Andamen x AdLift

We Achieved a 222% Revenue Increase in Social Ads for Andamen

Case Study -Case Study- Case Study -

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Project Overview

Andamen, a luxe homegrown menswear brand known for its premium quality and intricate craftsmanship, partnered with AdLift to elevate its e-commerce performance. With a focus on increasing overall revenue and encouraging repeat purchases, AdLift implemented a strategic paid media marketing campaign tailored to Andamen's unique audience. 

The AdLift Approach:

AdLift, as Andamen's Paid Media Marketing Agency, analyzed the brand’s target audience through website analytics, customer purchase patterns, and engagement metrics. This data-driven approach helped tailor campaigns to audience preferences, making them relevant and effective. 

Audience Targetting

We used advanced audience targeting for Andamen, focusing on demographic data, interests, and behaviors to create detailed customer profiles. This approach delivered personalized ads to key segments, driving higher conversions and encouraging repeat purchases.

Leveraging Social Advertising 

AdLift leveraged social advertising on Facebook and Instagram to boost Andamen’s visibility. By creating compelling ad content and placing it strategically, we highlighted the brand’s unique value and products, driving traffic and increasing brand awareness effectively.

Dynamic Creatives

AdLift leveraged dynamic creatives like carousel ads and interactive content to showcase Andamen’s premium features and craftsmanship. Tailored to audience segments, these visuals captivated viewers, while continuous testing and optimization maximized their impact.

The Results

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Revenue Increase

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Increase in ROI through paid advertising

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Revenue Increase from Google ads

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Revenue Increase from Social Ads

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Awards Won

DIGIXX Award

Adgully Digixx 2024 - Programmatic and Performance Marketing (e-commerce)

Front Benchers Award

Adgully Digixx 2024 - Programmatic and Performance Marketing (e-commerce)

Unlocked Award

Inkspell Unlock Awards - Best Search Marketing Campaign - Gold

DIGIXX Award

Adgully DIGIXX Awards 2021 - Programmatic & Performance Marketing - Gold

Transforming
Andamen’s E-Commerce
with Social Advertising

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