In the news
Is Clickbait Finding a Home on WhatsApp?
India’s festive ad boom runs into a measurement problem
From search to conversation: Is AI becoming advertising’s new gatekeeper?
ChatGPT is coming for a bite of Google-Meta’s ad pie
DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households
Apple’s real marketing advantage? Everyone else does the talking
Why Rising Customer Acquisition Costs Are Forcing Brands To Rethink Growth
Another David takes on the Goliaths
