Author: Manisha Desai

June 25, 2024

Maximize Impact with Digital PR Strategies

Digital PR. Nope, it's not some fancy new jargon that you need to figure out. Digital PR or Digital Public Relations has the same objective as traditional PR – but...

May 20, 2024

The Rise of Ghost Malls: Why E-commerce SEO is Now Mission-Critical

The retail landscape in India is undergoing a dramatic shift. A recent Knight Frank Report highlights this change, revealing a staggering statistic: a 59% increase in ghost malls across the...

April 1, 2024

Understanding KPI Meaning: Your Guide to Measuring Marketing Success

The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR different from CPC? And then what are CAC, BR and...

March 7, 2024

Recover from the Google March 2024 Core Update: Find out how

Introduction Have you noticed a sudden drop in website traffic or search rankings? You're not alone. Google's March 2024 core update, one of their most significant in recent years, has...

February 9, 2024

Diving into the Tank: Decoding Shark Tank India’s Impact and Jargon

Shark Tank India is back for Season 3, bigger and bolder than ever. This time, it has introduced 12 savvy Sharks, including familiar faces like Aman Gupta and Namita Thapar,...

February 7, 2024

How to Prepare for Google’s Search-Generative Experience

Google is changing the search landscape by integrating AI in its search. This move has been primarily made to give people a better search experience and help them with what...

January 29, 2024

Adlift 2023 Agency Reel

In 2023, AdLift, achieved remarkable success, setting new benchmarks in the industry. Our focus on results-driven strategies led to an impressive 1.5x increase in Return on Investment (ROI) for our...

August 31, 2023

Google Update! Deploy a Google Tag within Tag Manager

We know that reading the term ‘Google Update’ can lead to some serious levels of anxiety, especially at the rate at which Google has been rolling them out!  But fear...

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