Vivek’s automotive career spans almost three decades, during which he’s become an industry powerhouse. As the Head-Marketing , Sales and Service Strategy , Tata Passenger Electric Mobility, Tata Motors, he’s redefining the EV industry with his transformational leadership strategies.

His passion for marketing runs deep, and he’s held various roles related to consumers, trade, and business. With his keen eye for innovation, he’s successfully launched over 10 brands, all of which have been game-changers in the industry.

Vivek’s reputation for excellence doesn’t stop there. He’s also the mastermind behind multiple award-winning advertising campaigns and groundbreaking product launches that have revolutionized the automotive landscape in India.

His strategic creativity and razor-sharp focus has led Tata Motors to continue to thrive in the fiercely competitive automotive market and build a safer, smarter and greener future.