According to a Microsoft survey from the last decade, the average human attention span is 8.25 seconds, which is shorter than a goldfish’s 9 seconds. With shrinking attention spans, it is getting increasingly challenging for marketers to devise innovative ways to get their message across. In this scenario, video content consumption has seen a sharp rise.

Did you know?

Online Videos Have an Audience Reach of 92% Worldwide

The Global Average for Video Consumption is 17 Hours Per Week

In the U.S., 239 Million YouTube Users Engage With Video Content

90% of Consumers Watch Videos on Their Mobile Devices

78% of Marketing Professionals Say Videos Helped Increase Sales

Source: Wzowl State of Video Marketing Report 2023

If these statistics are anything to go by, investing in video marketing services for your business is a wise choice. AdLift has been a premier video marketing agency since 2009. Our band of creative geniuses have produced exceptional video content for our clients over the years. From long-form video content to 10-second videos, we do it all. 

So if you are looking to connect with your audience with some awesome video content, get in touch with us. 

What is Video Marketing and Why is it Important?

Video marketing is a digital approach employing short and long-form video content to endorse products, services, or brand messages. Videos have gained popularity as a captivating medium for consumers due to their ability to effectively communicate information, grab viewers’ attention, and evoke emotions. Through the strategic use of video marketing, businesses can cultivate a more intimate connection with their audience, ultimately bolstering brand awareness and creating trust in their enterprise.

AdLift offers an array of services that are tailored to transform your brand’s digital presence through video content. From engaging explainer videos simplifying complex ideas to impactful brand videos on YouTube, we specialize in creating compelling content. Here’s what we offer:

Platforms We Use for Video Marketing

At AdLift, our team constantly devises unique and effective strategies. As a leading video marketing agency in India, we leverage top-performing platforms to enhance your marketing approach. Based on thorough audience research, we identify which platform your target audience frequents and tailor our video content accordingly. We leverage the following platforms for video marketing:

Snapchat Promotion

If you have a young target audience, Snapchat is the platform to be seen on. As Snapchat gains popularity among the growing smartphone and Gen Z user base, we utilize this informal platform to showcase the human side of your brand. Sharing real, live videos from your stores and offices captures the attention of Snapchat users, particularly millennials and Gen Z. 

YouTube Promotion

It doesn’t get bigger than YouTube, with 2.7 billion active users worldwide! We leverage this incredible reach of YouTube, the world’s second-largest search engine and create marketing videos to boost subscribers, views, comments, and likes.

Twitter Promotion

As of 2024, Twitter is projected to have 528.3 million monetizable monthly active users (mMAUs). It has emerged as a massive social media platform. We utilize Twitter to share videos, capitalizing on its diverse user base that spans celebrities, businessmen, athletes, politicians, and companies

Instagram Promotion

From product showcases to behind-the-scenes glimpses, our video marketing services use the power of storytelling to engage users and cultivate a loyal following. Leveraging the global reach of Instagram, we strategically promote your business through visually striking content, fostering brand recognition and driving meaningful interactions. 

Facebook Promotion

With a staggering 1.39 billion monthly active users, Facebook stands as a colossal platform for business marketing. Employing Facebook, we share your business videos, cultivating trust and respect for your brand.