Anand, the Head of Marketing at Mahindra & Mahindra Financial Services Ltd., comes with over 25 years of experience in the marketing industry. He is a master at crafting compelling campaigns that enhance brand image, awareness and consideration for several MNC and Indian organizations in categories like Banking and Financial Services (BFSI), Consumer Durables, Automobiles and Media sector.

He is a veteran who has dipped his hands in various marketing-related sub-functions, including brand and media management, digital and growth marketing, social media and content marketing, campaign management, customer experience, retail marketing, corporate and internal communication, consumer insights and foresight. His particular interest lies towards curating the right mix between traditional and digital marketing mediums to provide new-age consumer engagement. Over the years, Anand has contributed to various marketing and advertising forums as a panellist, guest speaker, jury member, moderator & anchor.