In the news
GST simplification raises stakes for festive marketers
India’s festive digital AdEx to surge 25% in 2025; influencer & CTV spends to corner up to 35% of budgets
Festive ad spends set to rise 10–15% in 2025, digital-first brands lead the charge
AdLift bags Plum’s mandate
AdLift wins SEO and content marketing mandate for Plum
AdLift Bags SEO and Content Marketing Mandate for Plum
AdLift wins SEO and content marketing mandate for Plum
AdLift Drives Organic Growth for Plum: A Full-Funnel SEO and Content Marketing Strategy
