AdLift- Driving Growth with Paid Media for Mederma

Project Overview

A Case Study on PPC: How Mederma Scaled Performance with AdLift

Mederma, a leading skincare brand known for its scar treatment solutions, partnered with AdLift to enhance its digital presence through performance-driven campaigns. This case study on PPC outlines how a strategic paid media approach helped the brand improve visibility, drive conversions, and optimize marketing efficiency.

As part of our paid search case studies, this engagement highlights how AdLift leveraged data-driven insights and platform expertise to deliver measurable business impact. Among our PPC case studies, Mederma stands out as a strong example of scalable and sustainable growth through paid search.

Achieving Remarkable Growth with Paid Search (PPC)

39% increase in overall conversions

Increased

48% Overall Revenue Scale

Increased

Mederma’s Growth Strategy

AdLift addressed the core challenge of increasing Mederma’s revenue on Amazon’s marketplace while maintaining efficiency. This Paid Search (PPC) Case Study highlights a structured, performance-driven approach

Product-Specific Campaign Scaling

Built dedicated campaigns for individual ASINs to scale performance and ensure focused budget allocation across high-potential products.

Bundle Strategy for AOV Growth

Introduced bundled product offerings to increase average order value (AOV) and encourage higher cart sizes.

Competitor & Category Targeting

Targeted competitor ASINs and relevant product categories to capture high-intent, intent-driven shoppers actively exploring similar solutions.

Advanced Product Targeting

Utilized expanded product targeting to engage users interacting with closely related products, improving conversion potential.

Amazon Store & A+ Content Optimization

Enhanced product storytelling and user experience through improved A+ content on the Amazon store, driving better engagement and purchase decisions.

This case study on PPC demonstrates how a structured, data-driven approach can drive measurable growth. As one of AdLift’s leading PPC case studies, Mederma showcases the impact of combining strategic targeting, creative excellence, and continuous optimization.

Among our paid search case studies, this example reinforces how brands can achieve sustained performance improvements and stronger ROI through well-executed paid media strategies.

Awards Won

M Cube Awards 2017

Best Engagement in a Social Media Campaign

CDO Converge awards

Digital Excellence Award in Education

FAQs

The main objective was to increase Mederma’s revenue on Amazon’s marketplace while maintaining cost efficiency and optimizing overall campaign performance.

Conversions improved through high-intent targeting, competitive bidding strategies, Sponsored Display expansion, and enhanced product storytelling via optimized A+ content.

Key drivers included Sponsored Products optimization for top ASINs, product-specific campaign scaling, competitor targeting, and the introduction of bundle offers to improve average order value (AOV).

Brands can learn that combining ASIN-level targeting, bundle strategies, and continuous campaign optimization can significantly scale both conversions and revenue while maintaining efficiency.