Google Business Profile: What Does It Mean?

Let’s go a little back in time to the era when the internet wasn’t as mainstream as it is today. But marketing today is a totally different ballgame! We have Google that rules the roost.

If you happen to be running a business, there’s no reason why you shouldn’t reap the benefits of a credible online presence that you with Google, a tool that is free! Your business can witness an all-time boom if you appear in the top Google search results. But how do you get there? GMB (Google My Business) to the rescue!

Google Business ListingThe Basics

Google Business Profile Listing is an online free tool designed to help local businesses get higher visibility for relevant local searches on Google search results. Whenever a user Googles your business, they see your business  details on the right side of the page (Refer to the image below as an example). This is known as Google Business Listing.

With Google Business Profile, you can optimize your listing to help people know about your business, including where you are based, your contact information, what you do etc. Optimizing Google business listing can help your brand or business stand out against your competitors.

How does Google Business Listing Affect My Visibility?

As we said before, it’s all about standing out in the crowd these days for businesses. You have to cut through the noise and secure more space on Google Search to generate viable leads.  This is where a Google Business Listing comes in.  You can create a google business listing through Google Business Profile to enhance your Google visibility.

It’s most suitable for local businesses as a Google Business Profile is highly visible in local search terms. You can get higher search ranking positions (SERP) in appropriate search terms in your business’s local area. Optimizing your local SEO helps you  to contend with competitors who have more substantial online presence in your local area.

GMB optimization is critical to stand out to make your services accessible to customers near you. Optimization of local SEO would increase your local reach. Consequently, new customers who are not familiar with your brand would be able to find you and your services when they are looking for relevant businesses and services near them.

Learn How to Optimize Your Google Business Listing

Now that we know the importance of GMB optimization, let’s learn how to optimize Google Business Listing. But before we do that, let’s understand the important attributes and features that a Google Business Listing includes. Locations, descriptions, location, reviews and photos are some of the details and features a Google business listing must include.

You can optimize your Google Business Profile listing by signing in to your GMB dashboard. As your Google Business Profile sends important details about your business directly to Google—it’s best to supply as much information as you can. Here are a few suggestions to optimize your GMB Listing.

• Use your business name. Refrain from putting additional keywords against Google’s Terms of Service as it can get your listing penalized.
• Provide a local phone number. It’s an important ranking factor to prove that you are a legitimate local business. Moreover, it will help your customers contact you easily; ultimately generating leads for your business.
• Ensure that the operational hours mentioned are
• Provide a compelling description. Focus on providing information as to who you are and what you do. You do not need to add keywords as the description doesn’t impact how you rank in searches.
• Ensure that you upload several high-resolution photos. You can also upload videos if they are available. Make sure that they are smaller than 100 MB and less than 30 seconds
• Provide GPS coordinates and visual maps once you are done integrating your business into Google Business Profile

Real-Time Benefits of Google Business Listing

By this point, we know a lot about Google Business Listing. However, if you are still unsure whether to go for it or not, here are the benefits that can convince you.

• It’s a Game Changer from an SEO Point of View: Using Google Business Profile can be a game-changer for the SEO of any website. This includes the local businesses near you.
• You Can Formulate Strategies Using Valuable Insights: A Google Business Profile offers informative data and insights. You can use Google Business Profile to know about how users come across your business, including if they are doing it through search engines or Google Maps.
• Increases Overall Engagement: When the users believe they can trust your business, they engage and interact with your links, promotions, and your products and services.

Conclusion

For a customer to invest in your product or service, they need to have all the relevant information about your business. This is where Google Business Profile comes in to brief the customer about your business and increase your business’ local reach on the web. If you are looking for additional SEO solutions for your business, AdLift is the marketing agency you can trust!

We are India’s fastest-growing digital marketing agency offering top-notch digital solutions for your business. Whatever your digital marketing needs are, we got you covered.