Jasrita, a marketing and communications leader, is an embodiment of innovation and excellence. With nearly 20 years of experience in the healthcare industry, Jasrita has been a driving force behind the creation and upscaling of the digital footprints of brands like Fortis Healthcare and the Max Group. She currently serves as the Head of Marketing & Communications at Antara Senior Care, where she leads a team of dynamic professionals who aspire to turn Antara into a comprehensive platform for seniors, delivering seamless lifestyle and life-care solutions responding to their needs and desires.

Jasrita was the force behind the award-winning #MoreToGive organ donation campaign. Her forte being strategic Brand-management, Marketing, Digital Marketing, Digital Transformation & Adoption, Corporate Communication & Public Relations, Jasrita has worked in the services sector from hospitality to healthcare with a short stint in media.

She has been listed in Campaign India’s A List of Media, Advertising and Marketing professionals in 2011. She was recognised as one of the Six Future Game-changers of Healthcare, in 2014 by Health Biz India Magazine and was nominated as a popular Digital Marketer in IAMAI & Moneycontrol’s Digital Marketer Awards in 2018.