Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in their Discover section. Earlier considered as a waste of time the platform is now being widely used by individuals as well as brands.
Snapchat has evolved into something so much more than just an app for communication between two people. It allows users to create quick, lighthearted, and even educational video content without spending anything on production resources. For brands, this means a new opportunity to show off their culture, share knowledge, and connect with their audience in a new and exciting way. While it's certainly not the cornerstone of every marketing strategy just yet, Snapchat has earned a reputation for fast growth and innovation.
Its upgradation technology is enhancing its usage by providing new filters for their users and making it a successful platform for snap-chatting and video snapping. Large number of people are getting addict to this app due to its excellent features. People are able to express their emotions in a story mode just like a short movie.
Snapchat has definitely earned value for its quick development and advancement.
If you look at the other side, people are also using the platform to showcase their wealth and flaunt their monetary worth. It is mainly affecting the younger generation, teenagers specifically.
While the younger generation likes to flaunt the elders aren’t shying away from the app either. A sudden craze to try all the cool and crazy filters is making all adults act like kids.
Snapchat recently came out with a new feature called memories. You can now share images from your gallery or camera roll and post it on your snapchat. Earlier it was only live snaps that one could share. Snapchat now saves all your Snaps and stories to form a beautiful collection of your favourite moments.