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Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

Optimizing For Google AI Overviews: What Marketers Need To Know

By Prashant Puri

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

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November 19, 2024
DIGITAL MARKETING

The Best Competitor Analysis Tools for Smart Marketers

You know what they say, your competitors are your best teachers, especially if you know where to look. And in…

June 20, 2025 | Dhanya Chawla Read Article

What is PR in Marketing and Why Does it Matter?

Public relations isn't just about getting featured in the news anymore; it's about owning the narrative. In a world where…

June 20, 2025 | Dhanya Chawla Read Article

Best Time to Post on YouTube in 2025: What Data Say

Let’s be honest, YouTube might not be the wild west it once was, but timing still rules the algorithmic rodeo.…

May 29, 2025 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article