Lalatendu Panda is Senior VP and CMO at Reliance Retail. With more than two decades of expertise in the field, he has made a name for himself as a marketing genius with an unmatched capacity for strategic thinking and faultless execution.

In his current role, he oversees creating and carrying out strategic Brand Management, Customer Activity Planning, Marketing Communication and PR, Media Planning, Digital Marketing, Customer Acquisition, Growth and Retention, Site Merch & Site Ops, Category Marketing, Customer Research, Pricing and Promotion, Visual Merchandising, Go-To-Market Strategy, BTL Activations, Loyalty, CRM and Analytics.

He is credited with launching JioMart across 200+ cities in India on a single day in the peak pandemic phase and rapidly scaling transactions from zero to half a million+ per day in just two months. Additionally, he has received numerous honours and recognitions, including the ET Business Leader of the Year Award and the World Marketing Congress’ Most Important Marketing Leader Award.