AdLift - Driving Sales Growth with Paid Search (PPC) for Sansui

Project Overview

A Case Study on PPC: How We Scaled TV Sales by 87% While Improving ACOS for Sansui

Sansui, a well-established consumer electronics brand, partnered with AdLift to scale its TV category performance on marketplaces during a highly competitive sales period. This case study on PPC highlights how a performance-driven paid media strategy helped the brand significantly increase sales while improving efficiency metrics like ACOS.

As part of AdLift’s leading paid search case studies, this engagement demonstrates how brands can win in competitive categories by focusing on high-intent demand and conversion-first execution. Among our PPC case studies, Sansui stands out for balancing aggressive growth with profitability.

Achieving Remarkable Growth with Paid Search (PPC)

87% increase in TV product sales (Dec’25 vs Oct’25)

Scaled

121% improvement in ACOS

Optimized

51% increase in order volume

Enhanced

Sansui Growth Strategy

AdLift addressed the challenge of scaling sales in a highly competitive marketplace while improving efficiency. This Paid Search (PPC) Case Study highlights a focused, performance-first approach

High-Intent Demand Capture

Prioritized high-converting keywords and product targeting based on TV model-level intent to capture users with strong purchase intent. Reduced exposure to low-performing segments to protect overall campaign efficiency. Sponsored Display campaigns were activated on top-performing ASINs to expand reach among relevant audiences.

Budget & Bid Optimization

Allocated higher budgets toward high AOV ASINs, combined with competitive bidding strategies to improve visibility and ad positioning. Spend was strategically shifted toward competitor keywords with lower CPC to maximize efficiency. Budget allocation was further refined based on screen size performance and profitability margins.

Conversion-First Execution

Improved traffic quality and conversion rates by aligning ad creatives and messaging with best-selling models, key offers, and competitive price points. Through competitor analysis, product pages were enhanced with high-quality A+ content to strengthen conversion potential and user experience.

This case study on PPC demonstrates how Sansui successfully scaled sales while improving efficiency in a highly competitive category. As one of AdLift’s high-impact PPC case studies, it highlights the importance of combining high-intent targeting, smart budget allocation, and conversion-focused execution.

Among leading paid search case studies, Sansui stands out as a strong example of how brands can achieve rapid growth while maintaining profitability.

Awards Won

M Cube Awards 2017

Best Engagement in a Social Media Campaign

CDO Converge awards

Digital Excellence Award in Education

FAQs

This campaign effectively combines high-intent keyword targeting, efficient budget allocation, and conversion-focused strategies, making it a standout among paid search case studies.

High-intent demand capture, Sponsored Display expansion, and conversion-first execution played a critical role in improving both sales and efficiency.

By prioritizing high-performing ASINs, optimizing bids, and reducing spend on low-performing segments, the brand improved efficiency while driving growth.

Brands can scale profitably by focusing on intent-driven targeting, optimizing budgets based on product performance, and improving conversion through better content and offers.