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Getting Started with Google Ads: Account Creation Made Easy

Published Date: August 25, 2023
Getting Started with Google Ads: Account Creation Made Easy

Do you see ads whenever you search for a query on Google? If yes, then you must know about Google ads. Every second, Google answers billions of queries relentlessly, and in the search results, there is the majority of Google ads. Rather than introducing new products, Google ads allow you to double your profits by boosting the sale of what you already have. This is why it becomes imperative to know how to create Google Ads account.

Basically, Google ads are a part of advertising agency internet marketing, and what else can be a great way to reach your audience on the largest search engine platform? You can even seek help from an online advertising agency to pace up your business.

It is an exciting alternative to lure your target audience while attracting huge traffic and increasing revenue.

This blog will discuss how Google ads work and how to create Google Ads account.

How Google Ads Work?

Before moving ahead to explore ‘how to create Google Ads account,’ let’s briefly discuss the key elements of Google ads. It includes the user, advertiser, and the Google ads platform. With these ads, businesses maximize their profit margins, and customers get exactly what they seek.

Here are how Google ads work:

Bidding on Specific Keywords

In the first step, advertisers or a digital media advertising agency help you choose keywords that match their services and products. After that, they bid on keywords that let Google know their choices of relevant keywords to appear on SERPs.

To bid on particular keywords, a digital advertising agency help you with the following options:

  • Cost-per-mille (CPM) – It is the amount you pay per 1000 impressions on ads.
  • Cost-per-click (CPC) – It is the amount advertisers or a digital advertising agency pay when a user clicks on their ad.
  • Cost-per-engagement (CPE) – This is the amount you pay when a user clicks the ad and performs further action (signing up, watching a video, or anything).

Whether you have a small or large business, you should learn how to create Google Ads account and customize your ad preferences to best fit your budget.

Keyword Search by a User

To know ‘how to create Google Ads account’, this is the next potential action performed on Google ads. A user searches for a keyword that shows on the top results of SERP that best matches their search query. If the keyword searched by the user is the one you have put your bids on, then you have to pay for each action the user performs.

Google Search Results Based on Ad Rank

When users search their query on the search bar, Google uses its algorithms and performs ad rank, showing results in decreasing order (high to low ad rank). Computing the keyword quality score and the amount advertisers or a digital advertising agency choose to bid on specific keywords, Google decides the sequence of search results.

Clicks by User on Google Ads

When a user’s search matches what they want, they can click on a Google ad. Then, they choose whether to buy or learn more about the product. Or, they might go back to the search results. Sometimes, users quickly leave without clicking on ads—this is called bouncing back.

How to Create an Account in Google Ads?

For creating a Google Ads account, you don’t need to jump through hoops. If you own a business, take help from a Google advertising agency or just follow the steps below:

Step 1 : Go to the Google Ads Website

Visit the official Google Ads website using your web browser.

google ads

Step 2: Sign in with Google Account

If you already have followed the steps for ‘how to create Google Ads account’ (such as a Gmail or a Google Workspace account), sign in with your credentials. If not, you’ll need to create by following the prompts.

Sign in with Google Accoun

Step 3: Pick Your Prime Advertising Goal

After signing in, Google Ads asks you to choose your primary advertising goal. You need to choose the option that best aligns with your business objectives. A digital media advertising agency can help you here better.

Pick Your Prime Advertising Goal

Step 4 : Add Your Business Insights

Provide information about your business, including the website you want to promote and the country where your business is set up.

Sign in with Google Account

Step 5: Create Your Campaign

Select the campaign type and set up your first advertising campaign to match your goals, such as Search, Display, Video, or App promotion. After that, choose a catchy campaign name and decide your target audience.

Create Your Campaign

Step 6: Determine Your Budget and Bidding Strategy

Select your daily or monthly budget for the campaign and choose your bidding strategy, which can be either manual CPC (cost-per-click) or automated bidding options.

Your Budget and Bidding Strategy

Bidding Strategy

Step 7: Choose Your Keywords and Ad Copy

For a search campaign, you must select appropriate keywords defining your products/services. A digital advertising agency or advertisers must create an enticing ad copy for their target audience to click on your ads.

keywords and ads

Step 8: Set Up Billing Information

Enter your billing details to pay for your Google Ads campaigns. You can select from different payment methods, such as credit/debit cards or bank transfers.

Set Up Billing Information

Step 9: Go Through Your Campaign Settings

Review your campaign settings and check off all the boxes to eliminate a chance of error, including budget, targeting options, and ad copy. This ensures that all elements are in line with your advertising goals.

Set Up Billing Information

Step 10: Submit Your Campaign

Once you set up a campaign for your business, submit it to activate. Your ads go live, and you can monitor performance from the dashboard of your Google Ads account.

Submit Your Campaign



Final Thoughts

Google Ads are crucial to optimize strategies for businesses. It helps you boost the visibility of your products or services or even your business as a whole. If you are in the initial stages of growing your business, Google ads can significantly favor you. To leverage the potential of Google ads, you must dig deep to know how to create Google ads account and how it works for your business.

Collaborate with an esteemed Google advertising agency to achieve your marketing goals effectively. Adlift is a leading digital advertising agency that takes the lead to uplift your business.


Google Ads offers various campaign types, including Search campaigns (text-based ads shown on Google search results), Display campaigns (image or text ads on partner sites), Video campaigns (ads displayed on YouTube and partner sites), Shopping campaigns (product-based ads), and App campaigns (for promoting mobile apps).

For your business growth, Google Ads are an essential part. If you don’t know how to create Google Ads account, our professional experts help you set it up. With a knack of understanding about how to create Google Ads account and run campaigns, our Google advertising agency helps your business flourish better.

When you learn how to create Google Ads account, a term comes ‘Quality Score.’ It determines the relevance and quality of your keywords and ads. It is based on click-through rate (CTR), ad relevance, and landing page experience. Higher Quality Scores lead to lower costs and better ad positions.

When you proceed with ‘how to create Google Ads account,’ it provides various targeting options, including location targeting (by country or city), audience targeting (based on interests, behaviors, demographics, etc.), device targeting (desktop, mobile, tablet), and remarketing (showing ads to users who previously visited your website).

To scale your business to new heights, you not only need to learn how to create Google Ads account but other strategies such as SEO, marketing, and designing are also important aspects. Look for an agency with an attractive portfolio, their social engagement, and clientele to best match your business targets.

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