Performance
marketing that’s
profitable We help you manage your SEM campaign more efficiently and effectively.
We are Paid
Media experts

Reaching your target audience
Intricate audience segmentation to maximize conversion volume while minimizing conversion cost.

Co-Optimization analysis
Develop synergies across SEO and PPC campaigns to eliminate cannibalization.

Decide with Data
Let data guide your marketing strategy. We regularly monitor and manage campaigns to maximize ROAS.

BML
24%
Reduction in Cost per Lead and 32% Increase in Conversions

Unilodgers
6.4X
Increase in sales with Facebook direct response campaigns

Vega
278%
Increase in Brand Visibility and 78% Increase in Video Views

UPES
46%
Reduction in Cost per Lead and 82% Increase in Conversion Rate

Andamen
63%
Reduction in CPA and 196% Increase in ROAS
Nicobar
171%
Increase in Paid Media Transactions at -33% Reduction in Cost/Conversion.
Airbnb
23%
Decrease in CPCs and 32% Increase in Conversions
Paid media tools
we thrive on









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in Touch
Contact AdLift for a 360-degree marketing plan
FAQs
Paid media is a form of digital marketing that includes sponsored content to promote a brand’s products or services. It is a part of marketing that required the purchase of ad space to promote a brand to a larger audience. Paid media is part of a brand’s strategy to increase traffic, sales, and conversions through clicks with the ultimate goal of increasing revenue
PPC or pay-per-click is a type of digital marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is clicked on. In addition to driving organic website visits, it is a method of buying visits to your website.
You honestly do not need to look any further than the page you are already on. But if you must know, these are the qualities a top paid media marketing agency in India should possess:
- Alignment to your goals : Primarily, you need to ensure that an agency’s inbound strategies align with yours and understands digital marketing holistically. By this we mean, marketing campaigns and ads should work in sync with content marketing efforts like blogging, email campaigns, content offers, and website strategies.
- Expertise : Its kind of obvious, we know. But we can’t emphasise enough the importance of a solid team of experts who have had experience in running successful campaigns. How do you find out? Ask for testimonials and case studies.
- Social Media Knowledge : With over 58.8% of the global population on social media, your agency better have in depth and updated knowledge on how to leverage social media for your brand.
- Transparency : You need to be kept in the loop every step of the way. Whether its ad spends or any other development pertaining to your account – honesty and transparency are bare minimum of what you should expect from your paid media marketing agency.
To be honest, paid media channels vary according to the category, marketing challenges and target group among other factors. Here’s an example for better clarity:
For B2C, with the end objective of getting maximum transactions, the best paid media channels would be Google Search, Shopping, Display, YouTube, Discovery, Facebook, Instagram where most of the users inclined towards making a purchase.
However, if the focus is on B2B and the end objective is to generate leads then the best paid media channels would be Google search, LinkedIn, Twitter, Affiliates etc. However, paid media channel selection will vary from brand to brand. An experienced performance marketing agency will be able to discern which channel is ideal for your as per the brand category and objective.
Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic. Through paid media, you're able to connect with audiences that might not have reached otherwise