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Search Engine Optimization

February 21, 2015

[INFOGRAPHIC] Google Organic (SEO) Click Through Rate (CTR) Study – 2014

Here's our latest study on Organic (SEO) Click Through Rates on Google !

September 10, 2024

10 Digital Marketing Tips to Supercharge Your Clothing Brand

With so much competition in the market, clothing brands must leverage digital marketing to thrive in an increasingly competitive fashion industry. According to data, global e-commerce sales for fashion are...

June 1, 2023

10 Essential SEO Expert Skills You Need to Master

In the digital landscape of today, where competition is fierce, and websites are vying for the top spots on search engine result pages (SERPs), having a strong understanding of Search...

March 20, 2013

10 Key Performance Indicators for SEO

When thinking about marketing and optimizing your business online, it can sometimes be a difficult task deciding which metrics you should be monitoring and how often you should be reviewing...

June 21, 2023

10 Proven Strategies for Boosting Your YouTube Video Ranking

The digital marketing era has witnessed a significant rise in the utilization of video content for promotional purposes, with YouTube leading the way. With over 2 billion users, YouTube has...

February 17, 2023

10 Proven Tactics on How to Increase Domain Authority

As a website owner, increasing domain authority is crucial for gaining better search engine rankings, driving more traffic, and building a strong online presence. In this article, we'll share 10...

February 24, 2023

10 Tips to Improve your Local SEO

Local SEO is an essential element of any digital marketing strategy for small businesses. Local SEO strategy helps businesses target potential customers in a specific geographical area, thereby increasing their...

August 14, 2015

4 Trends in Digital Marketing – AdLift

A solid digital marketing strategy can do wonders for your business, drawing attention to your brand, increasing audience engagement, and ultimate leading to a higher conversion and sales rate. While...

April 4, 2023

5 Common SEO Mistakes to Avoid in Your Rich Snippet

As experts in SEO and copywriting, we understand the importance of rich snippets in improving the visibility of your website on Google search engine results pages (SERPs). Rich snippets provide...

August 7, 2015

5 Key On-Page Factors for SEO Beginners – AdLift

You’ve said it before: “this year I’ll get my site up to par so I can improve my search rankings and see an uptick in business.” But for some reason...

November 28, 2023

5 Real-Life Examples of Effective Calls to Action from Leading Brands

The world is changing rapidly and evolving into a huge online business landscape. Brands are competing against each other to attract a large audience and generate maximum sales. One thing...

June 19, 2023

7 Best Practices To Manage Errors in Google Search Console

When managing your website's search engine optimization (SEO), ensuring a smooth user experience is essential. One common issue that can negatively impact user experience and SEO is encountering 404 errors...

May 22, 2023

7 Domain Comparison Tools You Need to Know About

In the ever-evolving world of online business, selecting the right domain name is crucial for establishing a strong online presence. Whether you are beginning a new website or want to...

September 2, 2024

7 E-commerce SEO Strategies to Futureproof Your Online Store

With new online businesses surfacing daily, the digital shopping experience is becoming increasingly convenient and accessible. Shoppers now have a whole world of options at their fingertips. This convenience has...

May 19, 2023

7 Signs Your Google Search Console Account Has Been Hacked

In today's digital landscape, where online security is of utmost importance, it is crucial to ensure the protection of your GSC account and avoid any potential Google search console security...

May 11, 2023

7 Strategies to Improve Your SaaS Content Strategy

The SaaS content industry has experienced tremendous growth in recent years, with more businesses leveraging cloud-based solutions to streamline their operations. As a result, competition has become more intense, making...

March 16, 2023

8 On-Page SEO Factors You Need to Implement Today

As a website owner or digital marketer, you must be familiar with the importance of Search Engine Optimization (SEO) for your online presence. There are many factors that influence search...

May 22, 2023

8 Ways AI is Revolutionizing Our Daily Lives

Artificial Intelligence (AI) is rapidly reshaping our daily lives, transforming how we work, communicate, and interact with technology. From personalized experiences and improved efficiency to innovative breakthroughs, AI significantly impacts...

June 1, 2023

A Beginner’s Guide to Semantic Search

Semantic SEO has revolutionized the understanding and interpretation of user queries, completely reshaping the search engine landscape.In this extensive manual, we embark on a journey through the realm of semantic...

May 24, 2023

A Beginner’s Guide to Understanding Bounce Rate in GA4

In the digital world, where websites play a crucial role in attracting and engaging users, understanding website analytics is vital for success. One of the key metrics to monitor is...

May 10, 2023

A Comprehensive Guide to Popular Search Engines in the USA

It is no overstatement to say that search browsers have revolutionized how we access information. With a click of a button, we can instantly find answers to our questions and...

June 12, 2023

A Guide to Common HTTP Status Codes and Their Meanings

You may face various error messages or status codes while visiting different websites when browsing the internet. These response codes, communicated by the Hypertext Transfer Protocol (HTTP), provide valuable information...

November 7, 2023

A Guide to Writing Press Releases: Sharing Your Story with the World

In this new digital world, people no longer rely on the daily paper for updates. Instead, they quickly browse headlines on platforms like Twitter, Facebook, and various other social media...

January 25, 2014

A List of our Top Internet Marketing Conferences

So many conferences, so little time. There are numerous conferences within the search marketing world that may be worth your while, but time is of the essence. With conferences to...

May 26, 2023

A Look At Various SEO Trackers And Their Benefits

In today's digital landscape, having a strong online presence is crucial for businesses. One of the significant factors in achieving online success is implementing effective SEO Trackers. This plays a...

May 10, 2023

A Step-by-Step Guide to Google SERP Analysis

As the owner of a website or an online business, one of the most important things you can do is learn how to do SERP analysis to understand where your...

May 30, 2023

Achieving SEO Mastery with ChatGPT Prompts: Tips and Tricks

In today's digital age, search engine optimization (SEO) plays a pivotal role in boosting a website's visibility and attracting organic traffic. To outshine competitors, SEO professionals are always on the...

June 23, 2015

AdLIft Goes to IRCE

For a few days each June, the emerging and major players across the eCommerce market converge upon McCormick Plaza in downtown Chicago for a few days to attend workshops, share...

August 29, 2024

B2B SEO Strategy: The Key to Boost Your Business

In today's hyper-connected digital space, search engine optimization (SEO) has become an absolute necessity for B2B companies. The reality is simple: the majority of online experiences—around 68%—begin with a search...

May 23, 2013

Been hit with a Penguin Penalty? Clean up those backlinks!

Has your site been hit with a penalty from Google as a result of the notorious Penguin Updates? If so, you have probably spent a lot of time analyzing your...

December 23, 2021

Best Ways to Use Long-Tail Keywords

User experience has never been more significant than today. In the year 2021, Google's focus on intent and user experience made the use of long-tail keywords in content crucial. A...

November 9, 2023

Bidding Adieu to Google’s Page Experience Report

Google has made significant changes to the Page Experience Overview Report within Google Search Console, reflecting the evolving landscape of page experience evaluation. This redesign signals a shift toward a...

February 22, 2023

Boost SEO and Resolve Website Errors with Google Search Console

Google Search Console is a powerful tool that enables website owners and SEO professionals to monitor and improve their website's performance in Google search results. It is a well-known fact...

July 2, 2024

Boost Your Website Traffic with Voice Search Optimization

What is Voice Search Optimization and How is it Beneficial Many decades ago, it would have been unbelievable to think about how we can speak into our phones, laptops, TVs,...

March 29, 2023

Breaking Down Page Authority: The Anatomy of a High-Ranking Webpage

In today's digital world, having a strong online presence is essential for businesses to succeed. Search engine optimization (SEO) plays a crucial role in this by improving the visibility of...

August 24, 2023

Budgeting for SEO: Understanding the Factors that Influence Costs

Have you ever wondered how to budget effectively for SEO and get the most out of your online presence? Budgeting SEO services can be a tricky task. However, once you...

May 25, 2023

Busting Popular Myths and Misunderstandings About Link-Building

In the ever-evolving world of SEO, link-building has long been a hot topic and an essential component of any successful digital marketing strategy. However, it is often surrounded by various...

September 23, 2015

Come See Us at Pubcon and Shop.Org – AdLift

As the month of September rolls on here in the Bay Area, our SEO agency is looking forward to two major conferences that have been circled on the calendar for months: Pubcon...

May 28, 2013

Competitive Analysis – How are your SERP Competitors Performing?

Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The first and possibly most important step is to decide on...

July 14, 2015

Content Marketing and Its Influence On SEO

In a recent conversation with Search Engine Daily, AdLift co-founder and CEO, Prashant Puri discussed content marketing and its influence on SEO and SERP rankings. Check out what he had to...

September 4, 2024

Content Marketing Lead Generation: Strategies that Work

Did you know that 90% of marketers now include content in their marketing strategies? Content creation is the new mantra to digital success, but it’s not easy to master. If...

March 18, 2013

Convergence of Content, SEO and Social – AdTech 2013

Last month we presented a session on the convergence of Content, SEO and Social at AdTech New Delhi. Here's the presentation along with some of the session pics with Tommy Griffith - SEO...

September 20, 2023

Crafting an Informative FAQ Section: A Step-by-Step Guide

If you own a business website, you must have encountered similar or repetitive product or service-related questions from your customers or users worldwide. Have you ever realized that you can...

September 14, 2023

Crafting an Informative FAQ Section: A Step-by-Step Guide

If you own a business website, you must have encountered similar or repetitive product or service-related questions from your customers or users worldwide. Have you ever realized that you can...

October 11, 2011

Creating the Best URL structure for Website Navigation

The first step after nailing down the concept of your website is to finalize the URL structure. The URL, which stands for Uniform Resource Locator, is the address of a...

April 10, 2023

DA and PA in Link Building: A Guide for Marketers

When it comes to link building, one of the most important metrics that marketers need to pay attention to are Domain Authority (DA) and Page Authority (PA). These metrics help...

June 6, 2023

Data-Driven SEO: Leveraging Log File Analysis for Maximum Impact

In the ever-evolving world of search engine optimization (SEO), staying ahead of the competition is crucial for online success. Traditional SEO techniques like keyword optimization and link building are still...

May 12, 2023

Demystifying Google Discover: What You Must Know to Get Ahead

As an entrepreneur or marketer, one is constantly in pursuit of gaining a competitive edge. In this era of digital technology, this pursuit requires an in-depth understanding of search engine...

May 10, 2023

Discover the Perfect SEO Analysis Report Formula for Clients

It is imperative to comprehend the significance of SEO reports before delving into the process of creating them. These reports offer valuable insights into the strengths and weaknesses of your...

June 2, 2023

Discovering the Business Benefits of SEO: Why It Shouldn’t Be Ignored

In the current cutthroat digital landscape, businesses are striving for an advantage and improved online visibility. The business benefits of SEO emerge as a potent strategy to elevate company success...

April 5, 2023

Diversifying Your Backlink Portfolio for Effective SEO Strategy

When it comes to effective SEO strategy, having a diverse and high-quality backlink portfolio is crucial. Backlinks are one of the key factors that search engines like Google use to...

May 25, 2023

Enhance Your WordPress Website with Advanced Technical SEO Techniques

Enhancing your website with advanced WordPress technical SEO techniques can help improve its visibility in search engine results and attract more organic traffic. Here are some tips for implementing advanced...

May 12, 2023

Enter the New Era of Search with Google’s Latest Update

How many times have you logged into Google, looking for headphone recommendations, advice on places to eat in the city, or information about the benefits of a keto diet, only...

September 4, 2024

Everything You Need to Know about SEO Statistics: Ultimate Guide to Data and Facts

Everything You Need to Know about SEO Statistics: Ultimate Guide to Data and Facts Search Engine Optimization (SEO) stands as a crucial element for any successful online presence. SEO involves...

March 26, 2013

FOUND Conference Heads To Silicon Valley on April 2

After kicking off the new conference series last month in New York City, the FOUND conference, a production of Ginzamarkets, Inc. is making its way to the offices of 500 Startups in...

May 17, 2023

From HTTP to HTTPS: A Smooth and Secure Transition

In the digital age, online data security is a paramount concern. As we navigate the vast landscape of the internet, the protocols governing our online exchanges play a vital role...

May 26, 2023

From Image to Insight: Uncovering Google’s ‘About this Image’ Feature

In the vast ocean of information – Internet- visual content, especially images, has always been integral for capturing attention and conveying messages. With the ever-expanding pool of visual content, understanding...

March 29, 2023

From Research to Execution: How to Create a Holistic SEO Strategy Using Tools

Search engine optimization (SEO) is an essential aspect of any successful online marketing strategy. While SEO involves a range of techniques and tactics, developing a holistic SEO strategy is critical...

September 4, 2024

From Traffic to Website Leads: Maximize Your Conversion Rate

In the digital age, turning website traffic into leads is a fundamental challenge that every business faces. Research highlights the significance of this process: companies that excel in lead nurturing...

July 23, 2024

Future-Proof Your Website: Top SEO Developments for 2024

 According to research, SEO drives 1000%+ more traffic than social media marketing tactics. If more than 50% of traffic is directed via SEO, it should be considered as the primary...

September 11, 2023

Gary Illyes: Deciphering GSC Anomalies with Filtered Data vs. Overall Data Discrepancy

In the vast landscape of digital marketing, Google Search Console has become a critical tool for website owners and marketers alike. It provides invaluable insights into a website's performance in...

August 22, 2024

Generative Engine Optimization Explained: What you Need to Know

Innovation is not just welcome but is essential when it comes to digital marketing. According to data, the global AI market is valued at over $196 billion and growing rapidly....

June 6, 2023

Geofencing Marketing Explained: How Location-Based Advertising Works

In the age of mobile technology and personalized marketing, businesses are constantly seeking innovative ways to reach and engage their target audience. Geofencing marketing has emerged as a powerful strategy...

May 1, 2023

Google 101: Understanding Page Experience in Google Search Results

Recently, Google updated its documented ranking systems page. Specifically, the search engine giant removed four ranking systems from the list. In doing so, Google eliminated three ranking systems and excluded...

August 24, 2023

Google August 2023 Broad Core Update

Google has announced the rollout of its August 2023 broad core update, which may take up to two weeks to complete. What is the August 2023 Broad Core Algorithm Update?...

June 20, 2024

Google Documentation Leaks: Links Still Matter and Insights into How Search Works

"9 Key Takeaways From Google Document Leaks" On March 13, thousands of documents that seem to be from Google’s internal Content API Warehouse appeared on Github. They were released by...

November 28, 2023

Google Maps SEO for Restaurants: Attracting Local Foodies

It was a long time ago when we went out to eat at a restaurant without any prior knowledge of the cuisine, taste, or quality. Thanks to the growing prevalence...

November 3, 2023

Google November 2023 Core Update

In a recent development, Google has launched its core update for November 2023. This marks the tech giant's second significant revision of its search algorithm within a two-month span. Digital...

April 20, 2023

Google Search April’23 Updates

Google has introduced new updates for Google Search. In this article, we will go over all the latest updates that the search engine has made, including the bulk data export,...

November 16, 2023

Google Search Revolutionized for Educational Videos

In a recent update, Google announced that it will boost the search experience for educational videos through a new structured data markup. Publishers can now add schema.org metadata to their...

August 31, 2023

Google Update! Deploy a Google Tag within Tag Manager

We know that reading the term ‘Google Update’ can lead to some serious levels of anxiety, especially at the rate at which Google has been rolling them out!  But fear...

August 16, 2024

Google’s August 2024 Core Update: What You Need to Know

Google's August 2024 core update marks a significant step in the ongoing evolution of its search algorithms. With the goal of refining search results, this update continues Google's mission to...

February 17, 2023

Here Are 6 Rich Snippet Tools You Must Know About

As the digital realm continues to progress, search engines are constantly evolving to become more intelligent and intuitive in their search results. To cater to this, rich snippets have emerged...

December 8, 2021

How Do Meta Descriptions Improve CTR?

‘Meta descriptions are no longer important. They are a thing of the past.’ If some industry experts have forced you to believe in the statement above, this guide is going...

June 7, 2023

How Google Ads Automation Can Save Your Money and Time?

Are you looking to make your Google Ads campaigns more efficient? Do you want to save time and money while maximising your return on investment (ROI)? Look no further than...

February 22, 2023

How Google Trends Can Help You Make Smarter Business Decisions

As an entrepreneur, your constant pursuit is to make astute decisions that can drive the expansion of your business. An avenue to achieve this goal is to leverage Google Trends,...

May 12, 2023

How Newsletters Can Supercharge Your Marketing Efforts?

In the current cutthroat corporate landscape, it is progressively arduous to captivate and retain patrons. Consequently, enterprises must include efficacious advertising approaches to outpace the competition. Despite the plethora of...

March 29, 2013

How Rich Snippets can add Value to your Site

Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the...

October 23, 2013

How Social Signals Can Directly Affect Search Rankings

As search marketers we are often asked to reveal our "secret sauce" or industry secrets. Sometimes, clients may want definite answers to questions that aren’t so black and white. If...

June 19, 2023

How to Create an Effective Google Data Studio Report in 5 Easy Steps

Prepare yourself for a mind-boggling journey into the realm of data visualisation and analysis with the game-changing Google Data Studio Reports. Whether you're a data analyst, a marketer, or a...

June 19, 2023

How to Create SEO-Friendly Product Descriptions for Your Online Store

In today's competitive online marketplace, having compelling product descriptions is crucial to attract customers and improve your online store's visibility. Writing SEO-friendly product descriptions not only helps your website rank...

June 6, 2023

How to Create Stunning Images With Artificial Intelligence

In today's digital age, AI-powered images hold the key to captivating online users. Whether you're a business owner, content creator, or an individual aiming to elevate your personal brand, harnessing...

May 15, 2023

How to Detect Click Fraud and Prevent It?

Whether it is orchestrated by competitors, bots, or individuals with malicious intent, click fraud can be elusive to detect due to the sophisticated techniques employed by fraudsters. This article will...

February 8, 2014

How To Handle Pagination

What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce site with a section of dresses, the dresses you display...

August 26, 2015

How to Measure SEO Success

SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and companies don’t believe in SEO, rather, they can’t decide if...

July 17, 2023

How to Perform Keyword Research?

If you're a content creator or an SEO enthusiast, then you know better than anyone, the importance of finding the right keywords. They're like treasure maps, leading you to the...

May 11, 2023

How to Use ‘People Also Ask’ to Improve Your User Experience

In this ever-expanding digital age, prioritizing user experience is crucial for businesses. To enhance user experience, leveraging Google's "People Also Ask" feature is an optimal approach. When attempting to improve...

May 31, 2023

How to Use ChatGPT To Do Effective Keyword Research?

In the digital age, effective keyword research is vital for online businesses and content strategies. By uncovering the search terms people use to find information, products, or services, you can...

March 9, 2023

How to Use Keywords for YouTube SEO: Tips and Tricks

YouTube is a widely used platform for sharing videos, with millions of users uploading and viewing content every day. However, due to its popularity, it can be challenging to get...

April 11, 2023

How to Use Schema Markup to Enhance Your E-commerce SEO Strategy

As an e-commerce business owner, you know that SEO is crucial to the success of your online store. You've probably already implemented various SEO tactics, such as keyword research, content...

May 11, 2023

How To Write Like a Pro With Free Blog Outline Generators

Blogging has become essential for businesses and individuals looking to build a brand or share their ideas with a global audience. But for many, the process of actually writing a...

May 31, 2023

How Visual Search is Transforming the Way We Search for Data

In today's digital age, the way we search for information and data has evolved significantly. With the rise of visual search on Google, the process of finding relevant content has...

February 28, 2023

Impact of Google Web Page Speed on User Experience

As technology continues to advance, so does the demand for faster and more efficient website performance. A website’s loading speed has become essential to determining user experience. The faster a...

May 19, 2023

Importance of Amazon SEO Optimization and How to Do It Right

In the highly competitive world of online retail, standing out from the crowd is crucial to success. With millions of products available on Amazon, optimizing your product listings for search...

February 12, 2014

Interview With Blue Jeans Network

We have been working with Blue Jeans Network for just over six months now, and we decided to ask them a series of questions about their business model and marketing...

February 28, 2014

Is Your SEO Working?

How do you know if your SEO is paying dividends? There are several metrics and reports you can pull, but a very straight-forward and transparent aspect to analyze would be...

March 29, 2023

Keyword Mapping: Organizing Your Content Strategy for Maximum Impact

As a leading provider of SEO and copywriting services, we understand the importance of effective keyword mapping in developing a comprehensive content strategy that can outrank other websites in Google...

March 22, 2013

Laying the Groundwork: The Keys to Keyword Research

Keyword research may not be the most exciting or sexiest part of an SEO strategy, but you also can’t build an effective SEO strategy without it. Detailed and in-depth keyword...

May 11, 2023

Lights, Camera, Conversion! How to Use Video Marketing to Boost Sales

If you're aiming to increase your sales, utilizing video marketing can be a viable option. It involves using videos to advertise and promote your products or services, and it has...

September 14, 2023

Local Business Schema Markup: Elevate Your Brand With The Magic

In the vast online landscape, where businesses aim to outshine competitors, an essential, often overlooked tool can significantly enhance your brand's visibility and credibility.  This tool, known as Local Business...