PPC Services & SEM Marketing that’s Profitable
We help you manage your Pay Per Click, SEM and Performance Marketing campaign efficiently and effectively. We offer a comprehensive range of services to help you manage your SEM, PPC, and Performance Marketing campaigns with ease. A certified Google ads agency, we have unparalleled experience in creating and optimizing campaigns that convert. We'll help you to identify the right keywords, craft compelling ad copy, and target your ads to the right audience, ensuring that you get the most out of your advertising budget.
Why Search Engine Marketing (SEM) or Pay Per Click Advertising (PPC)?
Are you looking to boost your online presence and drive profitable results? Our PPC services and SEM marketing solutions are designed for exactly that! Here’s why Search Engine Marketing (SEM) and Pay-Per-Click advertising (PPC) need to be an integral part of your digital marketing strategy:
Instant Visibility & Targeted Traffic
SEM and PPC give you quick visibility on Search Engine Result Pages (SERPS). You can strategically bid on relevant keywords to display ads to your target audience, driving qualified traffic and boost your brand exposure.
Highly Measurable & Cost-Effective
Track and measure campaign performance in real-time with SEM and PPC. You can monitor key metrics like clicks, impressions, conversions, and ROI. Also, optimize campaigns, refine targeting, and allocate your budget efficiently for maximum marketing effectiveness.
Precise Audience Targeting
Reach your ideal customers with advanced targeting options in SEM and PPC. You can leverage demographic data, geographic targeting, interests, and search intent to tailor ads to the right audience at the right time. Increase ad relevance, and conversions, and maximize your advertising investment.
Flexibility & Scalability
Customize SEM and PPC campaigns to fit your budget and goals, it does not matter if you are a small business or a large enterprise. You can maintain full control over ad spend, scale campaigns as needed, and adapt strategies to stay ahead in a dynamic market.
Did you know?
We are Paid Media Experts
Our award-winning Paid Media Marketing Experts are dedicated to helping businesses grow through effective digital marketing strategies. We know what it takes to drive traffic, increase conversions, and maximize ROI .
Our Services:
Bing Ads
Microsoft’s Bing search engine has more than 936 million unique monthly visitors worldwide! Tap into this audience with AdLift’s Bing Ads services that include advanced targeting, ad scheduling, keyword research, relevant ad copy, A/B testing and budget control.
Facebook Advertising
Be seen and heard on the world’s largest social media network. Our Facebook Advertising Services include advanced targeting options, personalized ad creation, and retargeting website visitors to increase conversions and sales.
Google Display Ads
Advertise on a network of over two million websites, videos, and apps with our Google Display Ads services. Utilizing a wide range of ad formats and targeting options we create highly engaging and relevant ads to reach your target audience.
Google Paid Search
As a digital marketing agency, we offer Google Paid Search services, also known as Google Ads, to help you advertise on Google search results pages. Our Google Paid Search services include keyword research, bid management, and ad creation to target users actively searching for products or services similar to what you offer.
Instagram Advertising
Generate awareness, boost brand image, and promote your products with our Instagram advertising services.
LinkedIn PPC Ads
We offer LinkedIn PPC Ads services to help you advertise on LinkedIn, the professional networking site. Our LinkedIn PPC Ads services include targeting options, such as job title, company size, and industry, to reach decision-makers and professionals in a specific industry.
Remarketing Ads
With our Remarketing Ads services we help you show ads to people who have previously interacted with your website or app. This includes targeting people who have shown interest in your products or services and increasing conversions and sales.
Shopping Ads
You can advertise your products on Google’s Search Engine Result Pages (SERPs) with our shopping ads services. We offer ad creation in various formats and targeting options, allowing you to reach users who are actively searching for products similar to what you have to offer.
YouTube Video Ads
Advertise on the world’s largest video-sharing site with our YouTube Video Ads services. We create engaging video ads in various formats, such as skippable ads, non-skippable ads, and bumper ads, banner ads to reach your target audience and increase your brand awareness.
Our PPC Case Studies
19%
Increase in Leads
24%
Reduction in Cost per Lead and 32% Increase in Conversions
6.4X
Increase in sales with Facebook direct response campaigns
278%
Increase in Brand Visibility and 78% Increase in Video Views
46%
Reduction in Cost per Lead and 82% Increase in Conversion Rate
Paid media tools we thrive on
Client Speak
Get
in Touch
Contact AdLift for a 360-degree marketing plan
What is PPC?
Pay-Per-Click or PPC, is a part of performance marketing and search engine marketing (SEM). It is a form of online advertising where advertisers have to pay a fee for each click on their ads. Used in search engine advertising, PPC allows businesses to display targeted ads on search engine results pages.
FAQs
Paid media is a form of digital marketing that includes sponsored content to promote a brand’s products or services. It is a part of marketing that required the purchase of ad space to promote a brand to a larger audience. Paid media is part of a brand’s strategy to increase traffic, sales, and conversions through clicks with the ultimate goal of increasing revenue
PPC or pay-per-click is a type of digital marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is clicked on. In addition to driving organic website visits, it is a method of buying visits to your website.
You honestly do not need to look any further than the page you are already on. But if you must know, these are the qualities a top paid media marketing agency in India should possess:
- Alignment to your goals : Primarily, you need to ensure that an agency’s inbound strategies align with yours and understands digital marketing holistically. By this we mean, marketing campaigns and ads should work in sync with content marketing efforts like blogging, email campaigns, content offers, and website strategies.
- Expertise : Its kind of obvious, we know. But we can’t emphasise enough the importance of a solid team of experts who have had experience in running successful campaigns. How do you find out? Ask for testimonials and case studies.
- Social Media Knowledge : With over 58.8% of the global population on social media, your agency better have in depth and updated knowledge on how to leverage social media for your brand.
- Transparency : You need to be kept in the loop every step of the way. Whether its ad spends or any other development pertaining to your account – honesty and transparency are bare minimum of what you should expect from your paid media marketing agency.
To be honest, paid media channels vary according to the category, marketing challenges and target group among other factors. Here’s an example for better clarity:
For B2C, with the end objective of getting maximum transactions, the best paid media channels would be Google Search, Shopping, Display, YouTube, Discovery, Facebook, Instagram where most of the users inclined towards making a purchase.
However, if the focus is on B2B and the end objective is to generate leads then the best paid media channels would be Google search, LinkedIn, Twitter, Affiliates etc. However, paid media channel selection will vary from brand to brand. An experienced performance marketing agency will be able to discern which channel is ideal for your as per the brand category and objective.
Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic. Through paid media, you're able to connect with audiences that might not have reached otherwise