In the news
GST 2.0: Simpler Taxes, Bigger Savings- How FMCG, Automobiles, BFSI, & M&E Stand To Gain
GST 2.0 reforms to fuel a 15–20% surge in festive AdEx across key categories
Garba Goodies, Diwali Dhamaka: GST cuts to spark ad boom, 8-10% surge in brand spends
GST simplification raises stakes for festive marketers
India’s festive digital AdEx to surge 25% in 2025; influencer & CTV spends to corner up to 35% of budgets
Festive ad spends set to rise 10–15% in 2025, digital-first brands lead the charge
AdLift bags Plum’s mandate
AdLift wins SEO and content marketing mandate for Plum
