In the news
AI has changed the SEO playbook: What’s next for marketers?
App stores, brands, influencers and fake reviews: AI-generated ratings and fake reviews on app stores are cause for concern
Watch, shop, repeat: Combining reach and relevance
Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back
AI market and it’s opportunity
Budget 2025: A Step Forward for Startups and Tech, But Media & Advertising Leaders Seek More Attention
Union Budget 2025 | Marketing fraternity commends digital push, consumer-centric reforms
High disposable income will boost AdEx, companies to increase ad budgets
