Anirudh, an alum of IIT, Roorkee, is the Co-Founder and COO at Blu-Smart Mobility. His passion for building and growing high-impact products has helped scale companies in the mobility, energy, e-commerce, mobile consumer tech, and wearables space since 2011. In his prior role as Co-founder & CEO at Khelfie, he took the company to new heights in sales through a mix of online e-commerce and offline sales/distribution and shipped their patented wearable device to over 30 countries!

An innovator and a marketer par excellence, Aniruddh is known to take technical deep-dives and decisions to aid scalability for enterprises. Additionally, he is a published author and a crusader for sustainable transport.