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At AdLift, our mission is to provide our clients with individualized, expert digital marketing solutions that drives ROI. Our team brings with it a rich and diverse background in SEO, Content Marketing, Search Engine Marketing & Social Media Optimization.

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From our Blog

Pubcon
By AdLift / October 12, 2016

Let’s catch up at Pubcon Las Vegas 2016: Prashant Puri, AdLift

Folks, I'll be speaking on "Content, Search and Social Interplay" session at Pubcon Las Vegas - Content Marketing Day on Wednesday, October 12....

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Content Marketing & Strategy, Search Engine Marketing, Search Engine Optimization
By AdLift / October 10, 2016

Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!

The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds,...

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Search Engine Optimization
By AdLift / September 23, 2015

Come See Us at Pubcon and Shop.Org – AdLift

As the month of September rolls on here in the Bay Area, our SEO agency is looking forward to two major conferences...

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Content Marketing & Strategy
By AdLift / September 9, 2015

3 Factors of High-Performing Content – AdLift

When you start thinking about your overall digital marketing strategy, one of the key components to nail down is your...

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Search Engine Optimization
By AdLift / August 26, 2015

How to Measure SEO Success

SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and...

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Search Engine Marketing
By AdLift / August 18, 2015

Twitter Roundup: August Voices in SEM

Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search...

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Search Engine Optimization
By AdLift / August 14, 2015

4 Trends in Digital Marketing – AdLift

A solid digital marketing strategy can do wonders for your business, drawing attention to your brand, increasing audience engagement, and...

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Search Engine Optimization
By AdLift / August 7, 2015

5 Key On-Page Factors for SEO Beginners – AdLift

You’ve said it before: “this year I’ll get my site up to par so I can improve my search rankings...

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Search Engine Optimization
By AdLift / July 20, 2015

The 5 Best SEO Plugins for WordPress

As far as content management platforms go, WordPress excels in allowing users to implement their SEO tactics in a relatively...

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Search Engine Optimization
By AdLift / July 14, 2015

Content Marketing and Its Influence On SEO

In a recent conversation with Search Engine Daily, AdLift co-founder and CEO, Prashant Puri discussed content marketing and its influence on...

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Content Marketing & Strategy
By AdLift / July 10, 2015

Twitter Roundup: Voices in Content Marketing – AdLift

At AdLift, we know the importance of the role that content marketing plays in a brand’s overall SEO and marketing...

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Search Engine Optimization
By AdLift / July 10, 2015

Twitter Roundup: Voices in SEO – AdLift

Looking to brush up on your understanding of SEO? Be careful, the Internet’s a noisy place. With so many people...

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Search Engine Optimization
By AdLift / June 23, 2015

AdLIft Goes to IRCE

For a few days each June, the emerging and major players across the eCommerce market converge upon McCormick Plaza in...

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Search Engine Optimization
By AdLift / February 21, 2015

[INFOGRAPHIC] Google Organic (SEO) Click Through Rate (CTR) Study – 2014

Here's our latest study on Organic (SEO) Click Through Rates on Google ! (more…)

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Search Engine Optimization
By AdLift / August 12, 2014

SEO For Startups – Columbia Startup Lab Workshop

Last week we were in New York speaking to the awesome folks at the Columbia Startup Lab about SEO for Startups !...

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Content Marketing & Strategy
By AdLift / March 8, 2014

Optimize Your YouTube Videos (Content and Keyword Research)

In today’s post, I wanted to share some tips on optimizing your online videos, focusing on content, titles and tags....

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Search Engine Optimization
By AdLift / March 7, 2014

Top SEO Sites, Blogs & Resources

Do you want to learn about search engine optimization? Do you have specific questions? If you do, you may have...

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Search Engine Optimization
By AdLift / February 28, 2014

Is Your SEO Working?

How do you know if your SEO is paying dividends? There are several metrics and reports you can pull, but...

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Content Marketing & Strategy
By AdLift / February 21, 2014

Duplicate Content | The What and the How

Duplicate content is a common issue within the digital marketing world; in fact, so common that rarely do we see...

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Search Engine Optimization
By AdLift / February 18, 2014

Local Ranking Factors

Many small businesses, especially brick-and-mortar, can easily benefit from optimizing for local search. For businesses like retail stores, restaurants, or...

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Search Engine Optimization
By AdLift / February 15, 2014

Measuring SEO – The Basics

One unique and beneficial aspect to SEO is that the user has the ability to track the effectiveness that SEO...

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Search Engine Optimization
By AdLift / February 12, 2014

Interview With Blue Jeans Network

We have been working with Blue Jeans Network for just over six months now, and we decided to ask them...

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Search Engine Optimization
By AdLift / February 8, 2014

How To Handle Pagination

What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce...

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Search Engine Marketing
By AdLift / February 4, 2014

How To Create a PPC Landing Page

Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign...

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Search Engine Optimization
By AdLift / February 1, 2014

Our Favorite SEO Tools

There's a plethora of tools out there for us digital marketers. When I started in this industry it took me...

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Search Engine Optimization
By AdLift / January 30, 2014

What is Negative SEO?

The term "negative SEO" might be something you have been hearing about recently. Once Expedia had been penalized by Google,...

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Search Engine Optimization
By AdLift / January 25, 2014

A List of our Top Internet Marketing Conferences

So many conferences, so little time. There are numerous conferences within the search marketing world that may be worth your...

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Search Engine Optimization
By AdLift / January 22, 2014

Not Provided, Not a Problem

When Google began encrypting most of their organic searches, many webmasters witnessed their "not provided" bucket become the large majority...

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Search Engine Marketing
By AdLift / December 3, 2013

Driving Google+ and Social Media Results Via Paid Campaigns – Ian Lopuch

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his...

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Search Engine Optimization
By AdLift / October 23, 2013

How Social Signals Can Directly Affect Search Rankings

As search marketers we are often asked to reveal our "secret sauce" or industry secrets. Sometimes, clients may want definite...

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Search Engine Marketing
By AdLift / June 12, 2013

SEO Tips From A PPC Pro

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his...

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Search Engine Optimization
By AdLift / May 31, 2013

The Basics of Canonical Tags

One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags...

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Search Engine Optimization
By AdLift / May 28, 2013

Competitive Analysis – How are your SERP Competitors Performing?

Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The...

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Search Engine Optimization
By AdLift / May 23, 2013

Been hit with a Penguin Penalty? Clean up those backlinks!

Has your site been hit with a penalty from Google as a result of the notorious Penguin Updates? If so,...

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Search Engine Marketing
By AdLift / April 28, 2013

Mobile Search & Marketing – Pubcon New Orleans 2013

AdLift was at Pubcon New Orleans and we loved it! Here's our presentation on Mobile Search & Marketing - hope...

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Search Engine Optimization
By AdLift / March 29, 2013

How Rich Snippets can add Value to your Site

Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs....

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Search Engine Optimization
By AdLift / March 26, 2013

FOUND Conference Heads To Silicon Valley on April 2

After kicking off the new conference series last month in New York City, the FOUND conference, a production of Ginzamarkets, Inc. is...

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Search Engine Optimization
By AdLift / March 22, 2013

Laying the Groundwork: The Keys to Keyword Research

Keyword research may not be the most exciting or sexiest part of an SEO strategy, but you also can’t build...

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Search Engine Optimization
By AdLift / March 20, 2013

10 Key Performance Indicators for SEO

When thinking about marketing and optimizing your business online, it can sometimes be a difficult task deciding which metrics you...

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Search Engine Optimization
By AdLift / March 18, 2013

Convergence of Content, SEO and Social – AdTech 2013

Last month we presented a session on the convergence of Content, SEO and Social at AdTech New Delhi. Here's the presentation...

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Search Engine Optimization
By AdLift / October 11, 2011

Creating the Best URL structure for Website Navigation

The first step after nailing down the concept of your website is to finalize the URL structure. The URL, which...

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Search Engine Optimization
By AdLift / July 16, 2011

SEO FOR STARTUPS

choix, vous serez rassuré de savoir ce que vous voulez le plus. Pour ceux qui ont du budget serré, faites...

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Search Engine Optimization
By AdLift / June 28, 2011

SEO Competitive Analysis – Know Your Competition

"The ability to learn faster than your competitors may be the only sustainable competitive advantage." - Geus, Arie de SEO...

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Content Marketing & Strategy
By AdLift / June 20, 2011

Avoiding Duplicate Content Penalty

Duplicate content is one of the most discussed, blogged, and talked about SEO topics - well, after link building, of...

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