Ruchika is a highly accomplished marketing professional with over 25 years of experience in brand strategy, marketing, and consumer insights. Her extensive expertise in brand transformation, digital marketing, PR, consumer and market strategy, makes her a modern marketing and digital leader, who brings a fresh perspective to the overall process – thereby taking brands to new heights. Ruchika has successfully led high-performing marketing, digital and commerce teams, using cutting-edge digital solutions to create a profitable and transparent ROI-based MarTech approach.

Recently, Ruchika moved on from Luminous and started her own advisory service. Prior to Luminous, Ruchika headed the qualitative research wing for Millward Brown in the Northern region. She has also held key positions such as Director for Apps Marketing and Windows Consumer Strategy at Microsoft, Head of Retail and Customer Marketing at Nokia, and Head of Consumer and Market Insights at India. Her vast experience encompasses various sectors such as Fast-Moving Consumer Goods (FMCG), telecom, tech, and consumer durables.