In the news
Make movie tickets cheaper; bring policies to spur ad growth: Media & Entertainment Budget 2025 wish list
Q-Commerce DSPs to dent big tech’s ad revenue in India
Holy Grail of marketing: Maha Kumbh 2025 drives brand spends by 300%
IPL, Maha Kumbh, Bigg Boss, KBC to fuel India AdEx growth by 15% in 2025
Co-existential Crisis: CTV to surpass pay TV subscribers base of 60 mn in 2025
From free tomatoes to hidden fees: A sneak peek into the world of q-commerce manipulation
WrApped: Are annual reviews brands’ new year-end marketing vehicles?
Why 2025 should be the year of celebrating regional festivals in advertising
