AdLift - Driving High-Quality Lead Generation with Paid Search (PPC) for Sinch India

Project Overview

A Case Study on PPC: How Sinch India Achieved 84% Lead Qualification Rate

Sinch India partnered with AdLift to improve lead quality while maintaining scale across its digital acquisition efforts. This case study on PPC highlights how a quality-first paid media strategy helped the brand achieve a significantly high lead qualification rate across all leads generated between January and December 2025.

As part of AdLift’s leading paid search case studies, this engagement demonstrates how focusing on intent-driven targeting and sales alignment can dramatically improve pipeline quality. Among our PPC case studies, Sinch India stands out for optimizing not just volume, but lead quality and business impact.

Achieving Remarkable Growth with Paid Search (PPC)

84% lead qualification rate (Jan-Dec 2025)

Improved

40% increase in gross profit (YoY)

Scaled

Sinch India Growth Strategy

AdLift addressed the challenge of improving MQL rates while maintaining lead volume. This Paid Search (PPC) Case Study highlights a precision-driven, quality-first approach

Quality-First Targeting

Focused on decision-makers using filters such as role, industry, and company size to ensure campaigns attracted high-intent, relevant leads.

Intent-Driven Keyword Strategy

Prioritized solution-based and problem-based search queries while eliminating low-quality traffic through strict negative keyword strategies.

Sales-Aligned Optimization

Executed weekly optimizations based on lead quality feedback from sales teams, ensuring campaigns were optimized beyond just CPL metrics.

Contextual Messaging & Landing Page Alignment

Aligned ad messaging and landing pages with specific use cases to improve relevance, engagement, and lead qualification rates.

Smart Budget Allocation

Continuously shifted budgets toward campaigns delivering the highest contribution to marketing-qualified leads (MQLs), maximizing efficiency and impact.

This case study on PPC demonstrates how Sinch India successfully improved lead quality while maintaining acquisition scale. As one of AdLift’s high-impact PPC case studies, it reinforces the importance of aligning marketing efforts with business outcomes such as lead qualification and pipeline value.

Among modern paid search case studies, Sinch India stands out as a strong example of how brands can optimize for quality over quantity while still achieving growth.

Awards Won

M Cube Awards 2017

Best Engagement in a Social Media Campaign

CDO Converge awards

Digital Excellence Award in Education

FAQs

This campaign prioritizes lead quality through intent-driven targeting and sales alignment, making it a standout among paid search case studies.

Sales feedback was central to campaign optimization, ensuring that performance was measured based on lead quality rather than just cost metrics.

By focusing on high-intent audiences, refining keyword strategies, and aligning messaging with user needs, the brand significantly improved lead quality.