AdLift- Driving Growth with SEO and Content Marketing for Energy Companies
Project Overview:
How Triveni Turbines Partnered with a Leading SEO Company for Energy Sector Growth
Triveni Turbines, a leading name in the energy and power sector, partnered with AdLift, a top-tier SEO company, to enhance its organic visibility and market share. The goal was to leverage SEO for energy companies and digital marketing for energy companies to attract new prospects and strengthen their online presence. This case study highlights how Triveni Turbines' growth strategy by AdLift significantly improved organic traffic, keyword rankings, and overall brand visibility.


Achieving Remarkable Growth with Digital Marketing for an Energy Company
57% in Non-branded clicks
Increased
49% in Non-branded impressions
Increased
120% in Keywords ranking in the top 3 positions
Increased
44% in Keywords ranking in the top 10
Increased
Triveni Turbines Growth Strategy with SEO and Content Marketing
AdLift implemented a comprehensive approach tailored to Triveni Turbines’ needs. The strategy included:
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On-Page SEO:Optimizing high-search-volume keywords to improve SERP rankings.
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Content Marketing:Creating engaging, informative content to drive organic traffic.
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Awareness Topics:Informative content about the brand, e.g., “Why Triveni Turbines Are the Preferred Choice for Sustainable Energy.
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Interest Topics:Content aligned with audience interests, e.g., “Essential Maintenance Tips to Maximize Your Turbine’s Lifespan.
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Desire Topics:Stories addressing customer requirements, e.g., “Top 5 Factors to Consider for Choosing a Reliable Turbine System.
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Action Topics:Compelling bottom-funnel stories, e.g., “Achieve Long-Term Savings: The Cost-Effective Advantage of Triveni Turbines.
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Content Publishing Process:Leveraging the popularity of Marvel movies, the agency created dedicated pages for Deadpool and Wolverine-themed eyewear collections. This strategy capitalized on trending searches, driving organic traffic tied to pop culture buzz.
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On-Page SEO Optimization:A structured workflow involving keyword research, content analysis, creation, and amplification.
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Measurement and Optimization:Continuous tracking of user engagement, organic visibility, and social shares to refine the strategy.
This SEO for wind turbines strategy ensured that Triveni Turbines not only improved its search rankings but also established itself as an authority in the energy sector.