Data-Driven SEO and Content Strategies to Reduce Customer Acquisition Costs

AdLift CEO and Co-Founder, Prashant Puri will be talking at the Digital Summit, Atlanta on June 15th, 2023.

With digital marketing spends soaring along with the ever-increasing cost per customer acquisition, there’s now a bigger need than ever to reduce costs per acquisition. On average, a brand can reduce their acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will explain tactics that you can focus on to implement a robust, data driven content and SEO strategy that drives ROI.

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After this session, you’ll be able to:

  • Reduce your overall customer acquisition costs with a data-driven SEO and content strategy.
  • Synergize your efforts between SEO and Paid Search
  • Leverage consumer behavior to model your content marketing strategy, and make data-based decisions.
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