Social
Media that drives
brand success

Ans: Our Social media marketing experts determine and analyze your niche market to understand your target customers' online behavior and craft relevant content and ads that address their needs. A good Social media marketing agency will always be on the ball and will adapt and progress according to the latest algorithms and changes.Here are some benefits of hiring a Social Media Marketing agency:

• Enhanced online exposure
• High Search Rankings
• Specific Audience Targeting
• Improved Customer Reach
• Complete Brand Control
• Enhanced Customer Trust
• Multiple Marketing Options
• Increased Profitability

Are you still sitting on the fence about hiring a Social media marketing agency for your brand? We’ll setting as well as a very specific plan how you want to project your brand. Once that is sorted, you just need some great content and tons of creativity and you are set! A little too much DIY? Well, that’s what a social media marketing agency will do for you. A social media marketing agency has an arsenal of experts and strategies that can do all this and more for your brand. Apart from great ROI, here’s what you get when you hire a social media marketing agency:

• A professional team of experts : An average Social Media Marketing team consists of a Social Media account manager, Paid social media manager, Social media strategist, a copywriter, a videographer, a graphic designer!
• Carefully curated content : A social media marketing agency will study your brand in depth, understand your niche, crawl through data, define your audience and then create relevant content accordingly
• Social Media Audit : A agency will deep dive into your brands current performance benchmarks compared to competitors, audience insights and creative strategy and drive your business goals
• Social Media Management : Through custom monthly content calendars, an agency will drive engagement with knock-out creatives coupled with performance reports that analyse their effectiveness

If you still feel you have a handle on this and can DIY – go for it! But if its all sounding a little daunting, its maybe time you hired a good social media marketing agency.

Ans: Social media marketing can be just what a small business or start up needs to rise above the competition. Here are 3 key ways in which social media marketing can help a small business:

• Generate brand awareness : Social media has an unparalleled advantage over any other traditional media platforms. With social media marketing – the world is your oyster and you can promote your business in a quick and cost effective manner and reach millions of potential customers.
• Increase site traffic : Social media marketing can drive traffic to your website.
• Sell products and services

At AdLift we have a comprehensive checklist of what boxes need to be ticked for a good social media strategy. Here goes:

• Define Clear Goals : To begin with, you need to define your objectives and overall goals for social media. This will also help you define the primary themes for your content
• Get to know your audience : Understand your audience, what makes them tick, what they like, what they avoid. At AdLift, we conduct an audience analysis and segmentation to help create relevant content
• Identify Keywords and Hashtags : Finding the right keywords and hashtags is key to reaching your target audience. Sit together with your team and brainstorm which hashtags and keywords best relate to your brand
• Create a Content Bank : Create or source content that supports your objectives. A content bank is not only a massive time saver, but it will also help in supporting your offline marketing efforts
• Create a Content Schedule : Decide on how often you would like to post on social media and prepare a calendar for the same
• Use Tools : Understand and analyse the best tools out there to suit your objective. AdLift uses a host of social media tools like BuzzSumo, SEMRUSH, SimilarWeb, Keyhole, Kicksta etc to boost our social media strategy.
• Analyse. Analyse. Analyse : Once you’ve got all your ducks in a row and you see yourself regularly posting on social media you need to analyse and understand how your content is performing
• Conduct a Social Media Audit : Catch inconsistencies across channels and understand what worked and what didn’t. A social media audit is an excellent strategy to help tweak your campaigns to achieve your goals.
• Keep an eye on competition : Although this sounds like something out of a spy thriller, trust us, it isn’t. Its always important to learn from the competition and analyse what has worked and what has not for them.The key is to keep learning and unlearning as no strategy is etched in stone.

At AdLift we have social media experts with years of driving successful campaigns under their belt. If all the above feels like too much of a task, contact the best social media agency in India today, contact AdLift.