Prateek is a passionate story-teller with a decade of experience in digital marketing, strategy, full funnel media planning, and creative content. As the D2C Marketing Lead for Plum Goodness, Plum Bodylovin’ & PHY, he has been instrumental in expanding the digital footprint of the brand. Combining technological innovation and his deep understanding of consumer behaviour has led him to launch off-beat campaigns that have shown phenomenal results.

Prior to his current role, Prateek has led the brand transformation of Shoppers Stop and has driven industry-first digital innovations at iprospect.