Test - AdLift India

AdLift sets steep FY27 growth targets amid AI shift - https://www.campaignindia.in/article/adlift-sets-steep-fy27-growth-targets-amid-ai-shift/4y08qaxknvtp0wdja4kvn5na5h
Why AI-driven reach is becoming a brand safety nightmare - https://www.adgully.com/post/15589/why-ai-driven-reach-is-becoming-a-brand-safety-nightmare
Media-tech boom: Meet the new power players in digital marketing - https://www.storyboard18.com/brand-makers/media-tech-boom-meet-the-new-power-players-in-digital-marketing-93978.htm#google_vignette
Google’s 99% ad safety claim leaves advertisers questioning the cost of the remaining 1% - https://www.storyboard18.com/amp/digital/googles-99-ad-safety-claim-leaves-advertisers-questioning-the-cost-of-the-remaining-1-95391.htm
Will Meta’s AI growth finally dethrone Google by 2026, and what it means for the ad ecosystem? - https://www.adgully.com/post/14405/will-metas-ai-growth-finally-dethrone-google-by-2026-and-what-it-means-for-the-ad-ecosystem
The Agency AI gap: Are firms building proprietary tech or just layering on Big Tech? - https://www.storyboard18.com/advertising/the-agency-ai-gap-are-firms-building-proprietary-tech-or-just-layering-on-big-tech-92788.htm
AdLift Launches Advanced Sentiment Analysis in Tesseract as AI Reshapes Brand Perception - https://www.mediainfoline.com/agency/adlift-launches-advanced-sentiment-analysis-in-tesseract-as-ai-reshapes-brand-perception
AdLift adds sentiment analysis feature to its AI visibility platform - https://www.socialsamosa.com/industry-updates/adlift-sentiment-analysis-feature-ai-visibility-platform-11247968
AdLift Shifts Focus to Generative Search and SaaS Solutions for Future Growth: From SEO to AI Discovery - https://www.rswebsols.com/news/adlift-shifts-focus-to-generative-search-and-saas-solutions-for-future-growth-from-seo-to-ai-discovery/
From SEO to AI discovery: AdLift bets on generative search and SaaS platforms for next phase of growth - https://www.storyboard18.com/brand-makers/from-seo-to-ai-discovery-adlift-bets-on-generative-search-and-saas-platforms-for-next-phase-of-growth-92057.htm
Gen Z’s digital scrutiny prompts brands to sharpen claims, disclosures - https://www.exchange4media.com/marketing-news/gen-zs-digital-scrutiny-prompts-brands-to-sharpen-claims-disclosures-152562.html
AI Floods the Funnel - https://brandequity.economictimes.indiatimes.com/news/digital/ai-floods-the-funnel/128479080
India AI Impact Summit 2026 Begins In Delhi - https://x.com/ndtv/status/2023371979752194180?s=48
Is budget push to develop animation, VFX, gaming talent in AI era pragmatic? - https://www.livemint.com/industry/media/animation-visual-effects-gaming-union-budget-artificial-intelligence/amp-11771141606446.html
WhatsApp, Reels, and Creators: The triple threat challenging Google’s ad hegemony - https://www.storyboard18.com/advertising/whatsapp-reels-and-creators-the-triple-threat-challenging-googles-ad-hegemony-88966.htm
Can advertisers trust ads inside OpenAI’s ChatGPT? - https://bestmediainfo.com/mediainfo/mediainfo-digital/can-advertisers-trust-ads-inside-openais-chatgpt-11074381
OpenAI Abandons “Ad-Free” Idealism to Feed its $1.4 Trillion AI Engine - https://www.storyboard18.com/advertising/openai-abandons-ad-free-idealism-to-feed-its-1-4-trillion-ai-engine-87881.htm
Why more digital spends won’t mean more certainty in 2026 - https://www.socialsamosa.com/experts-speak/more-digital-spends-wont-mean-more-certainty-2026-10982206
AI-made Disney shorts are coming. What happens to Indian creators? - https://www.livemint.com/industry/media/disneys-open-ai-deal-enhances-monetization-opportunities-but-risks-remain-copyright-law-pressure-on-smaller-creators/amp-11767510625632.html
The 2026 Digital Blueprint: From AI Experimentation to Operational Intelligence - https://www.agencyreporter.com/the-2026-digital-blueprint-from-ai-experimentation-to-operational-intelligence/
2026: The year when retail media becomes the organising principle of digital plans, crossing Rs 30,000 cr - https://www.storyboard18.com/digital/22026-the-year-when-retail-media-becomes-the-organising-principle-of-digital-plans-crossing-rs-30000-cr-86637.htm
AdLift Wins SEO & Content Marketing Mandate for AGEasy by Antara - https://www.mediainfoline.com/agency/adlift-wins-seo-content-marketing-mandate-for-ageasy-by-antara
AdLift bags SEO and content marketing mandate for AGEasy by Antara - https://www.socialsamosa.com/industry-updates/adlift-seo-content-marketing-mandate-ageasy-antara-10941226
AdLift Wins SEO & Content Marketing Mandate For AGEasy By Antara - https://marketingmind.in/adlift-wins-seo-and-content-marketing-mandate-for-ageasy-by-antara/
Adlift Wins SEO & Content Marketing Mandate for Ageasy by Antara - https://www.instagram.com/p/DSmgebDCbsb/
AdLift Secures SEO And Content Marketing Mandate For AGEasy by Antara - https://adtechtoday.com/adlift-wins-seo-content-marketing-mandate-for-ageasy/
AdLift wins SEO & content marketing mandate for AGEasy by Antara - https://www.marcamoney.com/adlift-wins-seo-content-marketing-mandate-for-ageasy-by-antara/
AdLift wins SEO & content marketing mandate for AGEasy by Antara - https://www.afaqs.com/news/newbizwins/adlift-wins-seo-content-marketing-mandate-for-ageasy-by-antara-10940476
Health and finance see up to 60% CTR drops as AI Overviews disrupt search - https://www.socialsamosa.com/experts-speak/health-and-finance-ctr-drops-ai-overviews-disrupt-search-10924709
The consent pivot: Why Meta’s data “surveillance” loss is Google and YouTube’s gain - https://www.storyboard18.com/digital/the-consent-pivot-why-metas-data-surveillance-loss-is-google-and-youtubes-gain-86017.htm
The consent pivot: Why Meta’s data “surveillance” loss is Google and YouTube’s gain - https://www.storyboard18.com/digital/the-consent-pivot-why-metas-data-surveillance-loss-is-google-and-youtubes-gain-86017.htm#google_vignette
Not anti-advertising, but anti-surveillance capitalism - https://www.storyboard18.com/digital/not-anti-advertising-but-anti-surveillance-capitalism-nclat-ruling-reshapes-metas-whatsapp-driven-ad-ecosystem-in-india-85940.htm
DPDP Act is here: New rules to rewire how brands and ad agencies collect, use, and prove data consent - https://www.moneycontrol.com/technology/dpdp-act-is-here-new-rules-to-rewire-how-brands-and-ad-agencies-collect-use-and-prove-data-consent-article-13725287.html#google_vignette
Inside AdLift-Liqvd Asia’s high-stakes bet on a unified digital agency model - https://www.socialsamosa.com/industry-updates/inside-adlift-liqvd-asias-high-stakes-bet-on-a-unified-digital-agency-model-10881943
ChatGPT traffic is small, but high-intent: AdLift - https://www.campaignindia.in/article/chatgpt-traffic-is-small-but-high-intent-adlift/505746
Is ChatGPT Traffic a Threat or an Opportunity? New Data Reveals the Surprising Answer - https://www.agencyreporter.com/is-chatgpt-traffic-a-threat-or-an-opportunity-new-data-reveals-the-surprising-answer/
India’s first AI-driven OTT show redefines epic storytelling – JioHotstar’s Mahabharat crosses 26.5 mn views - https://www.financialexpress.com/business/brandwagon-jiohotstars-ai-driven-mahabharat-crosses-26-5-million-views-redefines-epic-storytelling-4037630/
ChatGPT users spend more time on site than Google visitors - https://bestmediainfo.com/insights/chatgpt-users-spend-more-time-on-site-than-google-visitors-10623398
ChatGPT users engage more than Google visitors: Report - https://brandequity.economictimes.indiatimes.com/news/research/adlift-study-reveals-chatgpt-users-exhibit-higher-engagement-than-google-visitors/125086403
Zoho’s Arattai Tops App Charts, Sparks Talk of a Homegrown WhatsApp Rival - https://www.impactonnet.com/impact-stories/zohos-arattai-tops-app-charts-sparks-talk-of-a-homegrown-whatsapp-rival-12132.html
AdLift’s Tesseract pioneers “Brand Share of Voice” - https://www.mxmindia.com/advertising/adlifts-tesseract-pioneers-brand-share-of-voice/
AdLift’s Tesseract Pioneers “Brand Share of Voice” Feature to Track Brand Mentions in AI Search - https://www.mediainfoline.com/advertising/adlifts-tesseract-pioneers-brand-share-of-voice-feature-to-track-brand-mentions-in-ai-search
AdLift’s Tesseract Pioneers “Brand Share of Voice” Feature to Track Brand Mentions in AI Search - https://www.mediainfoline.com/advertising/adlifts-tesseract-pioneers-brand-share-of-voice-feature-to-track-brand-mentions-in-ai-search#google_vignette
AdLift’s Tesseract Pioneers “Brand Share of Voice” Feature to Track Brand Mentions in AI Search - https://www.agencyreporter.com/adlifts-tesseract-pioneers-brand-share-of-voice-feature-to-track-brand-mentions-in-ai-search/
AdLift launches feature to monitor brand visibility in AI search - https://www.socialsamosa.com/industry-updates/adlift-launches-feature-monitor-brand-visibility-ai-search-10467426
GST 2.0: Simpler Taxes, Bigger Savings- How FMCG, Automobiles, BFSI, & M&E Stand To Gain - https://marketingmind.in/gst-two-point-zero-simpler-taxes-bigger-savings-how-fmcg-automobiles-bfsi-me-stand-to-gain/
GST 2.0 reforms to fuel a 15–20% surge in festive AdEx across key categories - https://www.socialsamosa.com/experts-speak/gst-reforms-surge-in-festive-adex-across-key-categories-10022393
Garba Goodies, Diwali Dhamaka: GST cuts to spark ad boom, 8-10% surge in brand spends - https://www.moneycontrol.com/news/trends/garba-goodies-diwali-dhamaka-gst-cuts-to-spark-ad-boom-8-10-surge-in-brand-spends-13523656.html
GST simplification raises stakes for festive marketers - https://www.campaignindia.in/article/gst-simplification-raises-stakes-for-festive-marketers/504611
India’s festive digital AdEx to surge 25% in 2025; influencer & CTV spends to corner up to 35% of budgets - https://www.storyboard18.com/advertising/indias-festive-digital-adex-to-surge-25-in-2025-influencer-ctv-spends-to-corner-up-to-35-of-budgets-80144.htm
Festive ad spends set to rise 10–15% in 2025, digital-first brands lead the charge - https://www.financialexpress.com/business/brandwagon-festive-ad-spends-set-to-rise-1015-in-2025-digital-first-brands-lead-the-charge-3956559/
AdLift bags Plum’s mandate - https://www.mxmindia.com/advertising/adlift-bags-seo-and-content-marketing-mandate-for-plum/
AdLift wins SEO and content marketing mandate for Plum - https://www.marcamoney.com/adlift-wins-seo-and-content-marketing-mandate-for-plum/
AdLift Bags SEO and Content Marketing Mandate for Plum - https://www.advertisingreporter.com/media/adlift-bags-seo-and-content-marketing-mandate-for-plum/
AdLift wins SEO and content marketing mandate for Plum - https://viralvaultindia.com/adlift-wins-seo-and-content-marketing-mandate-for-plum/
AdLift Drives Organic Growth for Plum: A Full-Funnel SEO and Content Marketing Strategy - https://customerengagement.net/adlift-seo-content-marketing-mandate-plum-vegan-skincare/
AdLift Wins SEO & Content Marketing Mandate For Plum - https://marketingmind.in/adlift-wins-seo-content-marketing-mandate-for-plum/
AdLift Bags SEO and Content Marketing Mandate for Plum - https://www.mediainfoline.com/agency/adlift-bags-seo-and-content-marketing-mandate-for-plum
Adlift wins SEO and content marketing mandate for Plum - https://www.socialsamosa.com/industry-updates/adlift-seo-content-marketing-mandate-plum-9655668
AdLift bags SEO and content marketing mandate for Plum - https://www.afaqs.com/news/newbizwins/adlift-bags-seo-and-content-marketing-mandate-for-plum-9655638
The closing gap: YouTube challenges Instagram’s shoppability crown - https://www.storyboard18.com/brand-marketing/the-closing-gap-youtube-challenges-instagrams-shoppability-crown-77907.htm
AdLift wins SEO and content marketing mandate for Orient Bell Tiles - https://www.marcamoney.com/adlift-wins-seo-and-content-marketing-mandate-for-orient-bell-tiles/
AdLift Wins SEO and Content Marketing Mandate for Orient Bell Tiles - https://adtechtoday.com/adlift-wins-seo-and-content-marketing-mandate-for-orient-bell-tiles/
AdLift Secures SEO and Content Marketing Mandate for Orient Bell Tiles - https://viralvaultindia.com/adlift-secures-seo-and-content-marketing-mandate-for-orient-bell-tiles/
AdLift Wins SEO and Content Marketing Mandate for Orient Bell Tiles - https://www.mediainfoline.com/agency/adlift-wins-seo-and-content-marketing-mandate-for-orient-bell-tiles
AdLift Wins SEO & Content Marketing Mandate For Orient Bell Tiles - https://marketingmind.in/adlift-wins-seo-content-marketing-mandate-for-orient-bell-tiles/
AdLift Wins SEO and Content Marketing Mandate for Orient Bell Tiles - https://customerengagement.net/adlift-wins-seo-content-marketing-orient-bell-tiles/
AdLift wins SEO and content marketing mandate for Orient Bell Tiles - https://www.afaqs.com/news/newbizwins/adlift-wins-seo-and-content-marketing-mandate-for-orient-bell-tiles-9606032
AdLift bags SEO and content marketing mandate for Orient Bell Tiles - https://www.socialsamosa.com/industry-updates/adlift-seo-content-marketing-mandate-orient-bell-tiles-9606667
AdLift bags SEO and content marketing mandate from Orient Bell Tiles - https://www.buzzincontent.com/news/adlift-bags-seo-and-content-marketing-mandate-from-orient-bell-tiles-9606258
AdLift wins SEO and Content Marketing mandate for Orient Bell Tiles - https://www.advertisingreporter.com/media/adlift-wins-seo-and-content-marketing-mandate-for-orient-bell-tiles/
AdLift Wins Paid Media Mandate for Aspero - https://viralvaultindia.com/adlift-wins-paid-media-mandate-for-aspero/
AdLift Wins Paid Media Duties for Aspero - https://www.mediainfoline.com/agency/adlift-wins-paid-media-duties-for-aspero
AdLift wins paid media duties for Aspero - https://www.marcamoney.com/adlift-wins-paid-media-duties-for-aspero/
AdLift to handle paid media mandate for Aspero - https://bestmediainfo.com/mediainfo/mediainfo-digital/adlift-to-handle-paid-media-mandate-for-aspero-9520050
AdLift wins paid media duties for Aspero - https://www.afaqs.com/news/newbizwins/adlift-wins-paid-media-duties-for-aspero-9519634
Moves and wins: Week of 21 July - https://www.campaignindia.in/gallery/moves-and-wins-week-of-21-july/503743
AdLift appoints Meghna Chettri as Vice President, Business Acceleration - https://www.marcamoney.com/adlift-appoints-meghna-chettri-as-vice-president-business-acceleration/
AdLift Secures SEO & Content Marketing Mandate For Olyv - https://adtechtoday.com/adlift-secures-seo-content-marketing-mandate-for-olyv/
AdLift wins SEO and Content Marketing Mandate for Apna.co - https://www.marcamoney.com/adlift-wins-seo-and-content-marketing-mandate-for-apna-co/
AdLift Secures SEO & Content Marketing Mandate from Olyv - https://viralvaultindia.com/adlift-secures-seo-content-marketing-mandate-from-olyv/
AdLift Wins SEO and Content Marketing Mandate for Olyv - https://www.mediainfoline.com/agency/adlift-wins-seo-and-content-marketing-mandate-for-olyv
AdLift wins SEO and content marketing mandate for Olyv - https://www.marcamoney.com/adlift-wins-seo-and-content-marketing-mandate-for-olyv/
AdLift Secures SEO & Content Marketing Mandate For Olyv - https://marketingmind.in/adlift-secures-seo-content-marketing-mandate-for-olyv/
AdLift wins SEO and content marketing Mandate for Olyv - https://www.afaqs.com/news/newbizwins/adlift-wins-seo-and-content-marketing-mandate-for-olyv-9493905
AdLift secures SEO and content mandate for financial platform Olyv - https://www.buzzincontent.com/news/adlift-secures-seo-and-content-mandate-for-financial-platform-olyv-9493975
AdLift secures SEO and content marketing mandate for Olyv - https://www.socialsamosa.com/industry-updates/adlift-secures-seo-and-content-marketing-mandate-for-olyv-9495054
AdLift Wins SEO and Content Marketing Mandate for Olyv - https://www.advertisingreporter.com/media/adlift-wins-seo-and-content-marketing-mandate-for-olyv/
AdLift bags SEO and content marketing mandate for Apna.co - https://www.afaqs.com/news/newbizwins/adlift-bags-seo-and-content-marketing-mandate-for-apnaco-9477029
AdLift Secures SEO & Content Marketing Mandate for Apna.co - https://viralvaultindia.com/adlift-secures-seo-content-marketing-mandate-for-apna-co/
AdLift to manage SEO and content marketing for Apna.co - https://www.buzzincontent.com/news/adlift-to-manage-seo-and-content-marketing-for-apnaco-9477411
AdLift Wins SEO and Content Marketing Mandate for Apna.co - https://www.advertisingreporter.com/media/adlift-wins-seo-and-content-marketing-mandate-for-apna-co/
AdLift Secures SEO And Content Marketing Mandate For Apna.co - https://marketingmind.in/adlift-secures-seo-and-content-marketing-mandate-for-apna-co/
Adlift Wins SEO and Content Marketing Mandate for Apna.co - https://www.instagram.com/agency.reporter/p/DL1z6hLJ_aO/
AdLift Wins SEO and Content Marketing Mandate for Apna.co - https://www.mediainfoline.com/agency/adlift-wins-seo-and-content-marketing-mandate-for-apna-co
AdLift secures SEO & content marketing mandate for Apna.co - https://www.socialsamosa.com/industry-updates/adlift-seo-content-marketing-mandate-for-apna-9474239
AdLift appoints Meghna Chettri as VP – Business Acceleration - https://mediabrief.com/adlift-appoints-meghna-chettri-as-vp-business-acceleration/
Appointed as Vice President, Business Acceleration at Adlift - https://www.instagram.com/p/DLrkKmYJNOp/
Meghna Chettri joins AdLift as VP, business acceleration - https://bestmediainfo.com/mediainfo/mediainfo-marketing/meghna-chettri-joins-adlift-as-vp-business-acceleration-9462756
AdLift Welcomes Meghna Chettri as Vice President, Business Acceleration - https://www.advertisingreporter.com/media/adlift-welcomes-meghna-chettri-as-vice-president-business-acceleration/
AdLift appoints Meghna Chettri as Vice President, Business Acceleration - https://www.afaqs.com/people-spotting/adlift-appoints-meghna-chettri-as-vice-president-business-acceleration-9462099
Digital adex to grow to 47% of total ad spend in 2025: Prashant Puri of AdLift - https://www.storyboard18.com/brand-makers/digital-adex-to-grow-to-47-of-total-ad-spend-in-2025-prashant-puri-of-adlift-72623.htm
Amazon’s Ad Gamble: Why Prime Video is betting on commercial breaks in India - https://www.storyboard18.com/digital/amazons-ad-gamble-why-prime-video-is-betting-on-commercial-breaks-in-india-69056.htm
Chai stall or billboard? WhatsApp becomes ground zero for Meta’s growing ad ambitions - https://www.storyboard18.com/how-it-works/chai-stall-or-billboard-whatsapp-becomes-ground-zero-for-metas-growing-ad-ambitions-70676.htm
From Binge to Breaks: How ads are redefining OTT viewing in India - https://www.storyboard18.com/how-it-works/from-binge-to-breaks-how-ads-are-redefining-ott-viewing-in-india-69718.htm
AdLift secures SEO and website maintenance mandate for Supertail - https://www.adgully.com/post/2606/adlift-secures-seo-and-website-maintenance-mandate-for-supertails
8 Marketers on Safeguarding the Authenticity of Sustainability in a Cluttered Market - https://mediabrief.com/exclusive-eight-marketers-on-world-environment-day-2025/
The Breakfast Show - https://www.linkedin.com/posts/adlift-marketing-pvt-ltd-_adlift-ndtvbreakfastshow-advancetips-activity-7331619247950827520-WUSv?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAXVWiwBreUvsH6FX__Jv2SuFM896HIcz-w
Liqvd Asia’s AdLift launches AI-based tool to track brand visibility - https://www.socialsamosa.com/industry-updates/liqvd-asia-launches-ai-based-tool-to-track-brand-visibility-9086701
AdLift unveils AI tool ‘Tesseract’ to monitor brand visibility on ChatGPT, AI overviews - https://bestmediainfo.com/mediainfo/mediainfo-digital/adlift-unveils-ai-tool-to-monitor-brand-visibility-on-chatgpt-ai-overviews-9087130
Liqvd Asia’s AdLift launches new tool, Tesseract - https://www.agencyreporter.com/liqvd-asias-adlift-launches-new-tool-tesseract/
Could Google’s cookie delay usher in a post-Google ad era? - https://www.storyboard18.com/how-it-works/could-googles-cookie-delay-usher-in-a-post-google-ad-era-63397.htm
How Google’s ad tech power skews transparency and competition in India - https://www.storyboard18.com/how-it-works/how-googles-ad-tech-power-skews-transparency-and-competition-in-india-62886.htm
Behind the Speed: Ad fraud in quick commerce could cost brands up to Rs 1000 crore - https://www.storyboard18.com/how-it-works/behind-the-speed-ad-fraud-in-quick-commerce-could-cost-brands-up-to-rs-1000-crore-62359.htm
LIT – Liqvd in Talks | Episode 01 - https://www.youtube.com/watch?v=ZUah84G3wTY
Liqvd Asia Acquires Performance Marketing & SEO Agency AdLift - https://marketingmind.in/liqvd-asia-acquires-adlift/
Liqvd Asia acquires AdLift to expand global footprint and dominate the digital marketing space - https://www.medianews4u.com/liqvd-asia-acquires-adlift-to-expand-global-footprint-and-dominate-the-digital-marketing-space/
Liqvd Asia acquires AdLift - https://bestmediainfo.com/mediainfo/advertising/liqvd-asia-acquires-adlift-8871707
Liqvd Asia Acquires Adlift - https://www.exchange4media.com/marketing-news/liqvd-asia-acquires-adlift-141898.html
Liqvd Asia acquires performance marketing and SEO agency AdLift - https://mediabrief.com/liqvd-asia-acquires-adlift/
Liqvd Asia acquires AdLift to scale up operations in USA, GCC, APAC, Europe - https://www.storyboard18.com/agency-news/liqvd-asia-acquires-adlift-to-scale-up-operations-in-usa-gcc-apac-europe-59720.htm
Liqvd Asia acquires AdLift for Rs 50 crore - https://economictimes.indiatimes.com/industry/services/advertising/liqvd-asia-acquires-adlift-for-rs-50-crore/articleshow/119243776.cms
Liqvd Asia acquires AdLift - https://www.afaqs.com/news/advertising/liqvd-asia-acquires-adlift-8871750
Liqvd Asia acquires AdLift to expand global digital marketing reach - https://www.financialexpress.com/business/brandwagon-liqvd-asia-acquires-adlift-to-expand-global-digital-marketing-reach-3782655/
Liqvd Asia acquires AdLift for ₹50 crore to strengthen digital marketing play - https://www.livemint.com/companies/news/liqvd-asia-acquires-adlift-for-rs-50-crore-to-strengthen-digital-marketing-play-11742454480508.html
Liqvd Asia acquires AdLift - https://www.marcamoney.com/liqvd-asia-acquires-adlift/
Liqvd Asia Acquires AdLift to Redefine Digital Marketing Landscape - https://www.adlift.com/in/liqvd-asia-acquires-adlift-to-redefine-digital-marketing-landscape/
Short-video platforms’ adex to surge by 30%; advertisers split over homegrown apps’ effectiveness - https://www.storyboard18.com/how-it-works/short-video-platforms-adex-to-surge-by-30-advertisers-split-over-homegrown-apps-effectiveness-58643.htm
Startup Essentials Conclave 2025: Learn, Network & Scale Your Business - https://yourstory.com/2025/02/startup-essentials-conclave-2025-expert-growth-strategies
AI has changed the SEO playbook: What’s next for marketers? - https://www.socialsamosa.com/experts-speak/ai-changed-seo-playbook-whats-next-for-marketers-8757671
App stores, brands, influencers and fake reviews: AI-generated ratings and fake reviews on app stores are cause for concern - https://www.storyboard18.com/how-it-works/app-stores-brands-influencers-and-fake-reviews-ai-generated-ratings-and-fake-reviews-on-app-stores-are-cause-for-concern-57221.htm
Watch, shop, repeat: Combining reach and relevance - https://www.financialexpress.com/business/brandwagon-watch-shop-repeat-combining-reach-and-relevance-3742067/
Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back - https://www.storyboard18.com/how-it-works/google-ads-costs-soar-cpcs-up-30-100-across-key-industries-brands-are-fighting-back-55677.htm
AI market and it’s opportunity - https://www.youtube.com/watch?v=mtq3KJrFN1k
Budget 2025: A Step Forward for Startups and Tech, But Media & Advertising Leaders Seek More Attention - https://www.medianews4u.com/budget-2025-a-step-forward-for-startups-and-tech-but-media-advertising-leaders-seek-more-attention/
Union Budget 2025 | Marketing fraternity commends digital push, consumer-centric reforms - https://mediabrief.com/union-budget-2025-marketing-fraternity-commends-digital-push/
High disposable income will boost AdEx, companies to increase ad budgets - https://www.storyboard18.com/advertising/high-disposable-income-will-boost-adex-companies-to-increase-ad-budgets-55353.htm
Global AI landscape - https://www.youtube.com/watch?v=KkxwseqPvB0&t=103s
Make movie tickets cheaper; bring policies to spur ad growth: Media & Entertainment Budget 2025 wish list - https://www.moneycontrol.com/budget/make-movie-tickets-cheaper-bring-policies-to-spur-ad-growth-media-entertainment-budget-2025-wish-list-article-12920384.html
Q-Commerce DSPs to dent big tech’s ad revenue in India - https://www.storyboard18.com/advertising/q-commerce-dsps-to-dent-big-techs-ad-revenue-in-india-54972.htm
Holy Grail of marketing: Maha Kumbh 2025 drives brand spends by 300% - https://www.moneycontrol.com/news/trends/holy-grail-of-marketing-maha-kumbh-2025-drives-brand-spends-by-300-12914241.html
IPL, Maha Kumbh, Bigg Boss, KBC to fuel India AdEx growth by 15% in 2025 - https://www.storyboard18.com/brand-marketing/ipl-maha-kumbh-bigg-boss-kbc-to-fuel-india-adex-growth-by-15-in-2025-53054.htm
Co-existential Crisis: CTV to surpass pay TV subscribers base of 60 mn in 2025 - https://www.storyboard18.com/how-it-works/co-existential-crisis-ctv-to-surpass-pay-tv-subscribers-base-of-60-mn-in-2025-52318.htm
From free tomatoes to hidden fees: A sneak peek into the world of q-commerce manipulation - https://www.storyboard18.com/how-it-works/from-free-tomatoes-to-hidden-fees-a-sneak-peek-into-the-world-of-q-commerce-manipulation-49806.htm
WrApped: Are annual reviews brands’ new year-end marketing vehicles? - https://www.afaqs.com/marketing/spotify-wrapped-are-yearly-reviews-brands-new-marketing-vehicles-7778871
Why 2025 should be the year of celebrating regional festivals in advertising - https://www.socialsamosa.com/experts-speak/2025-year-celebrating-regional-festivals-advertising-7776327
High costs and limited returns- Ad spends on LinkedIn likely to go down 20% - https://www.storyboard18.com/digital/high-costs-and-limited-returns-ad-spends-on-linkedin-likely-to-go-down-20-46203.htm
New Engines Power Search Advertising for Brands Consumers - https://www.exchange4media.com/digital-news/new-engines-power-search-advertising-for-brands-consumers-138236.html
Festive season ad spends shift: TV ad spends down 10%; digital up 20% - https://www.storyboard18.com/advertising/festive-season-ad-spends-shift-tv-ad-spends-down-10-digital-up-20-45519.htm
Post cookie chaos, will Google users now try the searchGPT sauce - https://www.exchange4media.com/digital-news/post-cookie-chaos-will-google-users-now-try-the-searchgpt-sauce-136236.html
Time for India to Snap Out of Cookie Complacency - https://www.exchange4media.com/digital-news/time-for-india-to-snap-out-of-cookie-complacency-and-get-a-taste-of-new-tech-136156.html
Despite Google’s Retention of Third-Party Cookies, Shift Toward First-Party Data Continues - https://www.storyboard18.com/how-it-works/despite-googles-retention-of-third-party-cookies-shift-toward-first-party-data-continues-37974.htm
Cookies Stay in the Jar, Will Alternatives Suffer? - https://www.impactonnet.com/talking-point/cookies-stay-in-the-jar-will-alternatives-suffer-8636.html
Advertisers Relieved as Google Retains Cookie Phase-Out, but What About Consumer Privacy? - https://www.socialsamosa.com/experts-speak/advertisers-relieved-google-retains-cookie-phaseout-consumer-privacy-6676419
A Progressive Budget That Will Boost Marketing &Amp; Advertising - https://www.exchange4media.com/budget-2024-news/a-progressive-budget-that-will-boast-marketing-advertising-135885.html
Advertising Fraternity Applauds the Union Budget 2024 - https://bestmediainfo.com/mediainfo/advertising/advertising-fraternity-applauds-the-union-budget-2024-6602832
Advertising Fraternity Applauds the Union Budget 2024 - https://bestmediainfo.com/mediainfo/advertising/advertising-fraternity-applauds-the-union-budget-2024-6602832
How search marketing can adapt in a data-conscious future? - https://www.storyboard18.com/special-coverage/privacy-paradox-is-search-marketing-doomed-in-a-cookie-less-world-36552.htm
How Search Marketing Can Adapt in a Data-Conscious Future - https://www.storyboard18.com/special-coverage/privacy-paradox-is-search-marketing-doomed-in-a-cookie-less-world-36552.htm
The Impact of Short-Form Content and Algorithms on Storytelling - https://www.socialsamosa.com/experts-speak/the-impact-of-short-form-on-storytelling-in-advertising-5551955
Adlift Bags Integrated Digital Marketing Mandate for Mederma - https://www.afaqs.com/news/mktg/adlift-bags-integrated-digital-marketing-mandate-for-mederma
Adlift Bags Integrated Digital Marketing Mandate for Mederma - https://www.adgully.com/adlift-bags-integrated-digital-marketing-mandate-for-mederma-147410.html
Adlift Bags Integrated Digital Marketing Mandate for Mederma - https://www.socialsamosa.com/industry-updates/adlift-integrated-digital-marketing-mandate-mederma-4781159
Adlift Bags Integrated Digital Marketing Mandate for Mederma - https://bestmediainfo.com/mediainfo/mediainfo-digital/adlift-bags-integrated-digital-marketing-mandate-for-mederma-4781261
Adlift Bags Integrated Digital Marketing Mandate for Mederma - https://marketingmind.in/adlift-bags-digital-marketing-mandate-for-mederma/
AdLift bags integrated digital marketing mandate for Mederma - https://www.afaqs.com/news/mktg/adlift-bags-integrated-digital-marketing-mandate-for-mederma
Adlift Certified as a Great Place to Work - https://www.adgully.com/adlift-certified-as-a-great-place-to-work-146264.html
Adlift Certified as a Great Place to Work®, Highlighting Commitment to Employee Happiness and Innovation - https://www.agencyreporter.com/adlift-great-place-to-work/
Account Wins: One Source-Vitraya Technologies, Adlift-Mederma - https://bwmarketingworld.com/article/account-wins-one-source-vitraya-technologies-adlift-mederma-524370
What Does the Maternity Leave Policy Look Like at Indian Ad Agencies - https://www.socialsamosa.com/experts-speak/maternity-leave-policy-at-indian-ad-agencies-4594744
Exclusive | Prashant Puri of Adlift: with Ai and Automation, Human Expertise and Creativity - https://mediabrief.com/exclusive-prashant-puri-of-adlift/
Combating marketing fatigue and reigniting customer engagement - https://www.storyboard18.com/special-coverage/combating-marketing-fatigue-and-reigniting-customer-engagement-31407.htm
Nothing can replace getting your hands dirty – Prashant Puri, AdLift - https://www.afaqs.com/afaqs-pause/afaqs-pause-prashant-puri-co-founder-ceo-adlift
On the Spot with Rishabh Mahendru, VP, client success and growth, AdLift - https://www.financialexpress.com/business/brandwagon-on-the-spot-with-rishabh-mahendru-vp-client-success-and-growth-adlift-3417700/
Is Jack Dorsey’s Bluesky another Threads in the making? - https://www.afaqs.com/news/digital/is-jack-dorseys-bluesky-another-threads-in-the-making
Google Chrome’s cookie shift: Navigating challenges and embracing first-party data - https://www.socialsamosa.com/experts-speak/google-chrome-cookie-shift-navigating-challenges-embracing-first-party-data-2323965
Passport to the big screen - https://www.financialexpress.com/business/brandwagon-passport-to-the-big-screen-3284029/
AdLift wins paid media mandate for Genes Lecoanet Hemant - https://bestmediainfo.com/2023/10/adlift-wins-paid-media-mandate-for-genes-lecoanet-hemant
AdLift wins Paid Media mandate for Genes Lecoanet Hemant - https://www.mediainfoline.com/agency/adlift-wins-paid-media-mandate-for-genes-lecoanet-hemant
AdLift wins paid media mandate for Genes Lecoanet Hemant - https://www.socialsamosa.com/industry-updates/adlift-wins-paid-media-mandate-genes-lecoanet-hemant-1508372
AdLift bags digital marketing mandate for Craftslane - https://www.afaqs.com/news/advertising/adlift-bags-digital-marketing-mandate-for-craftslane
AdLift Secures 360-Degree Digital Marketing Mandate for Craftslane - https://www.adgully.com/adlift-secures-360-degree-digital-marketing-mandate-for-craftslane-136858.html
AdLift Secures 360-Degree Digital Marketing Mandate for Craftslane - https://www.mediainfoline.com/agency/adlift-secures-360-degree-digital-marketing-mandate-for-craftslane
AdLift Bags Digital Marketing Mandate For Craftslane - https://bwmarketingworld.businessworld.in/article/AdLift-Bags-Digital-Marketing-Mandate-For-Craftslane-/21-09-2023-492125/
AdLift wins Craftslane’s digital marketing mandate - https://www.socialsamosa.com/industry-updates/adlift-wins-craftslanes-digital-marketing-mandate-1378473
AdLift bags digital marketing mandate for Craftslane - https://bestmediainfo.com/2023/09/adlift-bags-digital-marketing-mandate-for-craftslane
AdLift acquires the digital marketing mandate for Craftslane - https://www.financialexpress.com/business/brandwagon-adlift-acquires-the-digital-marketing-mandate-for-craftslane-3250278/
Experts anticipate at least 10-15% jump in Ganesh Chaturthi ad spends - https://www.socialsamosa.com/experts-speak/experts-anticipate-10-15-percent-adspends-ganesh-chaturthi-1349392
Brands and the beckoning call of India’s Digital Public Goods - https://www.exchange4media.com/digital-news/brands-and-the-beckoning-call-of-indias-digital-public-goods-129863.html
Cricket World Cup to drive festive advertising, spends to grow 15% - https://www.moneycontrol.com/news/trends/cricket-world-cup-to-drive-festive-advertising-spends-to-grow-15-11358801.html
Agency Reporter - https://www.linkedin.com/posts/agency-reporter_congratulations-adlift-inc-prashant-puri-activity-7086699539692236800-ywQ3/?utm_source=share&utm_medium=member_desktop
AdLift Takes the Helm for Shipyaari’s SEO and Content Marketing - https://www.adgully.com/adlift-takes-the-helm-for-shipyaari-s-seo-and-content-marketing-134226.html
Shipyaari awards SEO and content marketing mandate to AdLift - https://www.medianews4u.com/shipyaari-awards-seo-and-content-marketing-mandate-to-adlift/
AdLift Takes the Helm for Shipyaari’s SEO and Content Marketing - https://www.passionateinmarketing.com/adlift-takes-the-helm-for-shipyaaris-seo-and-content-marketing/
AdLift wins Shipyaari’s SEO and Content Marketing mandate - https://www.socialsamosa.com/2023/07/adlift-shipyaaris-seo-content-marketing-mandate/
AdLift wins Shipyaari’s SEO and content marketing mandate - https://www.buzzincontent.com/story/adlift-wins-shipyaari-single-s-seo-and-content-marketing-mandate/
AdLift Partners with Shipyaari for SEO and Content Marketing - https://www.mediainfoline.com/agency/adlift-partners-shipyaari-seo-content-marketing
AdLift takes the helm for Shipyaari’s SEO and Content Marketing - https://www.afaqs.com/news/advertising/adlift-takes-the-helm-for-shipyaaris-seo-and-content-marketing
Experts voice optimism for H2 inspite of Indian AdEx decline seen in H1 - https://www.socialsamosa.com/2023/07/expectations-indian-adex-h1-h2/
ICC Men’s World Cup 2023: Marketing kit to see more AI, AR and influencer marketing formats - https://www.socialsamosa.com/2023/06/icc-mens-world-cup-2023-marketing-kit/
Prashant Puri LIVE in conversation with NDTV’s Vishnu Som - https://www.youtube.com/watch?v=dxGSSUS8zcA
BrandWagon Ad Talk with AdLift’s Prashant Puri - https://www.financialexpress.com/business/brandwagon-brandwagon-ad-talk-with-adlifts-prashant-puri-3076309/
Social listening: Effective launchpad for devising content strategy - https://www.buzzincontent.com/story/social-listening-effective-launchpad-for-devising-content-strategy/
IPL 2023 to see higher ad revenue riding on digital; audience reach to be on par with TV - https://www.moneycontrol.com/news/trends/sports/ipl-2023-to-see-higher-ad-revenue-riding-on-digital-audience-reach-to-be-on-par-with-tv-10248381.html
Charting a new course - https://www.financialexpress.com/brandwagon/charting-a-new-course/3000560/
The Luxe Nomad onboards Adlift as its Digital Agency on Record - https://www.linkedin.com/posts/agency-reporter_congratulations-team-adlift-india-the-activity-7031202429454983169-PsJD?utm_source=share&utm_medium=member_desktop
AdLift becomes digital AOR for The Luxe Nomad - https://bestmediainfo.com/2023/02/adlift-becomes-digital-aor-for-the-luxe-nomad
The Luxe Nomad selects AdLift as its Digital Agency on Record - https://www.afaqs.com/news/advertising/the-luxe-nomad-selects-adlift-as-its-digital-agency-on-record
The Luxe Nomad selects AdLift as its Digital Agency on Record (AOR) - https://www.mediainfoline.com/agency/the-luxe-nomad-selects-adlift-as-its-digital-agency-on-record-aor
The Luxe Nomad appoints AdLift as its Digital AOR - https://www.medianews4u.com/the-luxe-nomad-appoints-adlift-as-its-digital-aor/
ChatGPT: Boon Or Bane? | We The People - https://www.youtube.com/watch?v=X3SQUsUHXoE
With new AI tools, how can writers adapt to changes? - https://www.socialsamosa.com/2023/01/with-new-ai-tools-how-can-writers-adapt-to-changes/
OTT spends to increase this year, but will it come close to social media? Here’s what experts think - https://www.socialsamosa.com/2023/01/ott-advertising-trends-2023/
AdLift bags the SEO, Content Marketing mandate for Wingreensworld.com - https://www.adgully.com/adlift-bags-the-seo-content-marketing-mandate-for-wingreensworld-com-125895.html
Wingreensworld.com awards AdLift the SEO and content marketing mandate - https://www.financialexpress.com/brandwagon/wingreensworld-com-awards-adlift-the-seo-and-content-marketing-mandate/2902289/
AdLift bags Wingreens World’s SEO and content marketing mandate - https://www.buzzincontent.com/story/adlift-bags-wingreens-world-single-s-seo-and-content-marketing-mandate/
AdLift bags the SEO and Content Marketing mandate for Wingreensworld.com - https://www.mediainfoline.com/agency/adlift-bags-wingreens-world-com
AdLift wins SEO and Content Marketing duties of Wingreensworld.com - https://www.exchange4media.com/marketing-news/adlift-wins-seo-and-content-marketing-duties-of-wingreensworldcom-124094.html
AdLift bags mandate for TheLabelLife - https://www.mxmindia.com/2022/11/adlift-bags-mandate-for-thelabellife/
AdLift wins SEO & Content Marketing mandate for TheLabelLife - https://www.socialsamosa.com/2022/11/adlift-seo-content-marketing-mandate-thelabellife/
AdLift wins SEO and Content Marketing mandate for TheLabelLife - https://www.afaqs.com/news/advertising/adlift-wins-seo-and-content-marketing-mandate-for-thelabellife
AdLift wins SEO and content marketing mandate for TheLabelLife - https://www.adgully.com/adlift-wins-seo-and-content-marketing-mandate-for-thelabellife-125560.html
AdLift wins SEO and Content Marketing mandate for TheLabelLife - https://www.passionateinmarketing.com/adlift-wins-seo-and-content-marketing-mandate-for-thelabellife/
AdLift wins SEO & content marketing mandate for TheLabelLife - https://www.exchange4media.com/announcements-news/adlift-wins-seo-content-marketing-mandate-for-thelabellife-123955.html
TheLabelLife awards AdLift its SEO and content marketing mandate - https://www.financialexpress.com/brandwagon/thelabellife-awards-adlift-its-seo-and-content-marketing-mandate/2894452/
AdLift wins TheLabelLife’s SEO and content marketing mandate - https://www.buzzincontent.com/story/adlift-wins-thelabellife-single-s-seo-and-content-marketing-mandate/
AdLift wins SEO and Content Marketing mandate for TheLabelLife - https://www.mediainfoline.com/agency/adlift-wins-seo-and-content-marketing-mandate-for-thelabellife
AdLift wins SEO and Content Marketing mandate for TheLabelLife - https://www.medianews4u.com/adlift-wins-seo-and-content-marketing-mandate-for-thelabellife/
Wait & watch on metaverse - https://www.financialexpress.com/brandwagon/wait-and-watch-on-metaverse/2891554/
Navigating through the chaos at Elon Musk’s Twitter, experts suggest way forward - https://www.socialsamosa.com/2022/11/navigating-chaos-elon-musk-twitter-experts-speak/
Elon Musk to turn Twitter into a new playground for brands but concerns remain, say marketers - https://www.moneycontrol.com/news/trends/elon-musk-to-turn-twitter-into-a-new-playground-for-brands-but-concerns-remain-say-marketers-9420991.html
Big tech growth pause: Brands reviewing digital media mix even as India bucks the trend - https://www.exchange4media.com/digital-news/big-tech-growth-pause-brands-reviewing-digital-media-mix-even-as-india-bucks-the-trend-123416.html
AdLift Ideates Naukri.com’s Social Media and OOH Campaign - https://www.adgully.com/adlift-ideates-naukri-com-s-social-media-and-ooh-campaign-123916.html
Naukri.com comes up with social media, OOH campaign #MyKindaNaukri - https://www.exchange4media.com/out-of-home-news/naukricom-comes-up-with-social-media-ooh-campaign-mykindanaukri-122998.html
AdLift ideates Naukri.com’s latest campaign- #MyKindaNaukri - https://www.agencyreporter.com/adlift-ideates-naukri-coms-latest-campaign-mykindanaukri/
Cult figures: Building a personal brand on social media - https://www.financialexpress.com/brandwagon/cult-figures-building-a-personal-brand-on-social-media/2690694/
THE E-COMMERCE EXPLOSION - https://www.impactonnet.com/cover-story/the-e-commerce-explosion-7972.html
Instagram rolls back changes after backlash - https://economictimes.indiatimes.com/tech/technology/reels-helps-instagram-cash-in-on-tiktok-ban-in-india/articleshow/93225445.cms?from=mdr
Why Google delayed third-party cookie phase-out - https://www.exchange4media.com/digital-news/is-slow-market-the-real-reason-for-google-delaying-cookie-phase-out-121610.html
Our creator economy and the new art of monetization - https://www.livemint.com/opinion/online-views/our-creator-economy-and-the-new-art-of-monetization-11659025740262.html
Crypto brands under the scanner after Vauld’s shut down - https://www.afaqs.com/news/mktg/crypto-brands-under-the-scan-after-vaulds-shut-down
IPL Media Rights | Ad rates for TV, digital to see 10-30% uptick in 2023, say experts - https://www.moneycontrol.com/news/trends/sports-trends/ipl-media-rights-ad-rates-on-tv-and-digital-to-see-10-30-uptick-in-2023-say-experts-8681291.html
Crypto brands continue to limit advertising on digital media amid regulatory uncertainty - https://www.moneycontrol.com/news/trends/entertainment/crypto-brands-continue-to-limit-advertising-on-digital-media-amid-regulatory-uncertainty-8566091.html
Storyboard18 | Should brands dissociate with influencers who promote toxic content? - https://www.moneycontrol.com/news/trends/features/storyboard18-should-brands-dissociate-with-influencers-who-promote-toxic-content-8531851.html
Should brands dissociate with influencers who promote toxic content? - https://www.forbesindia.com/article/storyboard18/should-brands-dissociate-with-influencers-who-promote-toxic-content/76419/1
Tata IPL 2022: TV viewership drops, but experts count on OTT - https://www.moneycontrol.com/news/trends/sports-trends/tata-ipl-2022-tv-viewership-drops-but-experts-count-on-ott-8387771.html
AdLift bags the 360-degree digital mandate for sri chaitanya schools - https://www.adgully.com/adlift-bags-the-360-degree-digital-mandate-for-sri-chaitanya-schools-116944.html
AdLift bags the digital mandate for Sri Chaitanya Schools - https://www.socialsamosa.com/2022/04/adlift-digital-mandate-sri-chaitanya-schools/
AdLift bags the 360-degree digital mandate for Sri Chaitanya Schools - https://www.afaqs.com/news/advertising/adlift-bags-the-360-degree-digital-mandate-for-sri-chaitanya-schools
After Hours: Prashant Puri, Co-Founder & CEO, AdLift - https://www.financialexpress.com/brandwagon/after-hours-prashant-puri-co-founder-ceo-adlift/2478327/
We saw more women entrepreneurs coming up during pandemic: Neha Pandey - https://www.adgully.com/we-saw-more-women-entrepreneurs-coming-up-during-pandemic-neha-pandey-114982.html
Crypto tax may hurt social cos with reward points, in-app buys - https://economictimes.indiatimes.com/tech/technology/crypto-tax-may-hurt-social-cos-with-reward-points-in-app-buys/articleshow/89487997.cms?from=mdr
Storyboard18 – Live commerce and the rise of shopatainment - https://www.forbesindia.com/article/storyboard18/storyboard18-live-commerce-and-the-rise-of-shopatainment/73169/1
Elections 2022 | BJP, other parties and Koo lead political ad spending on Facebook - https://www.moneycontrol.com/news/business/elections-2022-bjp-other-parties-and-koo-lead-political-ad-spending-on-facebook-7974851.html
Ad Land’s Young Guns: Ruchir Chauhan, AdLift - https://www.adgully.com/ad-land-s-young-guns-ruchir-chauhan-adlift-113413.html
Amazon & Flipkart collectively garnered ad rev of Rs 3900 crore in FY21 - https://www.exchange4media.com/digital-news/how-amazon-flipkart-are-fuelling-growth-in-e-commerce-advertising-117952.html
Social commerce gets an upgrade - https://www.financialexpress.com/brandwagon/social-commerce-gets-an-upgrade/2402279/
Storyboard18 – The rise of ‘key opinion leaders’ in the celebrity vs creator battle - https://www.forbesindia.com/article/storyboard18/storyboard18-the-rise-of-key-opinion-leaders-in-the-celebrity-vs-creator-battle/72879/1
Decoding the trends, learning in the A&M industry with leaders as we step into 2022 - https://www.agencyreporter.com/decoding-the-trends-learning-in-the-am-industry-with-leaders-as-we-step-into-2022/
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future - https://www.businessinsider.in/advertising/ad-agencies/article/metaverse-social-commerce-and-personalisation-in-a-cookie-less-world-heres-how-digital-marketers-are-preparing-for-the-future/articleshow/88146633.cms
Ad Land’s Young Guns: Prerna Sood, Head of Content, Adlift India - https://www.adgully.com/ad-land-s-young-guns-prerna-sood-head-of-content-adlift-india-111659.html
Sports to bring strong ad dollars for digital on back of IPL, T20 World Cup - https://www.moneycontrol.com/news/trends/sports-trends/sports-to-bring-strong-ad-dollars-for-digital-on-back-of-ipl-t20-world-cup-7521871.html
Content Marketing: The Backbone of Everything Digital - http://bwmarketingworld.businessworld.in/article/Content-Marketing-The-Backbone-of-Everything-Digital/13-10-2021-408550/
A blueprint for delivering stellar content experience - https://www.buzzincontent.com/story/a-blueprint-for-delivering-stellar-content-experience/
Is your brand’s content experience appealing to consumers? - https://www.buzzincontent.com/story/is-your-brand-single-s-content-experience-appealing-to-consumers/
AdLift appoints John George as Senior Creative Director - https://bestmediainfo.com/2021/09/adlift-appoints-john-george-as-senior-creative-director/
John George joins AdLift as senior creative director - https://www.financialexpress.com/brandwagon/john-george-joins-adlift-as-senior-creative-director/2338899/
AdLift appoints John George as Senior Creative Director - https://www.afaqs.com/people-spotting/adlift-appoints-john-george-as-senior-creative-director
AdLift Appoints John George as Senior Creative Director - https://www.mediainfoline.com/movement/adlift-appoints-john-george-as-senior-creative-director
AdLift Appoints John George as Senior Creative Director - https://www.adgully.com/adlift-appoints-john-george-as-senior-creative-director-109166.html
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season - https://www.businessinsider.in/advertising/ad-agencies/article/experts-are-hoping-to-see-the-advertising-industry-generate-around-rs-7000-crore-12-15-higher-than-last-years-festive-season/articleshow/86400874.cms
Social media influencers to corner Rs 900 cr in 2021; grow to Rs 2,200 cr by 2025: Report - https://economictimes.indiatimes.com/industry/media/entertainment/social-media-influencers-to-corner-rs-900-cr-in-2021-grow-to-rs-2200-cr-by-2025-report/articleshow/86291982.cms
ET CX Summit 2021: Deriving new trends from customer data - https://brandequity.economictimes.indiatimes.com/news/marketing/et-cx-summit-2021-deriving-new-trends-from-customer-data/86229207
Wake-up call: Are influencers losing consumer trust? - https://www.buzzincontent.com/story/wake-up-call-are-influencers-losing-consumer-trust/
Here’s why brands bank on Independence Day for new product launches - https://www.moneycontrol.com/news/trends/lifestyle-trends/heres-why-brands-bank-on-independence-day-for-new-product-launches-7349521.html
Ad spends to reach pre-COVID levels this festive season on IPL 14, say media planners - https://www.moneycontrol.com/news/business/ad-spends-to-reach-pre-covid-levels-this-festive-season-on-ipl-14-say-media-planners-7385061.html
COVID-19 fallout: Now, influencers are paid for performance as brands focus on conversions - https://www.moneycontrol.com/news/trends/lifestyle-trends/covid-19-fallout-now-influencers-are-paid-for-performance-as-brands-focus-on-conversions-7355521.html/amp
Reliance Jio looks to shake up digital advertising market with JioAds - https://www.exchange4media.com/media-others-news/reliance-jio-looks-to-shake-up-digital-advertising-market-with-jioads-115110.html
Coping with Covid-19 disruption by restructuring digital engagement in 2021 - https://www.businessinsider.in/advertising/ad-agencies/article/coping-with-covid-19-disruption-by-restructuring-digital-engagement-in-2021/articleshow/85295036.cms
New guidelines could give influencers more creative control - https://brandequity.economictimes.indiatimes.com/news/marketing/new-guidelines-could-give-influencers-more-creative-control/84397856
Fashion Brands Are Leveraging Digital Influencers for Hypergrowth - https://www.deccanchronicle.com/in-focus/080721/fashion-brands-are-leveraging-digital-influencers-for-hypergrowth.html
Will Amazon’s miniTV service shake up Indian digital ad market? - https://www.exchange4media.com/digital-news/will-amazons-minitv-service-shake-up-indian-digital-ad-market-113497.html
How ASCI’s new guidelines will impact influencer marketing industry: Experts share their opinion - https://www.businessinsider.in/advertising/brands/article/how-ascis-new-guidelines-will-impact-influencer-marketing-industry-experts-share-their-opinion/articleshow/83007724.cms
ETtech Investigation: Fantastic blue ticks and where to buy them - https://economictimes.indiatimes.com/tech/technology/fantastic-blue-ticks-and-where-to-buy-them/articleshow/80593123.cms
AdLift bags SEO and Content Marketing Mandate for Titan Group - https://www.afaqs.com/news/advertising/adlift-bags-seo-and-content-marketing-mandate-for-titan-group
” Tried & tested: In a world post Covid, consumers actively seeking ‘clinically tested and proven’ products” - https://www.financialexpress.com/lifestyle/tried-tested-in-a-world-post-covid-consumers-actively-seeking-clinically-tested-and-proven-products/2239450/
AdLift sweeps the biggies at Adgully Digixx Awards 2021 with 15 trophies - https://www.aninews.in/news/business/business/adlift-sweeps-the-biggies-at-adgully-digixx-awards-2021-with-15-trophies20210416160813/
Here are 5 signs that ‘creator economy’ has arrived in India - https://www.moneycontrol.com/news/business/here-are-5-signs-that-creator-economy-has-arrived-in-india-6663691.html
Urban Indians see positive impact of guidelines for influencer marketing: Survey - https://www.livemint.com/industry/advertising/urban-indians-see-positive-impact-of-guidelines-for-influencer-marketing-survey-11615529766452.html
Instagram’s Live Room feature to benefit brands, influencers - https://www.livemint.com/industry/media/instagrams-live-room-feature-to-benefit-brands-influencers-11614768202580.html
Influencer marketing under ASCI scanner - https://www.financialexpress.com/brandwagon/influencer-marketing-under-asci-scanner/2203405/
Disclosure labels mandatory, says ASCI guidelines for influencer advertising - https://mediabrief.com/asci-influencer-advertising-guidelines/
ASCI releases draft rules for influencers - https://www.livemint.com/industry/media/asci-releases-draft-rules-for-influencers-11613922922109.html
How Snapchat is getting photobombed in India by its rivals - https://www.moneycontrol.com/news/business/how-snapchat-is-getting-photobombed-in-india-by-its-rivals-6516161.html
Compelling storytelling coupled with performance marketing will drive growth in 2021, say experts - https://bestmediainfo.com/2021/01/compelling-storytelling-coupled-with-performance-marketing-will-drive-growth-in-2021-say-experts/
AdLift announces senior-level elevations - https://www.exchange4media.com/announcements-news/adlift-announces-senior-level-elevations-110511.html
WhatsApp privacy policy change to enable customised ads, content - https://www.livemint.com/news/india/whatsapp-privacy-policy-change-to-enable-customised-ads-content-11610022840231.html
“Instagram is changing, and some creators are not happy” - https://economictimes.indiatimes.com/tech/technology/unhappy-with-instagrams-aggressive-video-push-creators-seek-options/articleshow/79517969.cms
Cadbury’s latest ad puts spotlight on local stores, wins hearts! - https://www.businesstoday.in/latest/corporate/story/cadbury-latest-ad-puts-spotlight-on-local-stores-wins-hearts-278318-2020-11-10
Twitter brings ArtHouse to India to compete with Facebook, Google - https://www.livemint.com/news/india/twitter-brings-video-service-arthouse-to-india-to-compete-with-facebook-google-11604307254352.html
Why is Disney+Hotstar looking at monetising IPL via subscription revenues? - https://www.exchange4media.com/ipl-news/why-is-disneyhotstar-looking-at-monetising-ipl-via-subscription-revenues-107747.html
Are Indian homes ready for touch-free taps and lights? - https://www.afaqs.com/news/advertising/are-indian-homes-ready-for-touch-free-taps-and-lights
PayU names AdLift as its creative advertising agency - https://www.exchange4media.com/announcements-news/payu-names-adlift-as-its-creative-advertising-agency-105245.html
PayU assigns creative mandate to AdLift - https://www.campaignindia.in/article/payu-assigns-creative-mandate-to-adlift/461559
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant - https://bestmediainfo.com/2020/03/fightingcoronavirus-how-brands-can-create-responsible-ad-campaigns-and-stay-relevant/
AdLift bags digital marketing mandate for Tata AIG General Insurance - https://bestmediainfo.com/2020/02/adlift-bags-digital-marketing-mandate-for-tata-aig-general-insurance/
Social media opens revenue stream for music labels - https://www.deccanherald.com/business/social-media-opens-revenue-stream-for-music-labels-785543.html
AdLift wins creative mandate for Haymarket Sac Publishing - https://www.exchange4media.com/announcements-news/adlift-wins-creative-mandate-for-haymarket-sac-publishing-101084.html
Cyber security, anti-bullying feature: Experts happy with Instagram’s new updates - https://economictimes.indiatimes.com/magazines/panache/cyber-security-anti-bullying-feature-experts-happy-with-instagrams-new-updates/articleshow/71832934.cms?from=mdr
How new age tech is powering the ad biz - https://timesofindia.indiatimes.com/business/international-business/how-new-age-tech-is-powering-the-ad-biz/articleshow/68701806.cms
How brands are tapping YouTube influencers to push sales - https://www.livemint.com/Companies/InKTPVDG4kKswLGbREuuhM/YouTube-influencers-Bhuvan-Bam-BB-ki-Vines-Prajakta-Koli-Sh.html
Helping companies expand in a digitally-connected world - https://www.thehindubusinessline.com/specials/emerging-entrepreneurs/helping-companies-expand-in-a-digitally-connected-world/article25229072.ece
Prashant Puri’s weekends are for family, badminton, late-night snacking - https://www.exchange4media.com/chillout-news/prashant-puri's-weekends-are-for-familybadmintonlate-night-snacking-92158.html
IMPACT’s 40 Under Forty Entrepreneurs: Building Business - https://www.exchange4media.com/marketing-news/impacts-40-under-forty-entrepreneurs-building-business-part-ii-91520.html
Are brands Snapchat-ing successfully? - https://www.exchange4media.com/digital-news/are-brands-snapchat-ing-successfully-91425.html
Ravi Kumar promoted to a new role at AdLift - https://www.afaqs.com/people-spotting/42_ravi-kumar-promoted-to-a-new-role-at-adlift
AdLift elevates Ravi Kumar as Vice President – Business Development & Marketing - https://www.medianews4u.com/adlift-elevates-ravi-kumar-as-vice-president-business-development-marketing/
AdLift bags digital mandate for Max Healthcare - https://bestmediainfo.com/2017/10/adlift-bags-digital-mandate-for-max-healthcare/
Max Healthcare awards its digital mandate to AdLift - https://brandequity.economictimes.indiatimes.com/news/advertising/max-healthcare-awards-its-digital-mandate-to-adlift/61004393
Max Healthcare taps AdLift for digital marketing - https://www.exchange4media.com/marketing-news/max-healthcare-taps-adlift-for-digital-marketing-86685.html
AdLift India spreads its roots to Mumbai - https://brandequity.economictimes.indiatimes.com/news/marketing/adlift-india-spreads-its-roots-to-mumbai/56593600
AdLift India spreads its wings with a new office in Mumbai - https://www.afaqs.com/company-briefs/59929_adlift-india-spreads-its-wings-with-a-new-office-in-mumbai
Twitter exodus continues as platform partnerships of South Asia quits - https://tech.hindustantimes.com/tech/news/twitter-exodus-continues-as-platform-partnerships-of-south-asia-quits-story-nUIoB5bPJQNNRKaIamyE1K.html
Exits continue as Twitter CEO Jack Dorsey wants more ad revenue from India - https://www.hindustantimes.com/business-news/exits-continue-as-twitter-ceo-jack-dorsey-wants-more-ad-revenue-from-india/story-P4pDSCmJbxae6uhlnro7pJ.html
Radio Mirchi’s #FindingMirchi campaign for Maggi reaches 5.5 million people in 2 days - https://www.exchange4media.com/digital-news/radio-mirchi'sfindingmirchi-campaign-for-maggi-reaches-5.5-million-people-in-2-days-65875.html
How a chance meeting between Yuvraj Singh and AdLift led to a Yral product - https://yourstory.com/2016/08/yral/amp
Yuvraj Singh’s Yral Is Giving Digital Marketing A New Fillip - https://inc42.com/startups/yral/