Author: Juhi Sharma

April 12, 2024

Is Your Marketing Paying Off? The Ultimate Guide to ROAS

How do you measure the success of your marketing campaigns? Do you analyse conversion rates, click-through rates, cost per conversion or your return on investment? While all of these are...

March 3, 2024

From Followers to Fans: Harnessing the Power of UGC to Build a Thriving Brand Community and Boost Your Google Ranking

Imagine a world where marketing messages resonate deeply, where trust reigns supreme, and where consumers actively participate in brand storytelling. This world is no longer a distant dream, thanks to...

March 1, 2024

Become Google-able: The Essential Guide to “Adding Me to Search”

Having a strong online presence is more important than ever. When someone searches for your name, what information do they find? Do they see a professional profile that reflects your...

February 9, 2023

Google Bard: Going Beyond the Basics

As the OG of bards, Shakespeare once said, "all the world's a stage," and Google has made it a reality with its new AI tool, BARD. When you think of...

July 5, 2022

White Hat SEO and Black Hat SEO: What Do These Terms Mean?

White Hat SEO and Black Hat SEO – all have a very spy v/s spy feel, don't they? Terms that have been co-opted by the SEO folks from old movies...

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