Our Blog

December 8, 2021

How Do Meta Descriptions Improve CTR?

‘Meta descriptions are no longer important. They are a thing of the past.’ If some industry experts have forced you to believe in the statement above, this guide is going...

December 6, 2021

6 Reasons Why SEO Has High Significance for Your Business

For any online business that aspires to thrive, the importance of SEO cannot be undermined. SEO or Search Engine Optimization is a process that improves the visibility of your website....

December 2, 2021

Schema Markup – The What, How and Why of It

SEO witnesses new evolutions every day. One of the latest evolutions is the schema markup. It is among the most powerful yet underutilized forms of SEO. It may be a...

December 1, 2021

A Detailed Guide on SEO Audit

When did you last check how your site was working? If you’ve never done an SEO audit for your website, or it’s been a while since you last did, or...

November 5, 2020

How to Navigate the Pandemic Marketing Labyrinth and Drive Sales/Leads This Festive Season

AdLift successfully held the second edition of its Drive Digital Webinar Series, with an action-packed agenda. A panel of marketing experts from across industries shared their views on industry best...

September 11, 2020

Growth Hacking SEO + Digital Marketing with AdLift

Deepak Shukla: Good afternoon everybody. You hopefully know who I am right now, Deepak, Deepak, and I've got the wonderful Prashant on my side with me today. So, welcome everybody....

February 28, 2019

6 Influential Hashtag Movements Across the World

When Chris Messina first used the hashtag back in 2007, little did he imagine the significance and power that a mere sign will acquire in the years to come. For...

February 22, 2019

Five Practices for Creating Highly Engaging Content

It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing strategy grew exponentially over the years. The extent of its...

December 17, 2018

What is the Role of Breadcrumbs in SEO?

Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work...

November 29, 2018

8 Benefits of Outsourcing Your Digital Marketing

When you're running a private company, time is a valuable product, and marketing your brand can take up a lot of your time. However, that certainly doesn’t mean you should...

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