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Content Marketing

April 4, 2023

10 Must-Have Tools for Your Content Marketing Arsenal

Content marketing, an integral cog in the machine that is successful digital marketing, cannot be accomplished without the aid of essential tools. Creating top-notch and engrossing content is just the...

February 21, 2023

10 steps to create a social media content plan

Crafting a social media content plan is crucial for establishing a strong online presence. It helps you develop a clear strategy for your brand's social media channels, ensuring that your...

May 15, 2023

15 Effective Digital Marketing Strategies for Fashion Brands

Fashion brands in today's digital landscape face fierce competition and the need to stand out among their competitors. Implementing effective fashion digital marketing strategies for fashion brands is crucial to...

April 11, 2016

4 Tips to Write Kick-Ass Content

You open the word doc thinking you have a lot of ideas to pen down and then the moment you start typing, your mind goes numb! Oops! That’s painful, isn’t...

October 3, 2018

5 Content Marketing Examples You Will Be Dazzled By

Getting customer attention has never been so difficult. As customers have increased options to choose from, today, brands cannot force them to see something that doesn’t interest them. If the...

October 3, 2018

5 Emerging Content Marketing Trends You Should be Following This Year

Investments in content marketing by various enterprises are increasing at an exponential rate. Stats from the Content Marketing Institute and marketing reports suggest that more than 60 per cent of...

April 21, 2016

5 Signs You Are A Highly Creative Being

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It...

February 28, 2019

6 Influential Social Media Hashtag Movements Across the World

Who would have thought that the humble pound sign (yes, that’s what it was called!) would one day transform the way we use social media? Today, a #hashtag is something...

May 11, 2023

7 Strategies to Improve Your SaaS Content Strategy

The SaaS content industry has experienced tremendous growth in recent years, with more businesses leveraging cloud-based solutions to streamline their operations. As a result, competition has become more intense, making...

November 29, 2018

8 Benefits of Outsourcing Your Digital Marketing

When you're running a private company, time is a valuable product, and marketing your brand can take up a lot of your time. However, that certainly doesn’t mean you should...

November 20, 2018

8 Important KPIs to Monitor and Measure Your Content Marketing Efforts

Your job as a content marketer doesn't end after producing a carefully thought out content piece and distributing it to the audience through different channels. In fact, the most essential...

November 7, 2023

A Guide to Writing Press Releases: Sharing Your Story with the World

In this new digital world, people no longer rely on the daily paper for updates. Instead, they quickly browse headlines on platforms like Twitter, Facebook, and various other social media...

February 10, 2022

Banner Advertising Made Simple – What You Need to Know

Imagine cruising on a highway and driving past a huge banner with a catchy caption and attractive pictures. You may or may not remember it forever, but that one banner...

April 21, 2016

Content Marketing – Keys To Successful CM:

  Content marketing is a strategic & planned marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined target audience to create...

August 21, 2017

Content Marketing: Water Only What Waters You Back!

The heart of any business lies in marketing. It is the core function that helps in reaching out to the target audience. Having said that, for a brand to market...

February 21, 2023

Crafting Compelling Content for Audience Engagement

In the constantly evolving world of digital marketing, creating exceptional content that captivates the intended audience remains one of the most crucial aspects of any online campaign. Well-crafted, captivating content...

April 1, 2024

Create Content that Connects: Target the Most Searched Topics on YouTube

In 2023, YouTube was the most searched thing on Google. It drove around 2.1 billion traffic every month! Now imagine how influential and crucial this platform is. If you rank...

March 3, 2023

Creating Blog Posts That Convert: A Guide for Marketer

Blog content marketing has become a popular way for marketers to reach out to their audience and promote their brands. With millions of blogs out there on the internet, it...

February 20, 2023

Find Out Which Type Of Content Marketing is Best for Your Brand

We all know that the digital world is one noisy space. With so many businesses vying for the audience’s attention, you need a strong marketing strategy to be able to...

February 22, 2019

Five Practices for Creating Highly Engaging Content

It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing strategy grew exponentially over the years. The extent of its...

October 4, 2018

Four Key Factors To Developing Content Marketing Strategy

“As advancement increases, so do the scope to use it in the business and companies,” – is a statement that is true for time immemorial. Having clear and concise strategies...

August 21, 2023

From Clicks to Cash: Driving High ROI with Digital Marketing

So, you know how everything's all fast-paced and connected nowadays? Well, that's where a digital marketing agency swoops in changing how businesses chat with their peeps and make that sweet...

March 3, 2024

From Followers to Fans: Harnessing the Power of UGC to Build a Thriving Brand Community and Boost Your Google Ranking

Imagine a world where marketing messages resonate deeply, where trust reigns supreme, and where consumers actively participate in brand storytelling. This world is no longer a distant dream, thanks to...

August 26, 2022

Google’s ‘Helpful Content’ Algorithm: All you need to know

Today, we are living in the age of self-sufficiency. The onset of digitization has made the world smaller; people can learn about new things from anywhere in this world by...

October 1, 2018

Grow Your Website Traffic with Infographics

What are Infographics? Today infographics have become one of the most effective marketing tools to boost audience engagement. A human brain can grasp visual content 60,000 times quicker than text...

April 11, 2023

How Content Marketing Can Help You Stand Out in a Crowded Market

Content marketing has emerged as a crucial tool for businesses striving to distinguish themselves in today's highly competitive marketplace. The ubiquitous nature of the internet has enabled businesses to broaden...

March 6, 2023

How Content Writing Tools Can Help Improve Your Writing Process

If you are a content writer, we are sure you know how tedious and time-consuming the entire writing process can be. There would be times when you might find yourself...

September 1, 2017

How Not To Work on the Weekends?

Working in a fast-growing digital marketing company, I have multiple colleagues who are working their arses off in the company. Many of these people end up working on either weekend...

May 15, 2023

How to Detect Click Fraud and Prevent It?

Whether it is orchestrated by competitors, bots, or individuals with malicious intent, click fraud can be elusive to detect due to the sophisticated techniques employed by fraudsters. This article will...

June 30, 2016

How to make Email Marketing, Social Media and Content Marketing Work Together

Being a small business owner you may be aware of certain types of internet marketing things but you may not be aware of how various internet marketing tactics performs best...

September 21, 2018

How to Perfectly Optimize Your Content for SEO

Google has confirmed that 'content' is among its top three ranking factors, but what really makes good content from an SEO perspective? Effective content marketing is one of the strong...

May 11, 2023

How to Use ‘People Also Ask’ to Improve Your User Experience

In this ever-expanding digital age, prioritizing user experience is crucial for businesses. To enhance user experience, leveraging Google's "People Also Ask" feature is an optimal approach. When attempting to improve...

June 13, 2023

How to Use AI to Improve Your Content Marketing ROI

In today's digital landscape, content marketing plays a pivotal role in attracting and engaging audiences. However, with the ever-increasing competition for attention, marketers are constantly seeking ways to enhance their...

October 4, 2018

How to Use Content to Win at Online Reputation Management

It takes only a few hours for a bad customer experience to become famous online (go viral) and affect a brand’s image. What’s awful? The brand being ignorant or clueless...

May 11, 2023

How To Write Like a Pro With Free Blog Outline Generators

Blogging has become essential for businesses and individuals looking to build a brand or share their ideas with a global audience. But for many, the process of actually writing a...

August 30, 2017

If Content is King, Writers are Warriors!

  “If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” - Lemony Snicket Some of the key players in the world today like YouTube, Google, Facebook,...

March 24, 2023

Incorporating Video into Your Content Marketing Campaign

In today's fast-paced digital world, it's important to stay ahead of the curve when it comes to content marketing. One of the best ways to do that is by incorporating...

August 10, 2016

Influencer Marketing in The Digital Age

First things first, what is Influencer Marketing? Marketing that focuses on using influencers to deliver a brand’s message to the audience. It simply means convincing influencers, bloggers or even celebs...

September 1, 2017

Insurance in India and Gaps in Insurance Promotion

“Insurance should be perceived not only as a protection mechanism but more importantly as a partnership that allows individuals and businesses to spread their wings and go where they might...

January 26, 2022

Is Content a Google Ranking Factor?

Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered what unique and SEO-optimized content means to our beloved search...

October 15, 2018

Know How Content Marketing Benefits Small Businesses

A successful marketing campaign is the aim of any business that wants to expand and form a solid customer base. Without an effective marketing campaign, there is no chance of...

October 4, 2018

List of Content Marketing Tools Every Marketer Needs to Know

According to CM Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience —...

September 17, 2018

Make Sure Your Website is Mobile-Friendly

According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. As per Marketing Land report, it has...

February 28, 2023

Maximizing Content Marketing ROI: Strategies for Success

As businesses continue to expand their online presence, content marketing has become an essential tool for driving traffic, building brand awareness, and generating leads. However, simply creating content is not...

October 1, 2018

Native Advertising Vs. Content Marketing – What You Need to Know?

The digital marketing community has been buzzing with a dilemma on Native Advertising and Content Marketing. Though both of them share some similarities, they are poles apart in practicality. In...

May 15, 2023

Reasons Why You Need a Duplicate Content Checker Tool

With the internet constantly growing, more and more content is published daily. It is becoming increasingly important for website owners, bloggers, and content creators to ensure their content is unique...

November 3, 2018

Role of Content in Digital Marketing

Today, the internet is an integrated part of everyone’s life. It is essentially a medium of mass media. Frankly, there is hardly anything that cannot leverage the reach of the...

March 7, 2023

The Power of Words: How SEO Content Writing Can Transform Your Business

A cogent and commanding online presence is indispensable for businesses that aspire to flourish in today's digital age. And one of the most pivotal factors in attaining online triumph is...

February 8, 2023

Top AI Tools Shaping the Future of Content

Once upon a time, Artificial Intelligence was something we’d often see in sci-fi movies and TV shows. The concept of AI itself was a little mysterious and had most of...

October 16, 2018

Understanding Google Algorithms

What are Google Algorithms? With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard about. But before talking about Google Algorithm, let’s talk in...

August 23, 2023

What is High Authority/Quality Content Marketing?

In today's competitive marketing landscape, businesses are continually making substantial investments in high quality content marketing strategies. With the phrase 'high quality content marketing' being tossed around at least 20...

May 5, 2016

Why Content Marketing For A Startup Will Make You Question Native Advertising

Unlike traditional marketing channels, content marketing isn’t just about bringing more eyeball and has more meaning to it than what is usually talked about. For starters, native ads cost much...

February 28, 2023

Why Grammarly Is a Must-Have Tool for Professional Writers

As writers of a professional calibre, we comprehend the gravity of accurately and effectively convey our message. Our written material serves as a reflection of our credibility and professionalism. The...

November 3, 2018

Why Quality Content Matters?

It Is Quality Rather Than Quantity That Matters. – Lucius Annaeus Seneca The advent of the internet has changed how businesses market their products to the target customer. The competitive...

March 12, 2024

Write Right: How Pillar Content Pages Can Revolutionize Your Content Marketing

Content marketing is an important part of digital marketing. However, the way we approach it has changed over time. Nowadays, we need a more strategic and cohesive approach to content...

March 6, 2023

Your One Pit Stop to Understanding Influencer Marketing on Instagram

Have you grown tired of aimlessly scrolling through your Instagram feed, only to be bombarded by sponsored posts? Have you ever wondered why your favorite celebrities and influencers are promoting...

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