Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the method of optimizing a website to rank as high as possible on a search engine for search queries related to the content of the site. SEO will reduce the cost of driving relevant traffic to your website.
What are the elements involved in SEO?
There are broadly two categories of work involved in SEO – on-page and off-page optimization.
On-Page optimization optimizes the content on your site which includes the following:
- Content Advise and Re-structure
- Title Tag Optimization
- Robots.txt Optimization
- Internal Link Structure
- W3c Validation
- Optimization of HTML Source Code
- Image & Hyperlink Optimization
- Header Tag Optimization
Off-Page optimization involves optimization outside of the website, and includes the following:
- Link building either through link exchanges with similar sites, through blogs, link submissions through articles
- Directory submissions in relevant categories for your website
- SiteMap creation and submission
Our Approach
Adlift's greatest strength is the ability to intelligently interpret your data and drive strategic decisions and projects that would increase the overall performance of your site. Our SEO team delivers effective optimization campaigns based on measurable factors specific to your situation. Success metrics and Key Performance Indicators.
- Keyword ranking
- Competitive rankings
- Site index
- Increase in organic traffic per page type and category
AdLift will provide extensive reporting throughout the process of how the ranking is progressing on various keywords. We will provide you with a weekly report for you to keep track of the progress.
How much will it cost?
Every site is different, hence we would need to study your site, current state of optimization and potential of driving relevant traffic to your site, and come back with a customized proposal for you – To get a FREE analysis of your website, just enter a few details below!
