For more than a decade, Nazif has been at the forefront of Customer Relationship Management and Customer Lifecycle Marketing in the retail industry. He has spearheaded the CRM efforts for renowned brands such as House of Anita Dongre, Trent Hypermarket, and Flipkart. Presently, Nazif oversees Customer Relationship & Retention Marketing, Digital & Social CRM, Marketing Technology, Customer Analytics, Customer Loyalty & Benefits Programs, Payment & Marketing Alliances across multiple brands, including Vero Moda, Only, Selected Homme, Jack & Jones, among others for Bestseller India.

With a reputation for supporting business growth with compelling data and insights, Nazif is recognized for propelling the brands he works with to new heights. He is also an esteemed thought leader who regularly speaks on topics such as Customer Retention and CRM. Nazif’s numerous awards, both for the brands he has worked with and personally, serve as evidence that he is one of India’s Top 100 Digital Marketers.