How to Become a Google Partner in India? Benefits and Requirements

Published Date: March 22, 2024
How to Become a Google Partner in India? Benefits and Requirements

Do you wonder why few names command as much respect and authority as Google? Or why is Google considered the most trusted source? With numerous tools, services, and platforms, Google has become synonymous with innovation, efficiency, and success.

If your business seeks to stay ahead in this competitive world, being recognized as a Google Partner can act as a badge of honor. It can open a plethora of opportunities for consistent growth and visibility. This blog will help you understand how to become a Google Partner in India and the benefits awaiting those who attain this prestigious status. Keep scrolling through to know the details.

What is Google Partner?

A Google Partner in India is a specialized digital marketing agency that meets Google’s defined criteria and showcases its adeptness and competency in managing Google Ads campaigns. These partners collaborate with Google and are acknowledged for their ability to proficiently handle and refine Google Ads campaigns. Google partner companies in India benefit from exclusive access to resources, training, and support from Google, positioning them as trusted authorities in the field of online marketing.

As a Google Partner in India, you have the option to choose a specialization in one or more Google Ad product areas that might seem appealing to you. Some of them include:

  • Search: As a search Google Business Partner in India, you can create and optimize the ads that can perform well on Google search.
  • Video: Here, your expertise will lie in implementing and optimizing the YouTube ad campaigns.
  • Display: The display Google Partner in India creates compelling visual ads that grab customers’ attention.
  • Shopping: The shopping Google Partner companies in India create winning campaigns by diligently placing products on Google search and setting up the merchant center inventory. 

Benefits of Becoming a Google Partner

  1. Trust and Credibility
    Achieving Google Partner status instantly elevates your business’s credibility in the potential clients’ and customers’ eyes. It serves as a testament to your expertise in Google Ads and your commitment to delivering high-quality service.
  2. Access to Specialized Training and Support
    Google Partner companies in India gain access to a wealth of resources, including training modules, webinars, and personalized support from Google experts. This enables businesses to stay ahead, harnessing the latest tools and strategies to maximize their advertising efforts.
  3. Exclusive Insights and Beta Features
    Partnership with Google grants access to exclusive insights and beta features, allowing businesses to test new features before they’re widely available. This competitive advantage enables partners to refine their strategies and stay ahead of their competitors.
  4. Recognition and Promotion
    Google actively promotes its Partners through various channels, including the Google Business Partner in India directory and co-marketing opportunities. This exposure can significantly enhance your business’s visibility and attract new clients.
  5. Expanded Growth Opportunities
    By leveraging Google’s resources and support, Partners can scale their operations, expand their client base, and drive sustainable growth over time.
  6. Dedicated Support
    Google Partner in India receive dedicated support from Google’s team of experts, who provide guidance, insights, and recommendations for optimizing the campaigns for maximum effectiveness. This personalized support ensures that Partners have the required assistance to overcome challenges and achieve their goals.
  7. Networking Opportunities
    Google Partner companies in India often have access to exclusive networking events and communities, which allows them to connect with other industry professionals, share best practices, and collaborate on projects. These network opportunities can lead to valuable partnerships and collaborations that benefit both parties. 

Requirements for Becoming a Google Partner in India

To qualify as a Google business partner, companies need to satisfy the Partner requirements, which encompass client growth, client retention, and product diversity. Additionally, they must rank within the top 3% among competing companies in a given nation. Listed below are some of the requirements for you to explore:

  • Company Profile on Google Partner in India
    To become a Google Partner in India, your agency must establish a company profile. This profile enables Google to evaluate your agency performance and verify that you fulfill the program’s prerequisites.
  • Google-Ads Spend
    The agency must meet a minimum of 90 days’ ad-spend requirement across the managed account. It helps reflect that your business is healthy and that you are able to easily maintain clients’ campaigns.
  • Google Ads Skill and Expertise
    Businesses seeking the status of Google Partner companies in India must attain Google Ads certifications. These certifications validate proficiency in various aspects of Google Ads, including search, display, video, shopping, and measurement.

Step-by-Step Guide to Become a Google Partner in India?

Becoming a Google Business Partner in India is not rocket science. You need to follow some easy and straightforward steps. Here is the step-by-step guide to becoming a Google Partner in India for individuals as well as companies.

For Individuals:

  • Sign in to Google Partner in India
  • Click “My Profile” in the navigation bar
  • Fill in all the necessary information like email address, mobile number, job function, company affiliation, and more.

For Companies:

  • Sign in to the Google Partner
  • Add your company’s name in the search box
  • In case your company’s name does not appear, you can click +Add Company
  • Fill details like company name, website URL, and primary country

Become a Google Partner Now!

Becoming a Google Partner in India offers agencies and professionals a pathway to success in the competitive world of digital marketing. Google offers you the benefits of maintaining a Google Ads campaign and helping you grow in the future. The Google Partner companies in India can enhance their credibility, access exclusive resources, and unlock new opportunities for growth.

If you are at the initial stage of your growing business, you can collaborate with an esteemed Google advertising agency. Adlift can help you uplift your business with its expertise and customizable digital marketing solutions.


Becoming a Google Partner in India entails meeting criteria in three areas: Performance, spending, and certifications, which are reviewed daily for adherence. Performance necessitates a 70% optimization score, reflecting campaign efficacy. Spend mandates a 90-day ad spend, while the certifications require 50% of account strategists to be certified.

Choosing a Google Business Partner in India ensures access to expertise in Google Ads, streamlined campaign management, and adherence to industry best practices. Google Partners receive dedicated support, exclusive resources, and recognition from Google. It helps in enhancing the effectiveness and success of online advertising campaigns.

The duration to attain Partner status varies, depending on numerous factors such as meeting ad spend criteria and passing certification exams. Typically, agencies can achieve this designation within a few months through sustained effort and dedication to meeting Google’s requirements.

Certainly, Google mandates that Partners must uphold their performance and certification standards to retain their status. It is necessary to ensure continued compliance with Google’s criteria.

Enrollment in the Google Partner Companies in India Program is free of charge. Nevertheless, meeting the ad spend criteria across your managed accounts is essential for participation. While there are no membership fees, ensuring compliance with spending requirements is necessary for continued participation in the program.

in Touch

Contact AdLift for a 360-degree marketing plan

Get in Touch