Data-Driven SEO and Content Strategies to Reduce Customer Acquisition Costs

Arron Goodin, Managing Director, AdLift Inc, will be talking at the Digital Summit, Denver on June 27th, 2023.

With digital marketing spends soaring along with the ever-increasing cost per customer acquisition, there’s now a bigger need than ever to reduce costs per acquisition. On average, a brand can reduce their acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will explain tactics that you can focus on to implement a robust, data driven content and SEO strategy that drives ROI.

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After this session, you’ll be able to:

  • Reduce your overall customer acquisition costs with a data-driven SEO and content strategy.
  • Synergize your efforts between SEO and Paid Search
  • Leverage consumer behavior to model your content marketing strategy, and make data-based decisions.
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