AdLift- Driving 30X Revenue Growth with Paid Search (PPC) for Miraggio

Project Overview

A Case Study on PPC: How Miraggio Achieved Scalable Growth with an Algorithm-Led Funnel Approach

Miraggio, a fast-growing fashion accessories brand, partnered with AdLift to unlock high-impact growth during a key sale period. This case study on PPC explores how a funnel-led, algorithm-driven paid media strategy helped the brand achieve exponential revenue growth while significantly expanding its new user base.

As part of AdLift’s leading paid search case studies, this engagement demonstrates how combining full-funnel targeting with platform intelligence can drive both immediate and long-term business outcomes. Among our PPC case studies, Miraggio stands out for its ability to turn a short-term sale into a scalable growth engine.

Achieving Remarkable Growth with Paid Search (PPC)

30X revenue growth during sale period

Scaled

77% contribution from new users

Expanded

26X return on ad spend (ROAS)

Maximized

Approx 2.8cr in revenue

Delivered

Miraggio’s Growth Strategy

AdLift addressed the challenge of turning a one-day sale into a sustainable growth opportunity. This Paid Search (PPC) Case Study highlights a structured funnel-led approach focused on new user acquisition and revenue scaling

Top of Funnel (TOF) – Prospecting & Reach

Launched Add-to-Cart (ATC) objective campaigns during the pre-buzz phase to build early momentum. Broad targeting on Meta, combined with sales-led messaging, leveraged algorithm-driven discovery (Andromeda) to reach new audiences. Influencer-led collaboration ads further amplified reach and credibility.

Middle of Funnel (MOF) – Intent Capture

Captured high-intent users through Google Search and Performance Max campaigns across both branded and generic queries. Paid media played a critical role, contributing a significant share of total revenue during the campaign.

Bottom of Funnel (BOF) – Conversion & Closure

Executed funnel-based retargeting using ATC signals and catalogue ads to efficiently convert high-intent users. The strategy also focused on re-engaging users inactive for over 180 days, improving overall conversion efficiency.

This case study on PPC highlights how Miraggio successfully transformed a time-bound sale into a scalable growth opportunity. As one of AdLift’s high-impact PPC case studies, it demonstrates the power of combining funnel-based targeting, algorithm-driven discovery, and continuous optimization.

Among modern paid search case studies, Miraggio stands out as a strong example of how brands can drive exponential revenue growth while significantly expanding their customer base.

Awards Won

M Cube Awards 2017

Best Engagement in a Social Media Campaign

CDO Converge awards

Digital Excellence Award in Education

FAQs

This campaign effectively combined full-funnel targeting, algorithm-led discovery, and high-intent capture, making it a standout among paid search case studies.

Google Search, Performance Max, and Meta campaigns played a key role in driving both traffic and conversions across the funnel.

Through broad targeting, influencer collaborations, and TOF campaigns optimized for discovery, the brand was able to attract a large share of new users.

Brands can leverage sale periods not just for short-term revenue but as opportunities to build long-term growth through new user acquisition and remarketing foundations.