Sri Chaitanya
Project overview:
As Sri Chaitanya’s Paid Media Marketing Agency, our campaign for the institute got 69+ Million Impressions.
Sri Chaitanya Educational Institutes was established over 37 years ago with the objective of providing affordable and accessible education to every student in India. There are 321 state board-affiliated junior colleges and 322 K-10 Sri Chaitanya Techno Schools in Andhra Pradesh and Telangana. In addition, they have established 107 CBSE-affiliated Chaitanya schools in other states of India.
Our Paid Media Campaign for Sri Chaitanya got 69 Mn Impressions: https://youtu.be/DFzc_HIbdJo?si=xt1msg6_J2wySUq
AdLift Services Offered
Paid Media Marketing
The Results
69+ Million
Impressions
34+Mn from Google Ads
Impressions
21+ Mn from Facebook/Instagram
Impressions
16+ Mn from Programmatic and other ad networks
Impressions
AdLift Approach
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Creating the Right Media-Mix for High Share of Voice (SOV)AdLift's primary goal was to ensure Sri Chaitanya Institutes had a dominant presence across digital platforms. To achieve this, we crafted a strategic media mix tailored to maximize the Share of Voice (SOV) on Google, social media channels, and various third-party networks. This approach ensured that the institute's messaging reached a broad and relevant audience, standing out among competitors and capturing significant attention.
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Leveraging Publishers with High Reach and Demographic FiltersWe collaborated with publishers known for their extensive reach and influence to effectively target the right audience. By incorporating demographic filters, we could fine-tune our campaigns to resonate with specific audience segments. This precision targeting allowed us to connect with potential students and their families who would most likely benefit from Sri Chaitanya's educational offerings.
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Maximizing Ad Recall with Vernacular ContentRecognizing the importance of cultural relevance, we developed ad content in various regional languages. This vernacular approach made the ads more relatable and significantly enhanced ad recall. By speaking the language of our audience, we ensured that the messaging was both impactful and memorable, fostering a deeper connection with potential students across different regions.
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Acquiring a High-Affinity AudienceOur targeted efforts were designed to attract a high-affinity audience—individuals who were not only interested in educational opportunities but were also a good fit for Sri Chaitanya's programs. Through careful audience analysis and strategic placement, we successfully engaged users who demonstrated a strong likelihood of enrolling, optimizing our campaigns' efficiency and effectiveness.
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Phase-wise promotion for Sustained EngagementTo maintain momentum and continually engage our audience, we implemented a phase-wise promotional strategy. This approach allowed us to adapt and refine our tactics at each stage, ensuring that our campaigns remained fresh and relevant. By rolling out promotions in stages, we kept the audience engaged over time, driving sustained interest and interaction with Sri Chaitanya's offerings.
