Tracking What AI Knows About You and Your Brand
AI is changing search. Is your brand keeping up?
As Google leans heavily into AI Overviews and zero-click search, the old SEO rulebook is quickly becoming obsolete. But while clicks are disappearing, visibility doesn’t have to.
In this high-impact session, Prashant Puri, CEO & Co-Founder of AdLift, reveals what it takes to stay discoverable, relevant, and trusted in the age of AI-powered search engines like ChatGPT, Gemini, and Perplexity.
If you're a marketer navigating the future of SEO, this is your survival guide.
Key Takeaways:
- How zero-click search is reshaping Google’s SERP (and what it means for your brand)
- Ranking signals that influence AI-generated content and summaries
- Ways to optimize for visibility across ChatGPT, Gemini, Perplexity, and more
- Tools and frameworks to track your brand across AI and search platforms
- Real-world examples of brands winning visibility, without the click
- A playbook for future-proofing SEO and content strategy
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Client Speak
Vice President & Head
eCommerce & Digital Marketing, Max Life Insurance
SEO and content marketing are not a performance matrix but pride at Max Life Insurance. We put a lot of effort into keeping ourselves on top. With a partner like AdLift who helped us immensely in both strategic thinking as well as execution support.
Head of Brand Ecommerce at Titan's Watches Division
Titan
I would recommend AdLift and the reason being if you have an agency that has got the expertise, is committed and puts the customer requirement and the client requirement at the centre what more do you ask for?
Ex-CMO
Luminous India
The happiest that I have been working with this team has been about the proactiveness that I saw which is something that I think makes the difference. A lot of people can deliver on the task but to be involved enough in my business to see it and act as owners is one of the values at Luminous that we pride ourselves on. That I see reflected in AdLift. You can find multiple partners who can deliver a task but you find very rare ones who act on things as if it's their own business.
Marketing Head
Mia by Tanishq
The ownership that the team takes is the one thing that stands out for me. AdLift is like an extension of our in-house marketing team, rather than an external agency partner.
Global Head – SEO
Schneider Electric
Implementing typical SEO and content strategy at multi - regional Schneider Electric platform is a bit challenging when we have many websites across multiple countries. Consistency and translation plays a prominent role here to give the best local user experience keeping our global essence integral. This is where AdLift came into picture and helped Schneider Electric not only in increase our SEO visibility but they successfully up our ranking and traffic overall which is a big positive for the company upped our ranking.
Rakesh Wadhwa
CMO, EVP
Startegy & Retail Assurance Future Generali India Life Insurance
We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization.
Chief Information Officer
Kent RO Systems Ltd.
AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad SEO/SEM agencies. Their data driven approach to Social just downright works
Product Manager
EChannel at ICICI Lombard
This is a quick, effective team that really cares for their client’s success. AdLift always comes up with solutions keeping in mind our business objectives. They have been an integral part of transforming our Google Local Business listings into a vital part of our sales efforts.
