Author: Manisha Desai
Understanding KPI Meaning: Your Guide to Measuring Marketing Success
The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR different from CPC? And then what are CAC, BR and...
Diving into the Tank: Decoding Shark Tank India’s Impact and Jargon
Shark Tank India is back for Season 3, bigger and bolder than ever. This time, it has introduced 12 savvy Sharks, including familiar faces like Aman Gupta and Namita Thapar,...
How to Prepare for Google’s Search-Generative Experience
Google is changing the search landscape by integrating AI in its search. This move has been primarily made to give people a better search experience and help them with what...
Adlift 2023 Agency Reel
In 2023, AdLift, achieved remarkable success, setting new benchmarks in the industry. Our focus on results-driven strategies led to an impressive 1.5x increase in Return on Investment (ROI) for our...
Google Update! Deploy a Google Tag within Tag Manager
We know that reading the term ‘Google Update’ can lead to some serious levels of anxiety, especially at the rate at which Google has been rolling them out! But fear...
