Establishing a USP (unique selling proposition)
- Creating marketing content that guides potential customers through the buyer's journey.
- Identifying the best channels and resources to reach your target audience.
- Analyzing your campaign efforts and making necessary optimizations.
So, there you have it! Digital marketing services are an excellent way for you to grow your B2B company to stay above the competition.
B2C digital marketing refers to the practice of promoting products or services directly to consumers through digital channels. This can include a range of methods, such as social media advertising, email marketing, SEO (search engine optimization), and influencer marketing. With the help of a B2C digital marketing agency, you can increase brand awareness, drive traffic to a company's website or social media pages, and ultimately convert leads into customers. B2C digiral marketing services also involve creating targeted campaigns that are tailored to specific demographics or consumer behaviours. Hence, it is an effective way for businesses to reach a large audience quickly and cost-effectively.
Indian Television Loreal Paris 3rd edition of Wonder Women 2023
Juhi Sharma, Head, Content Writing, AdLift recognised as an Emerging Leader
Agency Reporters Front Benchers 2023
Won 3 Gold, 1 Silver and 1 Bronze across various categories
The Great Indian BFSI Awards 2023
Won The Great Indian BFSI SEO Agency of the Year, The Great Indian BFSI ROI Driven Agency of the Year, and The Great Indian BFSI Search Engine Optimization Award -Banking.
E4M IDMA Awards 2022
Best SEO for Website and Universal Search Ranking and SEM strategy - Mia by Tanishq - GOLD
Agency Reporter STAKES PR & Communications Excellence Awards 2022
Corporate Communications Professional of the Year - Vivek Sharma
12th ACEF Global Customer Engagement Awards 2023
Won 3 Gold Awards for Innovation, Creative and Paid Search Campaign
IAMAI India Digital Awards 2023
Won Gold Award for Best SEO campaign - LG Electronics
Social Samosa AgencyCon
Won 5 Awards for Best Agency of the Year, Monumental Agency of the year, SEO Agency of the Year, Performance Marketing Agency of the Year and BD Professional of the Year - Neha Pandey Head BD and Partnerships
Inkspell India Content Leadership Awards 2022
Won 5 Gold Awards across various categories including Top Content Agency
Agency Reporter’s India’s fastest Growing Digital Agencies 2023
Won Awards across 7 Categories ( 5 Gold, 1 Silver and 1 Bronze )
DIGIXX Summit & Awards 2023
Won 3 Gold Awards across Performance Marketing, Search Marketing and E-commerce Categories.
Adgully Women Disruptor 2022
3 awards received by AdLift’s Women Power
Social Samosa SuperWomen 2022
Prerna Sood, Content Head, AdLift felicitated with an award here
Agency Reporter India’s Fastest Growing Digital Agencies 2022
Won 4 Golds, 1 Silver and 1 Bronze. Highest tally amongst others
Won 7 Gold and 1 Bronze
Agency Reporter SHE Awards 2022
Women Vertical heads from 3 departments won here
Inkspell Unlock Awards 2022
Won 4 Golds here under different categories
Adgully Leader 2.0
Received six recognitions across categories (4 Gold, 1 Silver, 1 Bronze)
India’s Fastest Growing Digital Agencies
Won 5 titles at Adgully Leader 2.0 across verticals.
E4M IDMA 2021
Won a Silver for Titan Eye Plus in SEARCH and PPC CAMPAIGNS category
Inkspell India Content Leadership Awards 2021
Won Gold in Best Content for Luminous India in a Search Marketing campaign category
E4M Maddies 2021
Won Silver in Most Effective Search Campaign category for Luminous India
Agency Reporter Front Benchers Awards 2021
Won 8 Awards Across Search, Content Marketing And Social.
Afaqs MARKETERS’ EXCELLENCE AWARDS 2021
Won Two Awards Across Search And Social
IAMAI India Digital Awards 2021
Won 2 Awards In SEO
Adgully Digixx Awards 2021
Won 15 Awards Across Content Marketing, Performance Marketing, Social And Search Including Agency Of The Year Awards 2021
DIGIMARCOM Leadership Summit and Awards 2021
Won 5 Awards Across Search And Content Marketing
Driver of Digital Awards 2021
Won 3 Awards Across Search And Social
E4M Maddies 2020
Gold for Best Use of Integrated Payment/Mobile Wallet Solutions - PayU
AFAQS Digies 2020
Won 2 Awards In Search Category
E4M IDMA 2020
Won 2 Awards In Search Category
Inkspell Decade Awards 2020
Best Moment Marketing Campaign of the Decade - Jaquar
ACEF Global Customer Engagement awards 2020
Won 2 Awards Across Social
Social Samosa AgencyCon 2020
Monumental Agency of the Year including 5 awards across categories – performance marketing, content marketing and SEO
Adgully Digixx 2020
Won 5 Awards Across Content Marketing And Search
ET Brand Equity Digiplus Awards 2020
Best use of search marketing/paid search campaign – Max Life Insurance
ET Spott Awards 2019
Best Performance Marketing Campaign - Fortis Healthcare Limited
India Content Leadership Awards 2019
Best Content in a Performance - Driven Digital Campaign for Kent CamEye
ET iStream Congress Awards 2019
Best Performance Marketing Campaign - Fortis Healthcare Limited
Digital Industry Awards 2017
Gold for Digital Excellence in Education for client Aakash Institute at CDO
Digital Industry Awards 2017
Gold for Best Content-Driven Digital Marketing Campaign for ICICI Lombard at CDO Converge
Masters of Modern Marketing Awards 2017
Gold for Best Engaging Content in an Integrated Campaign at MCube
Masters of Modern Marketing Awards 2017
Gold for Best Engagement in Social Media Campaign for Aakash Institute at MCube
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