Project Overview
Max Life Insurance Company Limited is an Indian life insurance company headquartered in New Delhi and India's largest non-bank private-sector life insurer. Over a five-year period, AdLift employed a comprehensive SEO and Content Marketing strategy to enhance Max Life's organic visibility and market share significantly. Despite its market leadership, Max Life Insurance faced challenges in the digital landscape. Competition was fierce, and potential customers were bombarded with insurance options online. Max Life Insurance needed a strategy to stand out and attract qualified leads organically without relying solely on paid advertising. Enter AdLift.
AdLift Services Used
Our Results
Increase in
keywords ranking in
Top 10
Increase in
Non-Brand Clicks
Increase in
Non-Brand Impressions
Increase in
keywords ranking in
Top 3
The AdLift Solution
AdLift's strategy optimized Max Life Insurance’s online presence from multiple angles:
Technical SEO:
A critical first step involved consolidating multiple Max Life Insurance domains that were competing for the same keywords. This streamlined approach ensured that their website's content and authority were combined, strengthening their overall ranking potential.
Leveraging Enterprise Content Marketing
We understood the power of high-quality content to attract and engage potential customers. Through our proprietary ,ContentLift" Platform, we implemented an "enterprise content marketing" strategy, creating informative and valuable content that addressed the specific needs and questions of Max Life's target audience. This content provided valuable information and strategically incorporated relevant keywords, improving Max Life's organic search ranking.
On-Page Content Creation
AdLift created optimized on-page content for Max Life's website, which included on-site blog creation on topical keywords to generate traffic, implementing CTAs on blog pages to increase leads, and on-site blog UI & UX implementation to enhance user experience. By strategically incorporating relevant keywords within the on-page content, AdLift further boosted Max Life's ranking potential in search engine results. Several keywords like ‘term insurance plan’, ‘insurance types’, and ‘best investment plan’, amongst others, have consistently ranked in the number 1 position!
Client Testimonial
Vaibhav Kumar
Vice President & Head
eCommerce & Digital Marketing, Max Life Insurance
SEO and content marketing are not a performance matrix but pride at Max Life Insurance. We put a lot of effort into keeping ourselves on top. With a partner like AdLift who helped us immensely in both strategic thinking as well as execution support.
Awards won for
Max Life Insurance
Afaqs! Marketers' Excellence Awards 2022 Best SEO/SEM Campaign - Max Life Insurance (GOLD)
afaqs! Digies Digital Awards 2021- Best SEO/SEM Campaign - Max Life Insurance (Silver)
Afaqs Digies 2020- Best SEO/SEM Campaign - Max Life Insurance by AdLift (Silver)
Afaqs Digies 2020 Best SEO/Search Campaign for Max Life Insurance by AdLift (Bronze)
Adgully DIGIXX 2020 Search / Display Marketing – Silver, Content Marketing - Max life Insurance – Bronze
Adgully DIGIXX 2020 Search / Display Marketing – Silver, Content Marketing - Max life Insurance – Bronze
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